19 May 2016,

NAA announces 2016 Marketing Competition award recipients


Four entries rose above more than 880 submissions in all.

 

OVERLAND PARK, Kan. (May 19, 2016) — Winners of the 2016 National Auctioneers Association Marketing Competition, presented in partnership with USA TODAY, have been announced. Four emerged from among more than 880 entries to take three “Best in Show” honors and one “Auction Marketing Campaign of the Year” award.

One “Best in Show” was awarded for Print, Digital, and Photography, along with the selection for Auction Campaign of the Year.

The “Auction Marketing Campaign of the Year” was awarded to Beth Rose, CAI, of Beth Rose Real Estate and Auctions, LLC, in Maumee, Ohio, for her company’s Ridgeland Estate Luxury Auction campaign. The effort employed a content marketing approach, that proved to effectively develop and pitch the property’s unique history in a way that resulted in consistent, widespread brand exposure, and a successful sale.

Kurt Aumann, CAI, ATS, CES, of Aumann Auctions, Inc. – MarkNet Alliance Member, in Nokomis, Illinois, won “Best in Show — Advertising & PR – Print” for the “Aumann Auctions 20th Annual Antique Tractor Auction” catalog. Pam McKissick, CAI, of Williams, Williams & McKissick, in Tulsa, Oklahoma, received “Best in Show – Advertising & PR – Digital/Social” for the “California Winery and Vineyard Auction” video entry. For the second straight year, David W. Thornhill, of Thornhill Real Estate & Auction Co., in Troy, Missouri, took “Best in Show — Photography”, this time for the entry titled “Friends at an Auction.”

All award recipients in the 2016 contest will be formally recognized during the NAA Marketing Competition Awards Reception in Grand Rapids, Michigan, at the 67th International Auctioneers Conference and Show, July 19-23. Recipients will be presented with their awards at that time.

Overall, the annual NAA Marketing Competition, presented in partnership with USA TODAY, continues its rise as the premier contest for NAA members to showcase their marketing efforts. The total number of entries again showed healthy member participation as seen over the past several years, and the quality level of those entries again was impressive. This year’s contest highlighted coast-to-coast, top-level marketing efforts as winners from 20 states emerged.

The competition featured 56 sub-categories in seven categories across three divisions. Categories included but weren’t limited to: Postcards, Brochures & Catalogs; Newspaper/Magazine Print Advertising; Public Relations& Marketing; and Digital & Social Media.

The task of determining winners was given to a panel of marketing and advertising professionals, all of which have backgrounds in branding, promotion, media, public relations and graphic design. Judging criteria included considerations such as creativity, message, ad effectiveness, clarity and visual appeal.

Scroll down for a complete list of this year’s award recipients (alpha order by category), or click here to download a PDF.

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2016 NAA/USA TODAY Marketing Competition award recipients

AUCTION MARKETING CAMPAIGN OF THE YEAR

Ridgeland Estate Luxury auction
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio

(Second place)
Lewis Trust – 172
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

 

BEST IN SHOW HONORS

Best in Show — Advertising & PR – Digital/Social
California Winery and Vineyard Auction
Pam McKissick, CAI, Williams, Williams & McKissick, Tulsa, Oklahoma

Best in Show — Advertising & PR – Print
Aumann Auctions 20th Annual Antique Tractor Auction
Kurt Aumann, CAI, ATS, CES, Aumann Auctions, Inc. – Marknet Alliance Member, Nokomis, Illinois

Best in Show — Photography
Friends at an Auction
David W. Thornhill, Thornhill Real Estate & Auction Co., Troy, Missouri

 

PRINT & DIGITAL DIVISION
CATEGORY 1: POSTCARDS

Automobiles & Trucks
Voorhies
Eric Bannan, Sheridan Realty & Auction Co., Lansing, Michigan

(Second place – tie)
Orangeburg
Joe Burns, CAI, AARE, CES, Burns & Associates, Inc., Swansea, South Carolina

Ed Nordland Collection
Rich Penn, Rich Penn Auctions, Waterloo, Iowa

Business Liquidation
Tread Lightly
Megan McCurdy Niedens, CAI, BAS, McCurdy Auction, LLC, Wichita, Kansas

(Second place)
Fitness Frenzy
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

Commercial/Farm/Industrial Real Estate
Holden MO Land Auction
Cary Aasness, United Country Aasness Auctioneers Auctions and Real Estate, Fergus Falls, Minnesota

(Second place)
Twin Falls Clinic
Randy Musser, Musser Bros., Inc., Twin Falls, Idaho

Development Land Real Estate
Prime Land Auction
Sara Rose Bytnar, CAI, Beth Rose Real Estate and Auctions, Naples, Florida

(Second place)
Zeller Family Farm
Aaron Wilson, CES, William Wilson Auction & Realty, New Harmony, Indiana

General Household & Estates
Pine Haven Estate Auction
Jeffrey D. Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri

(Second place)
Hill Estate Spotsylvania Auction
Amanda Cline, United Country Auction Services, Kansas City, Missouri

Machinery & Equipment
2-day Fall Nov. 4-5 Auction
Marvin Henderson, JAH Enterprises, Inc. Henderson Auctions, Livingston, Louisiana

(Second place)
Carr Bros
Jason Buher, CAI, GPPA, Sheridan Realty & Auction Co., Eaton Rapids, Michigan

Multi-Property Real Estate Auction
Harper Road
Bill Sheridan, CAI, AARE, GPPA, Sheridan Realty & Auction Co., Mason, Michigan

(Second place)
150+ Properties – Chesterfield Co & Southside, Va.
Tim Dudley, CAI, AARE, Dudley Auction Group, Henrico, Virginia

Personal Property (Antiques, Collectibles, Etc.)
Live Art Auction
Richard Hart, CAI, BAS, GPPA, Baterbys Art Gallery, Orlando, Florida

(Second place)
Willis
Will McLemore, CAI, McLemore Auction Co., LLC, Nashville, Tennessee

Recreational Real Estate
18-hole Championship Golf Course Auction
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio

(Second place)
Marlow Mountain Auction
Amanda Cline, United Country Auction Services, Kansas City, Missouri

Residential Real Estate: Luxury
Montecito
Marty Rogers, Sage Auctions, Union, Iowa

(Second place)
Atkinson Luxury Lake Home Auction
Jeffrey D. Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri

Residential Real Estate: Traditional
Luxury Brick Estate on the River
Sara Rose Bytnar, CAI, Beth Rose Real Estate and Auctions, Naples, Florida

(Second place)
Lodge Style Home Auction
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio

CATEGORY 2: BROCHURES & CATALOGS

Automobiles & Trucks
3-day Summer 2015 Auction
Marvin Henderson, JAH Enterprises, Inc. Henderson Auctions, Livingston, Louisiana

(Second place)
Seiler – 034
Jerry W. Ehle, Schrader Real Estate & Auction Co., Inc., Fort Wayne, Indiana

Benefit
Benefit Auction
Wendy Ann Miller, BAS, Curran Miller Auction/Realty, Inc., Evansville, Indiana

(Second place)
None awarded.

Business Liquidation
Daron – 167
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

(Second place)
Old Virginia Brick Foreclosure Auction
Mark Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia

Commercial/Farm/Industrial Real Estate
Skyward Ranch Brochure
Krista Shuman, Hall & Hall Auctions, Eaton, Colorado

(Second place)
Farm Brochure/Catalog
Daniel Patterson, CAI, United Country North Alabama, Florence, Alabama

Development Land Real Estate
Prairie Creek Ranch Brochure
Krista Shuman, Hall & Hall Auctions, Eaton, Colorado

(Second place)
Bison Farm Land & Log Home
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio

General Household & Estates
Pine Haven Estate
Jeffrey D. Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri

(Second place – tie)
Hursey – 102
Gary Boggs, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

Weber – 160
Jared Sipe, GPPA, Schrader Real Estate & Auction Co. of Fort Wayne, Fort Wayne, Indiana

Machinery & Equipment
Feb. 20 Alan See Machine
Jason Smith, DreamDirt Farm & Ranch Real Estate, Mondamin, Iowa

(Second place – tie)
York Springs
Ryan George, AMM, BiPlane Productions, Evington, Virginia

2-Day public auction
George Jeffrey Martin, Jeff Martin Auctioneers, Inc., Brooklyn, Mississippi

Multi-Property Real Estate Auction
No title
Jason Miller, CAI, Kaufman Realty & Auctions, Quaker City, Ohio

(Second place)
Wilder Farms – 095
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

Personal Property (Antiques, Collectibles, Etc.)
Aumann Auctions 20th Annual Antique Tractor Auction
Kurt Aumann, CAI, ATS, CES, Aumann Auctions, Inc. – Marknet Alliance Member, Nokomis, Illinois

(Second place)
Earl Cheese/ Jim Gerchow Collection
Rich Penn, Rich Penn Auctions, Waterloo, Iowa

Recreational Real Estate
Costa Grande Brochure
Krista Shuman, Hall & Hall Auctions, Eaton, Colorado

(Second place – tie)
DD&L – 046
Kevin Jordan, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

Leaf River Sportsman’s Getaway
Warren Ward, CAI, AARE, Albert Burney, Inc., Huntsville, Alabama

Residential Real Estate: Luxury
No title
Maximillian M.E. Spann, CAI, AARE, Max Spann Real Estate & Auction Co., Clinton, New Jersey

(Second place)
Seamair Farm
Marty Rogers, Sage Auctions, Union, Iowa

Residential Real Estate: Traditional (tie)
Kanagy – 048
Matt Wiseman, Schrader Real Estate & Auction Company, Inc., Morocco, Indiana

Lodge Style Home Auction
Beth Rose, CAI, Beth Rose Real Estate & Auctions, LLC, Maumee, Ohio

(Second place – tie)
Red Lodge Retreat
Warren Ward, CAI, AARE, Albert Burney, Inc., Huntsville, Alabama

Luxury Nantucket Retreat
Sara Rose Bytnar, CAI, Beth Rose Real Estate and Auctions, Naples, Florida

CATEGORY 3: NEWSPAPER/MAGAZINE PRINT ADVERTISING

Half-page or smaller
Bird Creek Ranch – 091
Brent Wellings, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

(Second place)
Construction Equipment & Trucks Auction Jan. 26
Mark Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia

Larger than Half-page
AEP Ohio – 067
Eugene D. Klingaman, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

(Second place)
Liberty Tribune, Cates Upcoming Auctions
Jeffrey D. Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri

CATEGORY 4: PUBLIC RELATIONS & MARKETING

Auction Promotion: Signage, Vehicle & Outdoor Advertising
Cates Auction Billboard “Sell Before…”
Jeffrey D. Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri

(Second place – tie)
DD&L – 046
Kevin Jordan, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

Bird Creek Ranch – 091
Kevin Jordan, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

Bidder Card
No title
Kevin Wendt, CAI, The Wendt Group, Inc., Plain City, Ohio

(Second place)
No title
Sid Miedema, CAI, Miedema Asset Management Group, Byron Center, Michigan

Company Brochure
No title
Krista Shuman, Hall & Hall Auctions, Eaton, Colorado

(Second place)
Richmond Auto Auction
Mark Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia

Company Newsletter
Kiko Company News
Sarah McIntosh, Kiko Auctioneers, Canton, Ohio

(Second place)
Motley’s Market Report
Mark Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia

Company Promotion: Signage, Vehicle & Outdoor Advertising (tie)
Vehicle Wrap on Ford pickup
Jared Chambers, CAI, BAS, GPPA, Chambers Auction & Appraisal Company, Corydon, Iowa

No title
Kevin Wendt, CAI, The Wendt Group, Inc., Plain City, Ohio

(Second place)
Office Trailer – on site
Chad Metzger, CAI, Metzger Property Services, LLC, North Manchester, Indiana

Company Promotional: Give-away item
Mobile App
Sara Rose Bytnar, CAI, Beth Rose Real Estate and Auctions, Naples, Florida

(Second place)
Cates Auction Holiday Card
Jeffrey D. Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri

News Release (tie)
Governmental Affairs
Braden McCurdy, CAI, McCurdy Auction, LLC, Wichita, Kansas

288 AC Sylvania Cattle & Horse Farm
Tim Dudley, CAI, AARE, Dudley Auction Group, Henrico, Virginia

(Second place)
Baterbys press release
Richard Hart, CAI, BAS, GPPA, Baterby Art Gallery, Orlando, Florida

Non-Traditional Marketing
High School Basketball Schedule Magnet
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio

(Second place)
Marketing Tubes
Susan Johnson, CAI, BAS, CES, Susan’s Auction Service, Guilford, Indiana

CATEGORY 5: DIGITAL & SOCIAL MEDIA

Banner Advertisement
Grosse Point News Lewiston Auction
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio

(Second place)
Bird Creek Ranch OK
Kevin Jordan, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

Company E-Newsletter – tie
The Colorado Auctioneer Newsletter – 1st Q 2016
Cissy Lyn Tabor, Auctions of Hope, Rifle, Colorado

The Colorado Auctioneer Newsletter – 3rd Q 2015
Cissy Lyn Tabor, Auctions of Hope, Rifle, Colorado

(Second place)
The Colorado Auctioneer Newsletter – 4th Q 2015
Cissy Lyn Tabor, Auctions of Hope, Rifle, Colorado

Company Website
www.richpennauctions.com
Rich Penn, Rich Penn Auctions, Waterloo, Iowa

(Second place)
www.baterbys.com
Richard Hart, CAI, BAS, GPPA, Baterby Art Gallery, Orlando, Florida

Promotional E-mail
Rocky Mountain Retreat!
Richard D. Schur, CAI, BAS, MPPA, United Country – Schur Success Realty & Auction, LLC

(Second place)
End of an Era
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

Social Media
Did You Like Our Post?
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

(Second place)
Opportunity campaign
Pam McKissick, CAI, Williams, Williams & McKissick, Tulsa, Oklahoma

Radio – Auction Promotional
March 16 Ag Equipment Auction
Aaron Traffas, CAI, ATS, CES, Purple Wave, Inc., Manhattan, Kansas

(Second place)
None awarded.

Radio – Company Promotional
New purplewave.com launch
Aaron Traffas, CAI, ATS, CES, Purple Wave, Inc., Manhattan, Kansas

(Second place – tie)
None awarded.

Video – Auction Promotional – tie
California Winery and Vineyard Auction
Pam McKissick, CAI, Williams, Williams & McKissick, Tulsa, Oklahoma

Winnebago Co. Farmland Auction
Jason Smith, CAI, DreamDirt Farm & Ranch Real Estate, Monndamin, Iowa

(Second place)
Story Co. Farmland Auction
Jason Smith, CAI, DreamDirt Farm & Ranch Real Estate, Monndamin, Iowa

Video – Company Promotional
About Rich Penn Auctions
Rich Penn, Rich Penn Auctions, Waterloo, Iowa

(Second place)
Why #AuctionsWork for NY Luxury Broker
Pam McKissick, CAI, Williams, Williams & McKissick, Tulsa, Oklahoma

 

PHOTOGRAPHY DIVISION

Auction Crowd (tie)
Friends at an Auction
David Thornhill, Thornhill Real Estate & Auction Co., Troy, Missouri

AEP Ohio 067 – Call On Me
Eugene D. Klingaman, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

#LastHandWins
Ty Patton, McCurdy Auction, LLC, Wichita, Kansas, Wichita, Kansas

(Second place – tie)
Through The Barn Door
Rusty Kiko, CAI, Kiko Auctioneers, Salem, Ohio

AEP Ohio 067 – Tough Decision
Eugene D. Klingaman, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

AEP Ohio 067 – Deep in Thought
Eugene D. Klingaman, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

(no title)
Jason Miller, CAI, Kaufman Realty & Auctions, Quaker City, Ohio

Auction Team (tie)
Bid Catcher
John Slagle, Kiko Auctioneers, Canton, Ohio

Scott’s Sensational Squad
Scott Robertson, CAI, BAS, Scott Robertson Auctioneers, Matlacha, Florida

Red, Green, and Blue
Randall Kiko, Kiko Auctioneers, Canton, Ohio

(Second place – tie)
Chip – Bidspotting Richmond Auto Auction
Mark Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia

AEP Ohio 067 – Happy At Work
Eugene D. Klingaman, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

“Lock, Stock & Barrel”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

Auctioneer in Action (tie)
Bid Catcher
John Slagle, Kiko Auctioneers, Canton, Ohio

(no title)
D. Anthony Kaufman, CAI, Kaufman Realty & Auctions, Sugarcreek, Ohio

(Second place – tie)
Patriotic Auctioneer
Matthew Hurley, CAI, AARE, Hurley Auctions, Greencastle, Pennsylvania

Time – City of Richmond Auction
Tim Dudley, CAI, AARE, Dudley Auction Group, Henrico, Virginia

Benefit Auction
Spotting Philanthropy
Connie J.M. Johnson, BAS, Kurt Johnson Auctioneering, Inc., Saint Paul, Minnesota

(Second place)
“Future Auctioneers?”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

Buyer Excited About Purchase
The Ol’ 1850
Matt Kiko, AARE, Kiko Auctioneers, Canton, Ohio

(Second place – tie)
Sold to #126
Matt Kiko, AARE, Kiko Auctioneers, Canton, Ohio

A Shake & A Smile
Rusty Kiko, CAI, Kiko Auctioneers, Salem, Ohio

Robertson Fist Bump
Scott Robertson, CAI, BAS, Scott Robertson Auctioneers, Matlacha, Florida

Creative Photography (tie)
Choices, Choices
David W. Thornhill, Thornhill Auction, Troy, Missouri

Midwest Farm
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

(Second place)
Tedders in the Wind
Sarah McIntosh, Kiko Auctioneers, Canton, Ohio

Equipment Auction
Midwest Farm
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

(Second place)
Red, Green, and Blue
Randall Kiko, Kiko Auctioneers, Canton, Ohio

Estates & Personal Property
Grandpa Would Be Proud
Kurt Aumann, CAI, ATS, CES, Aumann Auctions, Inc. – Marknet Alliance Member, Nokomis, Illinois

(Second place)
Haupert – 077
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

Farm Auction
AEP Ohio 067 – Filling the Boards
Eugene D. Klingaman, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

(Second place)
No title
Jason Miller, CAI, Kaufman Realty & Auctions, Quaker City, Ohio

Real Estate Auction
Montana Land Rush
Warren Ward, CAI, AARE, Albert Burney, Inc., Huntsville, Alabama

(Second place)
Quaint Acres
Matthew Hurley, CAI, AARE, Hurley Auctions, Greencastle, Pennsylvania

Technology in Use at Auction
AEP Ohio 067 – Let Me Show You
Eugene D. Klingaman, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

(Second place)
AEP 067 – Help From Apple
Eugene D. Klingaman, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

Wild Card: Novice
“Just Stay Where You Are and Nobody Gets Hurt”
Braden McCurdy, CAI, McCurdy Auction, LLC, Wichita, Kansas

(Second place)
Calm Before the Storm
Nicolas Smock, CAI, GPPA, Don Smock Auction Co., Inc., Pendleton, Indiana

Wild Card: Professional
Future Collector
Kurt Aumann, CAI, ATS, CES, Aumann Auctions, Inc. – Marknet Alliance Member, Nokomis, Illinois

(Second place)
The Voice of Experience
Scott Robertson, CAI, BAS, Scott Robertson Auctioneers, Matlacha, Florida

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