Advertising Rate Card
The National Auctioneers Association would like for you to be a part of our family so that we may work together to ensure the long term growth and success of your business and the auction industry. NAA offers a variety of possibilities for us to work together, and invites creative collaboration and ideas. We hope you will ask questions and we will help you find the answers. There is nothing we can't do - together.
The NAA consists of active auctioneers, employees of auctioneers or individuals who are involved in an auction/auction related business. The NAA invites you to be a part of its family members.
Publications
Auctioneer magazine and Auction World newspaper are the official publications of the National Auctioneers Association. Their goals are to provide compelling, timely and leading-edge coverage of the auction industry and profession, as well as increase the professionalism of its members.
With a circulation of more than 6,300, Auctioneer magazine reaches key people in the auction industry, including decision makers who influence the profession. Its readership strength, shelf life, editorial integrity, diversity of articles and layout makes this publication second to none in the industry. A readership survey conducted in 2004 only proves that Auctioneer has effective advertising that puts the right message in the right place at the right time and is a successful advertising tool. Auctioneer provides selective and targeted coverage to efficiently deliver those market segments most interested in your products and promotions.
Auction World newspaper has a circulation of 10,000, including NAA members and members of state associations. This publication provides a diverse selection of columns, stories and helpful expertise from professionals around the auction industry. The purpose of Auction World is to keep the auction industry informed, on a monthly basis, about what is going on around the country. Auction World is the leading news source for what is happening in this exciting auction industry and reports on the growth of the live auction method of marketing. Auction World newspaper is published on the 15th of each month.
"In The Industry"
"In the Industry" section of Auctioneer is specifically designed for you to introduce new products and services by submitting a press release. This service is free of charge to you and is an opportunity to share important news with the NAA family. Please provide a color photograph or slide of the product or person featured in your press release. Not all materials submitted are chosen for publication.
Please submit materials to NAA's Sales Account Manager at advertising@auctioneers.org.
Premium PositionsGuaranteed special positions are available on a per insertion and contractual basis. Fee for premium positions is an additional 10% of earned rate per insertion.
Frequency Discounts
Frequency discounts are earned within 12 consecutive months. Any combination of different sized units may be used to earn frequency and can be combined with advertisement placed in both publications. Advertisers accept conditions set forth by NAA.
Graphic Design Services
You can give your ads a new look with NAA's Graphic Design Service. Graphic service fees are based on a minimum 10 day turn around time. Rush orders are available. Contact your NAA Sales Account Manager (advertising@auctioneers.org) for a price quote.