5 SEO Techniques to Get on the First Page of Google
Speaker: Ambra Walker
Search Engine Optimization (SEO) is the process of optimizing your website content and technical setup so that Google (and other search engines) can crawl, index and understand your content to rank your web pages higher in search results. Having a SEO strategy helps to increase your site’s visibility and organic search traffic. This session will cover top techniques to get on the first page of Google so you can increase brand awareness, build credibility, and gain new customers.
Upon completing this session, you will be able to:
1. Identify how to optimize on-page elements: titles, meta descriptions, page headings & body copy
2. Understand the role of user experience (UX) in SEO
3. Create a content marketing strategy to support SEO and link acquisition
4, Define a SEO performance review strategy using Google Search Console & GA4