NAA unveils ‘Success With Our #NAAPro’ campaign calendar, events ahead of National Auctioneers Week (April 30-May 5)
Building on momentum of the past two years, the National Auctioneers Association will again encourage members to celebrate their clients, community leadership, volunteerism, and business successes.
By NAA Staff
OVERLAND PARK, Kan. (Feb. 22, 2018) – The National Auctioneers Association has announced its plans for 2018’s National Auctioneers Week (April 30-May 5). National Auctioneers Day is set for Saturday, May 5.
The goal is to seize upon and continue the momentum achieved by the “#auctionswork/#NAAPro” campaign in 2016 and 2017’s “Success with our #NAAPro” initiative. Those efforts saw an unprecedented engagement level from members that resulted in more than three-quarters of a million members of the general public seeing or hearing the message that auctions work, especially when managed by an NAA auction professional.
“NAA members really have done amazing work the past two years in taking the #AuctionsWork and #NAAPro messages to their buyers, sellers, and social media audiences,” said NAA President Scott H. Shuman, CAI. “Every bit of campaign success the NAA has had is a direct result of those efforts, and we are looking forward to another successful National Auctioneers Week campaign as we again ask members to proudly participate and celebrate our communities and the solutions we provide within them.”
Where the original message was to highlight the effectiveness of the auction method of marketing, members now are being asked to focus their efforts and messages on highlighting their clients’ and customers’ successes. Members also will use Facebook and other social media to show their commitment to their communities, to charitable causes, and to their industry.
The activities list employs an easy but comprehensive promotional approach that involves press releases, video, social media, and encouraging NAA members to take part in advocacy efforts locally, regionally and nationally. (In preparation for the week, members can get ready early by visiting with their elected officials now and securing videos and images that can be shared during National Auctioneers Week.)
The week, which will again feature a daily morning encouragement and reminder email from NAA leaders, will look like this:
“Logo Monday” – Post the NAA Logo as your social media profile pic. Write a post about how excited you are that it is National Auctioneers Week. Tag it with #AuctionsWork and #NAAPro!
“Teach ‘em Tuesday” – Highlight your commitment to continuing education as an NAA member and how your commitment puts the “Pro” in #NAAPro! Also, if it applies to you, take this opportunity to explain your designations. Tell people what those letters behind your name mean!
“Walk The Talk Wednesday” – As an auction professional, you are an advocate for your community in many ways. Posting photos of you and your elected officials is always important, but this year, you also can clearly explain your community advocacy efforts and value through an NAA-supplied social media post!
“Banner Success Thursday” – Show your clients love! Post photos and videos of your clients holding your “Success with our #NAAPro!” sign. Social media post: #AuctionsWork when facilitated by an #NAAPro!
“Philanthropy Friday” – Nearly every auction professional is involved in his or her community’s philanthropic activities in some way, and an NAA member’s time, effort, and fundraising abilities are often sought after. Now, you can highlight your involvement and bring awareness to the groups you help throughout the year! Tag them in a post and tell your stories of how #AuctionsWork for so many great causes.
“Celebration Saturday” – It’s National Auctioneers Day! Let’s honor your clients and customers by sharing a heartfelt message to them on your page. NAA will supply you with an example! And, cap off your post with a call to action or invitation to an upcoming auction, to do business, or to tour your auction company. Open those doors!