24 May 2017,

NAA announces 2017 Marketing Competition award recipients


The top-level contest again produced some of the best marketing materials seen in the entire auction industry.

 

OVERLAND PARK, Kan. (May 24, 2017) — Winners of the 2017 National Auctioneers Association Marketing Competition, presented in partnership with USA TODAY, have been announced. Four emerged from among more than 850 entries to take three “Best in Show” honors and the coveted “Auction Marketing Campaign of the Year” award.

One “Best in Show” was awarded for Print, Digital, and Photography.

The “Auction Marketing Campaign of the Year” was awarded to Lonny McCurdy, AARE, of McCurdy Auction Co., in Wichita, Kansas, for his company’s campaign to sell current CIA Director Mike Pompeo’s Kansas residence. The effort employed a strong understanding of keywords and subjects and allowing them to power a viral spread online. Additionally, the campaign showed how doing so while choosing wise outlets for paid distribution and promotion can achieve deep, wide market saturation with a relatively modest budget.

Rich Penn, of Rich Penn Auctions, in Waterloo, Iowa, won “Best in Show — Advertising & PR – Print” for the “Iowa Gas Auction” catalog. Chad Roffers, of Concierge Auctions, LLC, in New York, New York, received “Best in Show – Advertising & PR – Digital/Social” for the “Instant Gavel App” promotional video. Nic Smock, CAI, GPPA, of Don Smock Auction Co., Inc., in Pendleton, Indiana, took “Best in Show — Photography”, for the entry titled “Follow Along.”

All award recipients in the 2017 contest will be formally recognized during the NAA Marketing Competition Awards Reception in Columbus, Ohio, at the 68th International Auctioneers Conference and Show, July 11-15. Recipients will be presented with their awards at that time.

Overall, the annual NAA Marketing Competition, presented in partnership with USA TODAY, continues its rise as the premier contest for NAA members to showcase their marketing efforts. The total number of entries again showed healthy member participation as seen over the past several years, and the quality level of those entries again was impressive. This year, top-level marketing efforts came forth from 22 states ranging nearly coast-to-coast.

The competition featured 56 sub-categories in seven categories across three divisions. Categories included but weren’t limited to: Postcards, Brochures & Catalogs; Newspaper/Magazine Print Advertising; Public Relations & Marketing; and Digital & Social Media.

The task of determining winners was given to a panel of marketing and advertising professionals who represent backgrounds in branding, promotion, media, public relations and graphic design. Judging criteria included considerations such as creativity, message, ad effectiveness, clarity and visual appeal.

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2017 NAA/USA TODAY Marketing Competition award recipients

AUCTION MARKETING CAMPAIGN OF THE YEAR

“Mike Pompeo former residence” – (See the full campaign!)
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

(Second place)
“2985 Wylie Rd.”
Beth Rose, CAI, AARE, Beth Rose Real Estate & Auctions, Maumee, Ohio

BEST IN SHOW HONORS

Best in Show — Advertising & PR – Digital/Social
Instant Gavel App video
Chad Roffers, Concierge Auctions, LLC, New York, New York

Best in Show — Advertising & PR – Print
Iowa Gas Auction catalog
Rich Penn, Rich Penn Auctions, Waterloo, Iowa

Best in Show — Photography
Follow Along photo
Nic Smock, CAI, GPPA, Don Smock Auction Co., Inc., Pendleton, Indiana

PRINT & DIGITAL DIVISION
CATEGORY 1: POSTCARDS

Automobiles & Trucks
“Cruisin’ Classic Cars”
Doug Sheridan, CAI, ATS, Sheridan Realty & Auction Co., Mason, Michigan

(Second place)
“Absolute Public Auction”
Britney Ross, Jeff Martin Auctioneers, Inc., Brooklyn, Mississippi

Business Liquidation
“Equestrian Center”
Richard Maltz, CAI, CES, Maltz Auctions, Inc., Central Islip, New York

(Second place)
“Blue Stream Dairy”
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

Commercial/Farm/Industrial Real Estate (tie)
“Iconic Commercial Building Auction”
Jeffrey Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri

“Ogallala, Nebraska”
Krista Shuman, Hall & Hall Auctions, Eaton, Colorado

(Second place)
“Land Home & Horse Facility Auction”
Jeffrey Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri

Development Land Real Estate
“Holly Beach Coastal Livin’”
Barbara Bonnette, CAI, AARE, GPPA, Bonnette Auction Co., LLC, Alexandria, Louisiana

(Second place)
“Northern Escape Land Auction”
Beth Rose, CAI, AARE, Beth Rose Real Estate & Auctions, LLC, Maumee, Ohio

General Household & Estates (tie)
“Livingston Estate”
Joe Burns, CAI, AARE, CES, Burns & Associates, Inc., Swansea, South Carolina

“East Grand River”
William Sheridan, CAI, AARE, GPPA, Sheridan Realty & Auction Co., Mason, Michigan

(Second place)
“Lake Murray”
Joe Burns, CAI, AARE, CES, Burns & Associates, Inc., Swansea, South Carolina

Machinery & Equipment
“Logging Equipment postcard”
Barry Hansen, GPPA, Hansen & Young Auctioneers, Prairie Farm, Wisconsin

(Second place)
“June 21 industrial auction”
Tim Dudley, CAI, AARE, Dudley Auction Group, Henrico, Virginia

Multi-Property Real Estate Auction
“Multi-property investment auction”
Jeffrey Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri

(Second place – tie)
“Tennessee River”
Will McLemore, CAI, McLemore Auction Co., LLC, Nashville, Tennessee

“Three Counties”
Jennie Wolff, McLemore Auction Co., LLC, Nashville, Tennessee

Personal Property (Antiques, Collectibles, Etc.)
“Ray Reete Postal”
Rich Penn, Rich Penn Auctions, Waterloo, Iowa

(Second place)
“You’ll shoot your eye out”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

Recreational Real Estate
“Stony Point golf course”
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio

(Second place)
Vance Hunting
Kevin Wendt, CAI, The Wendt Group, Inc., Plain City, Ohio

Residential Real Estate: Luxury
“Luxury Retreat Auction”
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio

(Second place)
“Stunning historic home auction”
Jeffrey D. Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri

Residential Real Estate: Traditional
“Custom built retreat”
Sara Rose Bytnar, CAI, AARE, Beth Rose Real Estate and Auctions, Naples, Florida

(Second place)
“Dec. 15”
Richard Maltz, CAI, CES, Maltz Auctions, Inc., Central Islip, New York

CATEGORY 2: BROCHURES & CATALOGS

Automobiles & Trucks
“Truck, trailer & construction equipment auction”
Jay D. Nitz, CAI, MPPA, Jack Nitz & Associates, Fremont, Nebraska

(Second place)
“Ken Carson”
Rich Penn, Rich Penn Auctions, Waterloo, Iowa

Benefit
None awarded.

Business Liquidation
“Blue Stream Dairy”
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

(Second place)
“Mt. Vale vineyards”
Bill Bryant, CAI, AARE, GPPA, Ted Counts Realty & Auction Group, Lynchburg, Virginia

Commercial/Farm/Industrial Real Estate
“Thomas Land Company”
Krista Shuman, Hall & Hall Auctions, Eaton, Colorado

(Second place)
“Deep Creek Ranch”
Warren Ward, CAI, AARE, Albert Burney, Inc., Huntsville, Alabama

Development Land Real Estate
“Coolfont”
Krista Shuman, Hall & Hall Auctions, Eaton, Colorado

(Second place)
“Skiatook Lake”
Brent Wellings, Schrader Real Estate & Auction Co., Inc., Stillwater, Oklahoma

General Household & Estates – check entry names
“Bohde Grove”
Jared Sipe, GPPA, Schrader Real Estate & Auction Co., Inc., Fort Wayne, Indiana

(Second place)
“Dahms”
Gary Boggs, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

Machinery & Equipment
“Iowa gas auction”
Rich Penn, Rich Penn Auctions, Waterloo, Iowa

(Second place)
“Griffith”
Kevin Wendt, CAI, The Wendt Group, Inc., Plain City, Ohio

Multi-Property Real Estate Auction
“Cass Trust”
Brent Wellings, Schrader Real Estate & Auction Co., Inc., Stillwater, Oklahoma

(Second place)
“Vineyard Recap LLC”
Rex D. Schrader, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

Personal Property (Antiques, Collectibles, Etc.)
“Ray Reetz & Carl Swanstrom”
Rich Penn, Rich Penn Auctions, Waterloo, Iowa

(Second place)
“Baterbys auction catalog”
Richard Hart, CAI, BAS, GPPA, Baterbys Art Gallery, Orlando, Florida

Recreational Real Estate
“Blue Harbour”
Warren Ward, CAI, AARE, Albert Burney, Inc., Huntsville, Alabama

(Second place)
“The Bella Luxury Condominiums, Atlantic City”
Maximillian M.E. Spann, CAI, AARE, Max Spann Real Estate & Auction Co., Clinton, New Jersey

Residential Real Estate: Luxury (tie)
“Concierge Auctions, monthly catalog (Sept. 2016)”
Chad Roffers, Concierge Auctions, LLC, New York, New York

“Living in Luxury”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

“Luxury Retreat Auction”
Beth Rose, CAI, AARE, Beth Rose Real Estate & Auctions, Maumee, Ohio

“Black Sheep”
Warren Ward, CAI, AARE, Albert Burney, Inc., Huntsville, Alabama

(Second place)
“Concierge Auctions, monthly catalog (Oct. 2016)”
Chad Roffers, Concierge Auctions, LLC, New York, New York

Residential Real Estate: Traditional
“Custom built retreat”
Sara Rose Bytnar, CAI, AARE, Beth Rose Real Estate and Auctions, Naples, Florida

(Second place)
“Heart Valley”
Warren Ward, CAI, AARE, Albert Burney, Inc., Huntsville, Alabama

CATEGORY 3: NEWSPAPER/MAGAZINE PRINT ADVERTISING

Half-page or smaller
“Post-it note, 3-16 auction”
Jessica Cason, Henderson Auctions, Livingston, Louisiana

(Second place)
“Brougham”
Brent Wellings, Schrader Real Estate & Auction Co., Inc., Stillwater, Oklahoma

“Wilder Farms”
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

Larger than Half-page
“Wilder, Ill.”
Eugene D. Klingaman, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

(Second place)
“The Flying V”
Josh Levine, ATS, J. Levine Auction & Appraisal, LLC, Scottsdale, Arizona

CATEGORY 4: PUBLIC RELATIONS & MARKETING

Auction Promotion: Signage, Vehicle & Outdoor Advertising
“Civil War Auction Signage”
Patti Baldini, CAI, CES, Baldini Auction Co., LLC, Hermitage, Tennessee

(Second place)
“Motley’s digital billboard”
Mark Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia

Bidder Card
“Miedema bidder card”
Chuck Ranney, Miedema Auctioneering, Inc., Wayland, Michigan

(Second place)
No award given

Company Brochure
“The Wendt Group brochure”
Kevin Wendt, CAI, The Wendt Group, Inc., Plain City, Ohio

(Second place)
“Meet the team”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

Company Newsletter
“Motley’s Market Report”
Mark Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia

(Second place)
“Landlines”
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

Company Promotion: Signage, Vehicle & Outdoor Advertising
“Baterbys service van wrap”
Richard Hart, CAI, BAS, GPPA, Baterbys Art Gallery, Orlando, Florida

(Second place)
“Stand-up banner”
Richard Hart, CAI, BAS, GPPA, Baterbys Art Gallery, Orlando, Florida

Company Promotional: Giveaway item
“Magnet”
Kevin Wendt, CAI, The Wendt Group, Inc., Plain City, Ohio

(Second place)
“Seed bookmark”
Beth Rose, CAI, AARE, Beth Rose Real Estate & Auctions, Maumee, Ohio

News Release
“Concierge Auctions – End of the Year release”
Chad Roffers, Concierge Auctions, LLC, New York, New York

(Second place)
“Rifle Auctioneer is earning auction industry’s top designation”
Cissy Lyn Tabor, BAS, Cissy’s Auction Services, LLC, Rifle, Colorado

Non-Traditional Marketing
“Non-Traditional Marketing”
Michael R. Fortna, CAI, AARE, Fortna Auctioneers & Marketing Group, Annville, Pennsylvania

(Second place)
No award given

CATEGORY 5: DIGITAL & SOCIAL MEDIA

Banner Advertisement
“Live art auction event”
Richard Hart, CAI, BAS, GPPA, Baterbys Art Gallery, Orlando, Florida

(Second place)
“Drummond”
Brent Wellings, Schrader Real Estate & Auction Co., Inc., Stillwater, Oklahoma

Company E-Newsletter
“Baterbys e-Newsletter – Feb. 2017”
Richard Hart, CAI, BAS, GPPA, Baterbys Art Gallery, Orlando, Florida

(Second place)
“The Colorado Auctioneer Newsletter – 1st Q 2017”
Cissy Lyn Tabor, BAS, Cissy’s Auction Services, LLC, Rifle, Colorado

Company Website
www.conciergeauctions.com
Chad Roffers, Concierge Auctions, LLC, New York, New York

(Second place)
www.bethroseauction.com
Beth Rose, CAI, AARE, Beth Rose Real Estate & Auctions, Maumee, Ohio

Promotional E-mail
“Auction alert email”
Matthew Hurley, CAI, AARE, Hurley Auctions, Greencastle, Pennsylvania

(Second place)
“Live art auction emails”
Richard Hart, CAI, BAS, GPPA, Baterbys Art Gallery, Orlando, Florida

Social Media
“Fortna Mobile App”
Michael R. Fortna, CAI, AARE, Fortna Auctioneers & Marketing Group, Annville, Pennsylvania

(Second place)
“Waterfront home in Homosassa Springs”
Christine Dudley, Dudley’s Auction, Inverness, Florida

Radio – Auction Promotional
“Farm machinery consignment auction”
Jay Cash, James R. Cash Auction & Real Estate, Fancy Farm, Kentucky

(Second place)
“Wilder Farm NE”
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

Radio – Company Promotional
“Detroit Podcast – auctions”
Beth Rose, CAI, AARE, Beth Rose Real Estate & Auctions, Maumee, Ohio

(Second place)
“Radio advertisement”
Dave Webb, BAS, GPPA, Webb & Associates, Stilwell, Kansas

Video – Auction Promotional
“Batter’s Up”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

(Second place)
“Prime Delivery”
Braden McCurdy, CAI, AARE, McCurdy Auctions LLC, Wichita, Kansas

Video – Company Promotional
“Instant gavel app”
Chad Roffers, Concierge Auctions, LLC, New York, New York

(Second place)
“#NAAPros”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

PHOTOGRAPHY DIVISION

Auction Crowd
“Chef agreed to double the package”
Scott Robertson, CAI, BAS, Scott Robertson Auctioneers, Matlacha, Florida

(Second Place)
“Paddle raise for a purpose”
Scott Robertson, CAI, BAS, Scott Robertson Auctioneers, Matlacha, Florida

Auction Team
“Scott Robertson and the Funky Bunch”
Scott Robertson, CAI, BAS, Scott Robertson Auctioneers, Matlacha, Florida

(Second place)
“A team approach”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

Auctioneer in Action
“Contract signing”
Sara Rose Bytnar, CAI, AARE, Beth Rose Real Estate and Auctions, Naples, Florida

(Second place – tie)
“Doing what he loves best”
Matthew Hurley, CAI, AARE, Hurley Auctions, Greencastle, Pennsylvania

“Kevin Auctioneer”
Kevin Wendt, CAI, The Wendt Group, Inc., Plain City, Ohio

Benefit Auction
“Sold! A one dollar bill for a thousand!”
Charlie Moon, BAS, Wichita, Kansas

(Second place)
“$150,000”
Scott Robertson, CAI, BAS, Scott Robertson Auctioneers, Matlacha, Florida

Buyer Excited About Purchase
“Happily helping a worthy cause”
Scott Robertson, CAI, BAS, Scott Robertson Auctioneers, Matlacha, Florida

(Second place)
“Ready to ride”
Rich Ranft, CAI, AARE, AMM, GPPA, Beloit Auction & Realty, Inc., Beloit, Wisconsin

Creative Photography
“Follow along”
Nic Smock, CAI, GPPA, Don Smock Auction Co., Inc., Pendleton, Indiana

(Second place)
“The premiere”
Josh Levine, ATS, J. Levine Auction & Appraisal, LLC, Scottsdale, Arizona

Equipment Auction
“Dad, I’ve got this”
Jay D. Nitz, CAI, MPPA, Jack Nitz & Associates, Fremont, Nebraska

(Second place – tie)
“The calm before the storm”
RJ Klisiewicz, III, AMM, Auctions International, Inc., East Aurora, New York

“Small talk”
Courtney Nitz-Mensik, CAI, Jack Nitz & Associates, Fremont, Nebraska

Estates & Personal Property
No winner selected.

Farm Auction
“Rustic barn”
Ronald “Chip” Jones, CAI, Motleys Asset Disposition Group, Richmond, Virginia

(Second place)
“Spraying sunshine”
Jay D. Nitz, CAI, MPPA, Jack Nitz & Associates, Fremont, Nebraska

Real Estate Auction
“Black sheep”
Warren Ward, CAI, AARE, Albert Burney, Inc., Huntsville, Alabama

(Second place)
“The stables at Winsome”
Tiffany D. Earnest, AMM, Tammy Miller Auctions, LLC, Altoona, Pennsylvania

Technology in Use at Auction
“Gentlemen, start your engines”
Britney Ross, Jeff Martin Auctioneers, Inc., Brooklyn, Mississippi

(Second place)
“Need a truck”
Nic Smock, CAI, GPPA, Don Smock Auction Co., Inc., Pendleton, Indiana

Wild Card: Novice
“Have a seat”
Nic Smock, CAI, GPPA, Don Smock Auction Co., Inc., Pendleton, Indiana

(Second place)
“What’s it worth?”
Courtney Nitz-Mensik, CAI, Jack Nitz & Associates, Fremont, Nebraska

Wild Card: Professional
“Ride along”
Josh Levine, ATS, J. Levine Auction & Appraisal, LLC, Scottsdale, Arizona

(Second place)
“Castel Valer, Italy”
Chad Roffers, Concierge Auctions, LLC, New York, New York