23 February 2015
23 February 2015,

Who you hire is important; NAA Auctioneers are your solution


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The best news is you have decided the auction method of marketing is right for you.

Auctions are the most transparent and efficient means of selling your asset, and there is no better way to determine the true market value of your lot. Across the nation, many folks prefer auction for selling their items, but now comes the tricky part: How do you, as a seller, maximize that decision?

If you’re in any business for any amount of time at all, you learn very quickly that hiring only your friends and family isn’t a wise way to go in most situations. That also extends to business references from those same friends and family — whether it comes to choosing a real estate agent, banking and investment advice or, in this case, who you choose to conduct your auction event.

To think all auction professionals are the same is to make a grave error from the start. Sure, there are plenty of people who call themselves auctioneers. They don’t have a problem standing in front of a crowd, and maybe they even have a chant that makes them sound “professional.”

But, are they trained professionals, really?

Things to consider:

– Do they hold designation certification? This can be important once you realize auctions are held for everything from real estate and technology, to benefits, estates and personal property. Each one of those auction settings requires specific skills.

– Are they constantly striving for more knowledge both in their industry as well as the general marketplace?

– Does the auction professional you’re considering truly know how to market the item you’re selling or know how to connect with the right people who do?

– Do they know how to attract serious bidders and have a business system in place to not just get people to bid, but then ensure those bid responsibilities are fulfilled?

As you can see, there is a lot more that needs to be considered than just finding someone who sounds good on event day.

However, the good news is that all of your guesswork is gone; your homework is completed. How? Choose a member of the National Auctioneers Association.

NAA Auctioneers are highly-educated, highly-skilled professionals who compete on behalf of their clients and are dedicated to protecting and promoting the auction method of marketing. Additionally, NAA members commit themselves to a strict code of ethics.

So, congratulations on realizing how valuable auction can be. With that step complete, build on that momentum by finding an NAA auction professional and opening the door to your successful auction event.


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