10 November 2017

The 2017 State of Social Media report

10 November 2017,

ROI is a top challenge. Brands aren’t trying to make their social activity work with conversion goals. And influencer marketing appears poised to take


19 May 2016

Online brand management: What happens when Google finds you?

19 May 2016,

The public can search Google and find your social media posts. Is that good thing for you or your online brand? By Curtis Kitchen, NAA


21 April 2016

Is content marketing splitting its jeans?

21 April 2016,

A 2016 study says the popular strategy is stuffing content channels past effectiveness – despite a growing number of publishing options. By Curtis Kitchen,


14 April 2016

Make your hashtag successful

14 April 2016,

How do you get the public to see your hashtag? By Curtis Kitchen, NAA Director of Publications and Trade Show There was a time