For Immediate Release
Contact: Chris Longly
NAA Deputy Executive Director
(913) 563-5431
2012 NAA – USA TODAY Marketing Competition Winners Announced
Overland Park, Kan., May 17, 2012 – Creative marketing and advertising in the auction industry is essential when it comes to the success and growth of an auction company. The National Auctioneers Association (NAA) Marketing Competition is a contest amongst its members and allows auction professionals the opportunity to highlight their innovative creations over the past year while vying for top awards for their marketing and advertising materials. The annual competition is presented in partnership with USA TODAY.
The competition is comprised of 63 categories in six divisions: Photography, Postcards, Brochures & Catalogs, Newspaper/Magazine Print Advertising, Public Relations & Marketing, Digital & Social Media and Auction Marketing Campaign of the Year. Two Best of Show entries are selected, one from Photography, and the other from the remaining categories. The two Best of Show entries compete against the winning entry in the Auction Marketing Campaign of the Year award for the top award of Grand Champion.
The 2012 NAA Marketing Competition Grand Champion was Rex D. Schrader II, CAI, Schrader Real Estate & Auction Co., Inc. Schrader also won Auction Marketing Campaign of the Year. Lonny R. McCurdy, AARE of McCurdy Auction LLC won Best of Show - Photography. Richard Hart, CAI, BAS, GPPA of Baterby’s won Best of Show – Advertising/Public Relations.
This year’s competition received more than 650 entries. Entries were judged by a panel of marketing and advertising professionals with backgrounds in branding, promotion, public relations and graphic design. Judging criteria included creativity, effectiveness, clarity and visual appeal.
Winners will be formally recognized during the NAA – USA TODAY Marketing Competition Awards Reception in Spokane, Washington at the 63rd International Auctioneers Conference & Show in July. Winners receive an award and their entries are displayed at the association’s annual conference.
Click here to view samples of this year's winning entries.
A complete list of winners is as follows:
Grand Champion
Rex D. Schrader II, CAI
Schrader Real Estate & Auction Co., Inc.
Auction Marketing Campaign of the Year
Rex D. Schrader II, CAI
Schrader Real Estate & Auction Co., Inc.
Best of Show: Photography
Lonny R. McCurdy, AARE
McCurdy Auction, LLC
Best of Show: Advertising/Public Relations
Richard Hart, CAI, BAS, GPPA
Baterby’s
Photography
Estates & Personal Property
Rich Penn (Winner)
Rich Penn Auctions
Christopher Wilson, CES (2nd Place)
Golden Rule – Wilson Real Estate & Auction
Auction Team
Frank Imholte, CAI, AARE, CES (Winner)
Black Diamond Auctions
Bryan Knox, CAI, GPPA (2nd Place)
BCK Enterprises, Inc.
Braden McCurdy, CAI (3rd Place)
McCurdy Auctions, LLC
Auction Crowd
Theresa Blocher (Winner)
Kiko Auctioneers
Roger D. Hansen, CAI (2nd Place)
Hansen & Young Inc.
Auctioneer in Action
Jeff Storm, CAI (Winner)
Bradeen Auctions
Roger D. Hansen, CAI (2nd Place)
Hansen & Young Inc.
Braden McCurdy, CAI (3rd Place)
McCurdy Auction, LLC
Benefit Auction
Connie J.M. Johnson, BAS (Winner)
Kurt Johnson Auctioneering, Inc.
Buyer Excited About Purchase
Richard Hart, CAI, BAS, GPPA (Winner)
Baterby’s
Equipment Auction
Rusty Kiko, CAI (Winner)
Kiko Auctioneers
Roger D. Hansen, CAI (2nd Place)
Hansen & Young Inc.
Farm Auction
Roger D. Hansen, CAI (Winner)
Hansen & Young Inc.
Scott Musser, CAI, BAS (2nd Place)
Musser Bros. Inc.
Real Estate Auction
Lonny R. McCurdy, AARE (Winner)
McCurdy Auctions, LLC
Creative Photography
Lonny R. McCurdy, AARE (Winner)
McCurdy Auctions, LLC
Scott Musser, CAI, BAS (2nd Place)
Musser Bros. Inc.
Wild Card
Jeff Storm, CAI (Winner)
Bradeen Auctions
Rich Penn (2nd Place)
Rich Penn Auctions
Stephanie Butler (3rd Place)
National Commercial Auctioneer, LLC
Postcards
Personal Property (Antiques, Collectibles, Etc.)
Issac Schultz (Winner)
Schultz Auctioneers
Rich Penn (2nd Place)
Rich Penn Auctions
Richard Hart, CAI, BAS, GPPA (3rd Place)
Baterby’s
Automobiles & Trucks
Doug Sheridan (Winner)
Sheridan Auction & Realty Co.
Kevin Oldham (2nd Place)
United Country Auction Services
General Household & Estates
Jeffrey Cates, CAI, AARE, CES (Winner)
Cates Auction & Realty Co., Inc.
William C. Bryant, CAI, AARE, GPPA (2nd Place)
Counts Realty & Auction Group
Benefit
Richard Hart, CAI, BAS, GPPA (Winner)
Baterby’s
Kevin Oldham (2nd Place)
United Country Auction Services
Business Liquidation
John Schultz, ATS (Winner)
Schultz Auctioneers
John Pellow (2nd Place)
National Commercial Auctioneer, LLC
Kevin Oldham (3rd Place)
United Country Auction Services
Commercial/Industrial: Machinery & Equip.
William Sheridan, CAI, AARE, GPPA (Winner)
Sheridan Auction & Realty Co.
Aaron McKee, CAI, AARE, ATS (2nd Place)
Purple Wave Auction
Farm: Machinery & Equipment
Aaron McKee, CAI, AARE, ATS (Winner)
Purple Wave Auction
Troy Crowe (2nd Place)
Sheridan Auction & Realty Co.
Farm and Ranch Real Estate
Scott Shuman, CAI (Winner)
Hall & Hall Auctions
Scott Shuman, CAI (2nd Place)
Hall & Hall Auctions
Residential Real Estate: Traditional
Kevin Oldham (Winner)
United Country Auction Services
Roger D. Hansen, CAI (2nd Place)
Hansen & Young Inc.
Residential Real Estate: Luxury
Graham Norris Baker (Winner)
Market Makers RE, LLC
Brad White, CAI (2nd Place)
Williams & Williams
Recreational Real Estate
Beth Rose, CAI (Winner)
Rose Auction Group, LLC
Scott Shuman, CAI (2nd Place)
Hall & Hall Auctions
Development Land Real Estate
Kevin Oldham (Winner)
United Country Auction Services
Jeffrey Cates, CAI, AARE, CES (2nd Place)
Cates Auction & Realty Co., Inc.
Commercial/Industrial Real Estate
Kevin Oldham (Winner)
United Country Auction Services
Barry Baker, CAI, AARE, CES (2nd Place)
Ohio Real Estate Auctions
Multi-Property Real Estate Auction
Troy Crowe (Winner)
Sheridan Auction & Realty Co.
Toni Benysh (2nd Place)
Halderman Farm Management and Real Estate Service
Brochures & Catalogs
Personal Property (Antiques, Collectibles, Etc.)
Trent Sohn (Winner)
Sohn & Associates, Ltd.
Rich Penn (2nd Place)
Rich Penn Auctions
Automobiles & Trucks
Kenny Girard, CAI, AARE (Winner)
Girard Auction and Land Brokers Inc.
General Household & Estates
Jerry Ehle (Winner)
Schrader Real Estate & Auction Co., Inc.
Rex Schrader (2nd Place)
Schrader Real Estate & Auction Co., Inc.
Benefit
Richard Hart, CAI, BAS, GPPA (Winner)
Baterby’s
Kevin Oldham (2nd Place)
United Country Auction Services
Business Liquidation
Kevin Oldham (Winner)
United Country Auction Services
Rich Penn (2nd Place)
Rich Penn Auctions
Commercial/Industrial: Machinery & Equip.
Jay Ruby, CAI, GPPA (Winner)
Global Force Auction Group
Gary Boggs, CAI (2nd Place)
Schrader Auction & Real State Co., Inc.
Farm: Machinery & Equipment
Doug Sheridan (Winner)
Sheridan Auction & Realty Co.
Kevin Wendt, CAI (2nd Place)
Schrader Real Estate & Auction Co., Inc.
Farm and Ranch Real Estate
Scott Shuman, CAI (Winner)
Hall & Hall Auctions
Nick Cummings, CAI (2nd Place)
Schrader Real Estate & Auction Co., Inc.
Residential Real Estate: Traditional
Max Spann, CAI, AARE (Winner)
Max Spann Real Estate & Auction Co., Inc.
Jim Vander Veen, AARE (2nd Place)
Big Red Auctions, LLC
Residential Real Estate: Luxury
J. Craig King, CAI, AARE (Winner)
J.P. King Auction Company
J. Craig King, CAI, AARE (2nd Place)
J.P. King Auction Company
Recreational Real Estate
J. Craig King, CAI, AARE (Winner)
J.P. King Auction Company
Scott Shuman, CAI (2nd Place)
Hall & Hall Auctions
Development Land Real Estate
Kevin Oldham (Tie Winner)
United Country Auction Services
J. Craig King, CAI, AARE (Tie Winner)
J.P. King Auction Company
Commercial/Industrial Real Estate
Rex D. Schrader II, CAI (Winner)
Schrader Real Estate & Auction Co., Inc.
J. Craig King, CAI, AARE (2nd Place)
J.P. King Auction Company
Jeffrey Cates, CAI, AARE, CES (3rd Place)
Cates Auction & Realty Co., Inc.
J. Craig King, CAI, AARE (4th Place)
J.P. King Auction Company
Multi-Property Real Estate Auction
Rex Schrader/John Pellow (Winner)
Schrader Real Estate & Auction Co., Inc./National Commercial Auctioneer LLC
J. Craig King, CAI, AARE (2nd Place)
J.P. King Auction Company
Toni Benysh (3rd Place)
Halderman Farm Management and Real Estate Service
Newspaper/Magazine Print Advertisements
Small/Medium Size: One/Two Color
J. Craig King, CAI, AARE (Winner)
J.P. King Auction Company
J. Craig King, CAI, AARE (2nd Place)
J.P. King Auction Company
Small/Medium Size: Full-Color
William C. Bryant, CAI, AARE, GPPA (Winner)
Counts Realty & Auction Group
William T. Summs, CAI, AARE, BAS, CES, GPPA (2nd Place)
Atlantic Asset Management Group, Inc.
Toni Benysh (3rd Place)
Halderman Farm Management and Real Estate Service
Large Size: One/Two Color
Rich Penn (Winner)
Rich Penn Auctions
Large Size: Full-Color
J. Craig King, CAI, AARE (Winner)
J.P. King Auction Company
Scott Musser, CAI, BAS (2nd Place)
Musser Bros. Inc.
Public Relations & Marketing
News Release
Randy Ruby (Winner)
Wolfe Auctions
Kevin Oldham (2nd Place)
United Country Auction Services
Company Newsletter
Richard Hart, CAI, BAS, GPPA (Winner)
Baterby’s
Ted Pike, AARE (2nd Place)
Key Auctioneers
Company Brochure
Ted Pike, AARE (Winner)
Key Auctioneers
Beth Rose, CAI (2nd Place)
Rose Auction Group, LLC
Rex D. Schrader II, CAI (3rd Place)
Schrader Real Estate & Auction Co., Inc.
Company Promotional/Give-Away Item
Ted Pike, AARE (Winner)
Key Auctioneers
Roger D. Hansen, CAI (2nd Place)
Hansen & Young Inc.
Non-Traditional Marketing
Aaron Traffas, CAI, ATS, CES (Winner)
Purple Wave Auction
Connie J.M. Johnson, BAS (2nd Place)
Kurt Johnson Auctioneering, Inc.
Bidder Card
Lonny R. McCurdy, AARE (Winner)
McCurdy Auction, LLC
Richard Hart, CAI, BAS, GPPA (2nd Place)
Baterby’s
Company Promotion: Signage, Vehicle & Outdoor Advertising
Jeffrey Cates, CAI, AARE, CES (Winner)
Cates Auction & Realty Co., Inc.
Cliff Shuler (2nd Place)
Cliff Shuler Auctioneers
Auction Promotion: Signage, Vehicle & Outdoor Advertising
Richard Hart, CAI, BAS, GPPA (Winner)
Baterby’s
Beth Rose, CAI (2nd Place)
Rose Auction Group, LLC
Digital & Social Media
Company e-Newsletter
Richard Hart, CAI, BAS, GPPA (Winner)
Baterby’s
Lonny R. McCurdy, AARE (2nd Place)
McCurdy Auction, LLC
Company Website
Dana Kaufman (Winner)
Proxibid
Brad White, CAI (2nd Place)
Williams & Williams
Richard T. Kiko, Jr. (3rd Place)
Kiko Auctioneers
Online Advertising Campaign
Rich Kruse (Winner)
United Country Gryphon Realty & Auction
Kevin Oldham (2nd Place)
United Country Auction Services
Video: Company Promotional
Kevin Oldham (Winner)
United Country Auction Services
Video: Auction Promotional
Brad White, CAI (Winner)
Williams & Williams
Radio: Company Promotional
Brad White, CAI (Winner)
Williams & Williams
Radio: Auction Promotional
J. Craig King, CAI, AARE (Winner)
J.P. King Auction Company
To view samples of this year's winning entries, visit the Spotlight section of the Auctioneers.org homepage.
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About the National Auctioneers Association (NAA)
Headquartered in Overland Park, Kansas, the National Auctioneers Association (NAA) represents the interests of thousands of auctioneers in the United States, Canada and across the world. Founded in 1949, the mission of the NAA is to promote the auction method of marketing and enhance the professionalism of its members through education and technology. To learn more, visit Auctioneers.org.
