18 May 2015
18 May 2015,

NAA announces winners in 2015 auction marketing competition


OVERLAND PARK, Kan. (May 18, 2015) — Winners of the 2015 National Auctioneers Association Marketing Competition, presented in partnership with USA TODAY, have been announced, with four emerging from among more than 910 entries to take three “Best in Show” honors and one “Auction Marketing Campaign of the Year” award.

One “Best in Show” was awarded for Print, Digital, and Photography, along with the selection for Auction Campaign of the Year.

The “Auction Marketing Campaign of the Year” was awarded to Rex D. Schrader, II, CAI, of Schrader Real Estate & Auction Co., Inc., in Columbia City, Indiana, for his company’s Proventus National Farmland Portfolio campaign. The sale saw 13,468+ acres in six states move across the block between Oct. 20-25, 2014. The marketing efforts resulted in a $46.3 million total sale over 31 tracts.

Lonny McCurdy, AARE, of McCurdy Auction, LLC, in Wichita, Kansas, won “Best in Show — Advertising & PR – Digital/Social” for the “Where Your Dreams Come True” auction promotional video. Chad Roffers, of Concierge Auctions, LLC, in New York, New York, received “Best in Show – Advertising & PR – Print” for the “Northstar Luxury Chalet Look Book” entry.

David W. Thornhill, of Thornhill Auction, in Troy, Missouri, took “Best in Show — Photography” for the entry titled “Butter Churns & Crocks.

Winners of the 2015 contest will be formally recognized during the NAA Marketing Competition Awards Reception in Addison, Texas, at the 66th International Auctioneers Conference and Show, July 14-18. Winners will receive an award, and their entries will be on display.

Overall, the annual NAA Marketing Competition, presented in partnership with USA TODAY, continues its rise as the premier contest for NAA members to showcase their marketing efforts. The total number of entries continued its steady climb seen over the past several years, as did the quality level of those entries.

This year’s contest highlighted coast-to-coast, top-level marketing efforts as winners from 18 states and South Africa emerged. The competition featured 57 sub-categories in seven categories: Postcards, Brochures & Catalogs, Newspaper/Magazine Print Ads, Public Relations & Marketing, Digital & Social Media, Photography and Auction Marketing Campaign of the Year.

The task of determining winners was given to a panel of marketing and advertising professionals, all of which have backgrounds in branding, promotion, media, public relations and graphic design. Judging criteria included considerations such as creativity, ad effectiveness, clarity and visual appeal.

Please see the attached PDF or visit auctioneers.org for a complete list of this year’s award recipients.

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*CLICK HERE FOR A PDF OF THE FULL WINNERS LIST*

 

2015 NAA/USA TODAY Marketing Competition award recipients

 

AUCTION MARKETING CAMPAIGN OF THE YEAR

Proventus National Portfolio
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

(Second place)
Kyalami Racetrack auction
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa

BEST IN SHOW HONORS

Best in Show — Advertising & PR – Digital/Social
Where Your Dreams Come True
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

Best in Show — Advertising & PR – Print
Northstar Luxury Chalet Look Book
Chad Roffers, Concierge Auctions, LLC, New York, New York

Best in Show — Photography
Creative Photography
Butter Churns & Crocks
David W. Thornhill, Thornhill Auction, Troy, Missouri

 

PRINT & DIGITAL DIVISION

CATEGORY 1: POSTCARDS

Automobiles & Trucks
Direct Buy of Woodbridge
Richard Hart, CAI, BAS, GPPA, Baterby Art Gallery, Orlando, Florida

(Second place)
James T. Pike, CAI, AARE, Key Auctioneers, Indianapolis, Indiana

Inventory Reduction: All Travel Trailers
Roger Hansen, CAI, Hansen & Young Auctioneers, Prairie Farm, Wisconsin

Benefit
Strickland Farm Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri

(Second place)
Year End Fine Art Auction #1
Richard Hart, CAI, BAS, GPPA, Baterby Art Gallery, Orlando, Florida

Business Liquidation
Sewing Business Liquidation
Barry Hansen, GPPA, Hansen & Young Auctioneers, Prairie Farm, Wisconsin

(Second place – tie)
Aronstam Jewelers
James T. Pike, CAI, AARE, Key Auctioneers, Indianapolis, Indiana

Industrial Auction, Winchester, KY
Mark Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia

Commercial/Industrial Real Estate
Arensberg Trust Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri

(Second place)
Suffolk Land Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri

Development Land Real Estate
Park Subdivision
Kevin Oldham, United Country Auction Services, Kansas City, Missouri

(Second place)
Luxury Waterfront Estate Lots
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio

General Household & Estates
Swansea
Joe Burns, CAI, AARE, CES, Burns & Associates, Inc., Swansea, South Carolina

(Second place)
Everything Must Go
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

Machinery & Equipment – tie
BRB Auto
William J. Summs,CAI, AARE, ATS, BAS, CES, GPPA, Atlantic Asset Management Group Inc., Norfolk, Virginia

Multiple Farm Machinery Auctions
Barry Hansen, GPPA, Hansen & Young Auctioneers, Prairie Farm, Wisconsin

(Second place)
None awarded

Multi-Property Real Estate Auction
Horton/Wyne Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri

(Second place – tie)
Sundance Community Lot Auction
Warren A. Ward, CAI, AARE, Albert Burney, Inc., Huntsville, Alabama

Waterfront Homes, Lancaster County
Mark Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia

Personal Property (Antiques, Collectibles, Etc.) – tie
Copper Canyon Brewery Auction
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio

Oct. 30-Contemporary Art
Richard Maltz, CAI, CES, David R. Maltz & Co., Inc., Central Islip, New York

(Second place)
None awarded

Recreational Real Estate
Waterfront Lot – Great Wicomico River
Mark Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia

(Second place)
Lakefront Home Absolute Auction
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio

Residential Real Estate: Luxury
Crane’s Creek
Mark Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia

(Second place)
Northstar Luxury Chalet
Chad Roffers, Concierge Auctions, LLC, New York, New York

Residential Real Estate: Traditional
Wheeler
Arden Schrader, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

(Second place)
The Venhuizen Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri

 

CATEGORY 2: BROCHURES & CATALOGS

Automobiles & Trucks
Mitchell Museum
Troy Crowe, Sheridan Realty & Auction Co., Corunna, Michigan

(Second place)
16th Annual Classic Car Auction
Ken Girard, CAI, AARE, Girard Auction & Land Brokers, Inc., Wakonda, South Dakota

Benefit – tie
Winter 2014 Quarterly Art Review and Reference Guide
Richard Hart, CAI, BAS, GPPA, Baterby Art Gallery, Orlando, Florida

Baterbys…Where Art Is Passion Catalog
Richard Hart, CAI, BAS, GPPA, Baterby Art Gallery, Orlando, Florida

(Second place)
None awarded.

Business Liquidation
Land
Kevin Jordan, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

(Second place)
Bang! All in 2 Days!
Jamie Cochran, J.G. Cochran Auctioneers & Assoc. LTD, Boonsboro, Maryland

Commercial/Farm/Industrial Real Estate – tie
Kathleen Micek Estate land Auction
Courtney A. Nitz-Mensik, CAI, United Country – Jack Nitz & Associates, Fremont, Nebraska

Dreier Farm Auction
Jay D. Nitz, CAI, GPPA, United Country – Jack Nitz & Associates, Fremont, Nebraska

(Second place)
None awarded

Development Land Real Estate
63 MB Brochure 08-06
Jeff Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri

(Second place)
Sudbury Land Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri

General Household & Estates
Baxter, et al
Dennis Bennett, AARE, CES, MPPA, Schrader Real Estate & Auction Co., Inc., Grabill, Indiana

(Second place)
Jones Life Collection
Sandy Alderfer, CAI, MPPA, Sanford Alderfer Auction Co., Inc., Hatfield Pennsylvania

Machinery & Equipment
Machinery & Equipment entry
Jason Smith, DreamDirt Farm & Ranch Real Estate, Mondamin, Iowa

(Second place)
Bulls Bay Farm Equipment Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri

Multi-Property Real Estate Auction
Nov 20-Dec 4 – 5 properties
Richard Maltz, CAI, CES, David R. Maltz & Co., Inc., Central Islip, New York

(Second place)
Cheetah
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa

Personal Property (Antiques, Collectibles, Etc.)
Where Art is Passion
Richard Hart, CAI, BAS, GPPA, Baterby Art Gallery, Orlando, Florida

(Second place)
Firearms Auction – 4/14/15
Sandy Alderfer, CAI, MPPA, Sanford Alderfer Auction Co., Inc., Hatfield Pennsylvania

Recreational Real Estate
Bar F Ranch Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri

(Second place)
Terre du Lac Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri

Residential Real Estate: Luxury
Northstar Luxury Chalet Look Book
Chad Roffers, Concierge Auctions, LLC, New York, New York

(Second place)
Nov 20-Dec 4
Richard Maltz, CAI, CES, David R. Maltz & Co., Inc., Central Islip, New York

Residential Real Estate: Traditional
Owens
Gary A. Boggs, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

(Second place)
Lee
Gary Bailey, AARE, GPPA, Schrader Real Estate & Auction Co., Inc., Leesburg, Indiana

CATEGORY 3: NEWSPAPER/MAGAZINE PRINT ADVERTISING

Half-page or smaller
Above Par
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

(Second place)
Kyalami Racetrack
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa

Larger than Half-page – tie
Aspen Times Weekly
Chad Roffers, Concierge Auctions, LLC, New York, New York

Athlete’s Quarterly
Chad Roffers, Concierge Auctions, LLC, New York, New York

(Second place)
None awarded.

CATEGORY 4: PUBLIC RELATIONS & MARKETING

Auction Promotion: Signage, Vehicle & Outdoor Advertising
Cars in the yard
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa

(Second place)
Kyalami signage
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa

Bidder Card
Eltopia Bid Card
Camille Booker, CAI, CES, Booker Auction Co., Eltopia, Washington

(Second place)
Bidder Number
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio

Company Brochure
Concierge Auctions Company Profile
Chad Roffers, Concierge Auctions, LLC, New York, New York

(Second place)
Beth Rose Real Estate
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio

Company Newsletter – tie
First Quarter 2015 – Farmland Values
Kenny Schum, CAI, Murry Wise Associates LLC, Champaign, Illinois

Motley Report
Mark Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia

(Second place)
None awarded.

Company Promotion: Signage, Vehicle & Outdoor Advertising
Company promotion ad outpost
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa

(Second place)
New and Improved
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

Company Promotional: Give-away item
Washer Toss Game
Aaron McKee, CAI, AARE, ATS, Purple Wave, Inc., Manhattan, Kansas

(Second place)
The Key – Volume 2
Chad Roffers, Concierge Auctions, LLC, New York, New York

News Release
Estate of Dorothy H. Cooke
Samantha Rowell, CAI, Rowell Auctions, Inc., Moultrie, Georgia

(Second place)
Assistance Fund Auction
Richard Hart, CAI, BAS, GPPA, Baterby Art Gallery, Orlando, Florida

Non-Traditional Marketing
Masquerade Invitation
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa

(Second place)
Invite – Cheetah
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa

CATEGORY 5: DIGITAL & SOCIAL MEDIA

Banner Advertisement
Online Banner – Women in Art
Richard Hart, CAI, BAS, GPPA, Baterby Art Gallery, Orlando, Florida

(Second place)
Online Banner – Florida Wildlife Local Artist
Richard Hart, CAI, BAS, GPPA, Baterby Art Gallery, Orlando, Florida

Company E-Newsletter – tie
The High Street Hammer – June 2014
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa

The High Street Hammer – February 2014
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa

(Second place)
None awarded. 

Company Website
Dreamdirt.com
Jason Smith, DreamDirt Farm & Ranch Real Estate, Mondamin, Iowa

(Second place)
The High St. Auction Co.
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa

Promotional E-mail – tie
Speed and Agility
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa

Kyalami Racetrack
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa

Auction Alert
Chad Roffers, Concierge Auctions, LLC, New York, New York

Albermarle Beach Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri

(Second place)
None awarded.

Social Media – tie
Facebook
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio

Social Media – Villa Maria
Chad Roffers, Concierge Auctions, LLC, New York, New York

(Second place)
None awarded.

Radio – Auction Promotional – tie
Tax Deduction
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

Newman Auction
Kenny Schum, CAI, Murry Wise Associates LLC, Champaign, Illinois

(Second place)
None awarded.

Radio – Company Promotional
Ask Siri about Auctions
Jeff Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri

(Second place – tie)
Company promotional – radio
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa

Scott Johnson
Aaron Traffas, CAI, ATS, CES, Purple Wave, Inc., Manhattan, Kansas

Video – Auction Promotional – tie
Where Your Dreams Come True
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

Innocence Island Video
Chad Roffers, Concierge Auctions, LLC, New York, New York

(Second place)
None awarded.

Video – Company Promotional – tie
The Time is Now
Andrew Yoder Jr./Wayne Yoder, Joe R. Pyle Complete Auction & Realty, Shinnston, West Virginia

Company promotional series
Chad Roffers, Concierge Auctions, LLC, New York, New York

(Second place)
None awarded.

 

PHOTOGRAPHY DIVISION

Auction Crowd
21st Century
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

(Second place)
How Much Can I Bid?
George Jeffrey Martin, Jeff Martin Auctions, Inc., Brooklyn, Mississippi

Auction Team
Like Father, Like Son
Braden McCurdy, CAI, McCurdy Auction, LLC, Wichita, Kansas

(Second place)
August 2014 Booker Auction Team
Chantel Kimball, CAI, Booker Auction Co., Eltopia, Washington

Auctioneer in Action
Getting the Bid – Steiner
Jr. Miller, Kaufman Realty & Auctions, Sugarcreek, Ohio

(Second place)
Selling at Steiner
D. Anthony Kaufman, CAI, Kaufman Realty & Auctions, Sugarcreek, Ohio

Benefit Auction
Fundraising for our Future
Scott Robertson, CAI, BAS, Scott Robertson Auctioneers, Matlacha, Florida

(Second place)
Raising Funds Robertson Style
Scott Robertson, CAI, BAS, Scott Robertson Auctioneers, Matlacha, Florida

Buyer Excited About Purchase
Dreaming of Greens
Braden McCurdy, CAI, McCurdy Auction, LLC, Wichita, Kansas

(Second place)
Jumping for Joy
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

Creative Photography
Butter Churns & Crocks
David W. Thornhill, Thornhill Auction, Troy, Missouri

(Second place)
Paddles Up
Chad Roffers, Concierge Auctions, LLC, New York, New York

Equipment Auction
21st Century
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana

(Second place)
Jeff Storm, CAI, Bradeen Real Estate & Auction, Custer, South Dakota

Estates & Personal Property
Reading at Stingels
D. Anthony Kaufman, CAI, Kaufman Realty & Auctions, Sugarcreek, Ohio

(Second place)
Sommers
Curt Yoder, Kaufman Realty & Auctions, Sugarcreek, Ohio

Farm Auction
All Lined Up
Bryce Hansen, GPPA, Hansen & Young Auctioneers, Prairie Farm, Wisconsin

(Second place – tie)
The Purchase
Chad Metzger, CAI, Metzger Property Services, LLC, North Manchester, Indiana

Bid Boards
Chad Metzger, CAI, Metzger Property Services, LLC, North Manchester, Indiana

Real Estate Auction
My Ole Kentucky Home at Auction
Christopher B. Wilson, CAI, CES, Golden Rule-Wilson Realty & Auction, Columbia, Kentucky

(Second place)
Colonial Crowd
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas

Technology in Use at Auction
Off-Screen
Jodi Seaver, Equify Auctions, Rowlett, Texas

(Second place)
Photo by Drone
George Jeffrey Martin, Jeff Martin Auctions, Inc., Brooklyn, Mississippi

Wild Card: Novice
Father Time
Jodi Seaver, Equify Auctions, Rowlett, Texas

(Second place)
Bid Now on ’04 Mack Truck
Aaron McKee, CAI, AARE, ATS, Purple Wave, Inc., Manhattan, Kansas

Wild Card: Professional
Northstar Luxury Chalet – Interior
Chad Roffers, Concierge Auctions, LLC, New York, New York

(Second place)
Peace Ranch – pool
Chad Roffers, Concierge Auctions, LLC, New York, New York

 


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