2008 NAA Marketing Competition Winners Announced


For Immediate Release
Contact: Chris Longly
NAA Public Affairs Manager
(913) 541-8084 ext. 31

2008 NAA Marketing Competition Winners Announced

Overland Park, Kan., Wednesday, May 28, 2008 - Creative marketing and advertising in the auction industry is essential when it comes to the success and growth of an auction company. The annual NAA Marketing Competition allows the association's membership to highlight their innovative creations over the past year and vie for top awards for their marketing and advertising materials. This year's competition was sponsored by USA TODAY and judges reviewed over 1,300 entries; the most entries ever submitted in the history of the competition.

More than 100 categories make up the annual competition with three divisions: Photography, Advertising/Public Relations and Auction of the Year. The categories focused on a myriad of promotional programs and pieces including newspaper/magazine advertising, member web site, television commercial, auction appraisals, business newsletter, news release and more.

The 2008 NAA Marketing Competition Grand Champion was Ronen Jackson, Alliance Group, Cape Town, South Africa. Ronen Jackson and Alliance Group were also selected as the winner of Auction of the Year. Winning Best of Show in the Photography Division was Darron Meares, CAI, GPPA-M, Meares Auction Group, Pelzer, SC. Winning Best of Show in the Advertising/Public Relations category was John Kruse, GPPA-M, Worldwide Auctioneers, Auburn, IN.

Entries were judged by a panel of marketing professionals with backgrounds in photography, design, printing and multi-media. Criteria reviewed included creativity, effectiveness, clarity, visual appeal and more.

All winners will be formally recognized during the NAA Marketing Competition Awards Reception which will take placeon Thursday, July 10, 2008 at the 59th International Auctioneers Conference and Show in Nashville. Winners will receive a plaque and their winning entries will be displayed on the trade show floor at Conference & Show for their colleagues to view.

A complete list of winners and their categories is as follows:

Grand Champion
Ronen Jackson
Alliance Group
Cape Town, South Africa

Auction of the Year
Ronen Jackson
Alliance Group
Cape Town, South Africa

Best of Show Photography
Darron Meares, CAI, GPPA-M
Meares Auction Group
Pelzer, SC

Best of Show Advertising/Public Relations
John Kruse, GPPA-M
Worldwide Auctioneers
Auburn, IN

Photography Division Winners
Photography Division, Antique Auctions
Henry M. Stanley, III, CAI, AARE, GPPA, CES, Stanley & Son, Inc., Chillicothe, OH
Photography Division, Auction Team
D. Anthony Kaufman, Dave Kaufman Realty & Auctions Inc., Sugarcreek, OH
Photography Division, Auction Crowd
Robert Storment, AARE, Super Auctions, Huntington Beach, CA
Photography Division, Auctioneer in Action
Noah Smith, CAI, CES, Art Smith Auctioneers, Cedar Springs, MI
Photography Division, Automobile Auctions
Henry M. Stanley, III, CAI, AARE, GPPA, CES, Stanley & Son, Inc., Chillicothe, OH
Photography Division, Buyer Excited About Purchase
Kim Popp, BAS, CES, Super Auctions, Huntington Beach, CA
Photography Division, Collectibles/Specialty Auctions
Kim Popp, BAS, CES, Super Auctions, Huntington Beach, CA
Photography Division, Equipment Auctions (C & I)
Jim Huff, CAI, Richard Realty & Auction Inc., Mt. Pleasant, IA
Photography Division, Equipment Auctions (Farm)
Gary Boggs, CAI, Schrader Real Estate & Auction Co. Inc., Columbia City, IN
Photography Division, Household/Estate Liquidations
Henry M. Stanley, III, CAI, AARE, GPPA, CES, Stanley & Son, Inc., Chillicothe, OH
Photography Division, Livestock or Exotic Animal Auctions
Stephen E. Andrews, Steve Andrews Auctioneer LLC, Wooster, OH
Photography Division, Real Estate Auctions
Kevin Jordan, Schrader Real Estate & Auction Co. Inc., Columbia City, IN
Photography Division, Technology in Use During an Auction
Kim Popp, BAS, CES, Super Auctions, Huntington Beach, CA
Photography Division, Wild Card
Jim Huff, CAI, Richard Realty & Auction Inc., Mt. Pleasant, IA

Advertising/Public Relations Division Winners
Auction Printed Materials, One-Color, Antiques

Sandy Alderfer, CAI, GPPA-M, Sanford Alderfer Companies, Hatfield, PA
Auction Printed Materials, One-Color, Automobiles
Tanner Hernandez, Prime Time Auctions, Pocatello, ID
Auction Printed Materials, One-Color, Business Liquidations
Rex Schrader, Schrader Real Estate & Auction Co. Inc., Columbia City, IN
Auction Printed Materials, One-Color, C & I Machinery and Equipment
Courtney Nitz, Jack Nitz & Associates, Fremont, NE
Auction Printed Materials, One-Color, C & I Real Estate
Rodney H. Lee, CAI, AARE, R.H. Lee & Co., Auctioneers, Inc., Ridgeway, SC
Auction Printed Materials, One-Color, Collectibles/Specialty
Jerry Ehle, Schrader Real Estate & Auction Co. Inc., Columbia City, IN
Auction Printed Materials, One-Color, Farm Machinery and Equipment
Rex Schrader, Schrader Real Estate & Auction Co. Inc., Columbia City, IN
Auction Printed Materials, One-Color, Farm Real Estate
Ronen Jackson, Alliance Group, Cape Town, South Africa
Auction Printed Materials, One-Color, General Household/Estate Liquidation
Rodney H. Lee, CAI, AARE, R.H. Lee & Co., Auctioneers, Inc., Ridgeway, SC
Auction Printed Materials, One-Color, Residential Real Estate
Ronen Jackson, Alliance Group, Cape Town, South Africa

Auction Printed Materials, Two-Color, Antiques
Hib Kuiper Sr., Miedema Auctioneering Inc., Byron Center, MI
Auction Printed Materials, Two-Color, Business Liquidations
Ronen Jackson, Alliance Group, Cape Town, South Africa
Auction Printed Materials, Two-Color, C & I Machinery and Equipment
Terry D. Moore, James G. Murphy Inc., Kenmore, WA
Auction Printed Materials, Two-Color, C & I Real Estate
Hib Kuiper Sr., Miedema Auctioneer Inc., Byron Center, MI
Auction Printed Materials, Two-Color, Collectibles/Specialty
Aaron Traffas, CAI, ATS, CES, Purple Wave Inc., Manhattan, KS
Auction Printed Materials, Two-Color, Farm Machinery and Equipment
Sid Miedema, CAI, Miedema Auctioneering Inc., Byron Center, MI
Auction Printed Materials, Two-Color, Farm Real Estate
Ronen Jackson, Alliance Group, Cape Town, South Africa
Auction Printed Materials, Two-Color, General Household/Estate Liquidation
Frank Imholte, CAI, AARE, CES, Black Diamond Auctions, St. Cloud, MN
Auction Printed Materials, Two-Color, Livestock
Ronen Jackson, Alliance Group, Cape Town, South Africa
Auction Printed Materials, Two-Color, Residential Real Estate
Scott Miedema, Miedema Auctioneering Inc., Byron Center, MI

Auction Printed Materials, Multi-Color, Antiques
James C. Cochran, Cochran Auctioneers & Associates, Boonsboro, MD
Auction Printed Materials, Multi-Color, Automobiles
Doug Sheridan, CAI, ATS, Sheridan Realty & Auction Services, Mason, MI
Auction Printed Materials, Multi-Color, Business Liquidations
Kevin Oldham, United Country Auction Services, Kansas City, MO
Auction Printed Materials, Multi-Color, C & I Machinery and Equipment
Ryan George, BiPlane Productions, Inc., Lynchburg, VA
Auction Printed Materials, Multi-Color, C & I Real Estate
Warren A. Ward, Albert Burney Inc., Gadsen, AL
Auction Printed Materials, Multi-Color, Collectibles/Specialty
Aaron Traffas, CAI, ATS, CES, Purple Wave, Inc., Manhattan, KS
Auction Printed Materials, Multi-Color, Farm Machinery and Equipment
Rex Schrader, Schrader Real Estate & Auction Co. Inc., Columbia City, IN
Auction Printed Materials, Multi-Color, Farm Real Estate
Maximillian M.E. Spann, Max Spann Auction Co., Clinton, NJ
Auction Printed Materials, Multi-Color, General Household/Estate Liquidation
Harry R. Ruby, CAI, GPPA, Global Force Auction Group, Frederick, MD
Auction Printed Materials, Multi-Color, Livestock
Ronen Jackson, Alliance Group, Cape Town, South Africa
Auction Printed Materials, Multi-Color, Residential Real Estate
John Schultz, Schultz Auctioneers, Upsala, MN

Catalogs, Antiques
Sandy Alderfer, CAI, GPPA-M, Sanford Alderfer Companies, Hatfield, PA
Catalogs, Automobiles
John Kruse, GPPA-M, Worldwide Auctioneers, Auburn, IN
Catalogs, Business Liquidations
Rich Penn, Rich Penn Auctions, Waterloo, IA
Catalogs, C&I Machinery and Equipment
Josh Ruby, Wolfe Auctions Inc., Frederick, MD
Catalogs, C&I Real Estate
Jason Dolph, AARE, Chartwell Group, Charlotte, NC
Catalogs, Collectibles/Specialty
Kurt Aumann, CAI, ATS, Aumann Auction, Inc., Nokomis, IL
Catalogs, Farm Real Estate
Eugene Klingaman, CAI, Schrader Real Estate & Auction Co. Inc., Columbia City, IN
Catalogs, General Household/Estate Liquidation
Marty Higgenbotham, CAI, Higgenbotham Auctioneers Intl. Ltd., Lakeland, FL
Catalogs, Multiple Auctions
Jason Dolph, AARE, Chartwell Group, Charlotte, NC
Catalogs, Residential Real Estate
Jeff Jourdan, Roebuck Auctions of Florida, Destin, FL

Online Catalogs, Antiques
O.C.Mangold, CAI, CES, AARE, Mangold Auction Services LLC, Wickenburg, AZ
Online Catalogs, Automobiles
Aaron McKee, CAI, AARE, ATS, Purple Wave, Inc., Manhattan, KS
Online Catalogs, Business Liquidations
Aaron Traffas, CAI, ATS, CES, Purple Wave, Inc., Manhattan, KS
Online Catalogs, C&I Machinery and Equipment
Alan Van Nahmen, Purple Wave, Inc., Manhattan, KS
Online Catalogs, C& I Real Estate
Roger Kisner, Purple Wave, Inc., Manhattan, KS
Online Catalogs, Collectibles/Specialty
Sandy Alderfer, CAI, GPPA-M, Sanford Alderfer Companies, Hatfield, PA
Online Catalogs, Farm Machinery and Equipment
Scott Musser, BAS, Musser Bros. Inc., Kennewick, WA
Online Catalogs, Farm Real Estate
Jeff Ruckert, Purple Wave, Inc., Manhattan, KS
Online Catalogs, General Household/Estate Liquidation
Lisa Gay, CAI, LL Auctions, Dickinson, TX
Online Catalogs, Residential Real Estate
Lonny R. McCurdy, AARE, McCurdy Auction LLC, Wichita, KS

Newspaper/Magazine Advertising, One-Color
Kelly T. Frank, Auction Services Group, Chicago, IL
Newspaper/Magazine Advertising, Two-Color
Kelly T. Frank, Auction Services Group, Chicago, IL
Newspaper/Magazine Advertising, Multi-Color
Dean Williams, Williams & Williams, Tulsa, OK

Postcards, Two-Color
Jake Ohlinger, The Marchant Co., Greenville, SC
Postcards, Multi-Color
Sandy Alderfer, CAI, GPPA-M, Sanford Alderfer Companies, Hatfield, PA

Business Promotion, Business Newsletter
Ronen Jackson, Alliance Group, Cape Town, South Africa
Business Promotion, Business Stationery
Jeff Jourdan, Roebuck Auctions of Florida, Destin, FL

Business Promotion, Company Brochure
Ryan George, BiPlane Productions, Inc., Lynchburg, VA
Business Promotion, Company Promotional Item
Melissa Storment, AARE, Super Auctions, Huntington Beach, CA
Business Promotion, News Release
Donald D. Clark, Sierra Auction, Phoenix, AZ
Business Promotion, Presentation Folder
Pamela K. Rose, Pamela Rose Auction Company, LLC, Maumee, OH

Broadcast/Audiovisual, AV/DVD Presentation
Kate Innes, Gordon's Estate Services, Kingston, ON
Broadcast/Audiovisual, Radio Commercial
Melissa Storment, AARE, Super Auctions, Huntington Beach, CA
Broadcast/Audiovisual, Television Commercial
James Schneider, Super Auctions, Huntington Beach, CA

State Associations, Conference/Convention Promotion
Florida Auctioneers Association
State Associations, Magazine, One-Color
Missouri Professional Auctioneers Association
State Associations, Magazine, Two-Color
Ohio Auctioneers Association
State Associations, Magazine, Multi-Color
Indiana Auctioneers Association
State Associations, New Member Recruitment Brochure
South Carolina Auctioneers Association
State Associations, Newsletter, One-Color
Tennessee Auctioneers Association
State Associations, News Releases
Indiana Auctioneers Association
State Associations, State Association Web Site
California State Auctioneers Association
State Associations, State Association Web Site Home Page
Arizona State Auctioneers Association

Internet, Member Web Site
Lonny R. McCurdy, AARE, McCurdy Auction LLC., Wichita, KS
Internet, Member Web Site Home Page
Mike Fisher, United Country - The Redfield Group, Gadsen, AL
Internet, Online Marketing Campaign
John Schultz, Schultz Auctioneers, Upsala, MN
Internet, Online-only Auction
Aaron Traffas, CAI, ATS, CES, Purple Wave Inc., Manhattan, KS

Auction Presentations, Auction Appraisals
Ronen Jackson, Auction Alliance, Cape Town, South Africa
Auction Presentations, Auction Proposals
Lonny R. McCurdy, AARE, McCurdy Auction LLC., Wichita, KS
Auction Presentations, Auction Summaries
Matt Holiday, CAI, BAS, Holiday Auctions, Spartanburg, SC

Public Relations: Promoting the Industry, the NAA, or Your Business, Special Events
Jeff Jourdan, Roebuck Auctions of Florida, Destin, FL
Public Relations: Promoting the Industry, the NAA, or Your Business, Speeches
Lonny R. McCurdy, AARE, McCurdy Auction LLC., Wichita, KS

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