David W. Thornhill, of Thornhill Auction, in Troy, Missouri, took “Best
in Show — Photography” for the entry titled “Butter Churns &
Crocks.”
Winners of the 2015 contest will be formally recognized during the NAA
Marketing Competition Awards Reception in Addison, Texas, at the 66th
International Auctioneers Conference and Show, July 14-18. Winners will
receive an award, and their entries will be on display.
Overall, the annual NAA Marketing Competition, presented in partnership
with USA TODAY, continues its rise as the premier contest for NAA
members to showcase their marketing efforts. The total number of entries
continued its steady climb seen over the past several years, as did the
quality level of those entries.
This year’s contest highlighted coast-to-coast, top-level marketing
efforts as winners from 18 states and South Africa emerged. The
competition featured 57 sub-categories in seven categories: Postcards,
Brochures & Catalogs, Newspaper/Magazine Print Ads, Public Relations
& Marketing, Digital & Social Media, Photography and Auction
Marketing Campaign of the Year.
The task of determining winners was given to a panel of marketing and
advertising professionals, all of which have backgrounds in branding,
promotion, media, public relations and graphic design. Judging criteria
included considerations such as creativity, ad effectiveness, clarity
and visual appeal.
-30-
FULL WINNERS LIST
2015 NAA/USA TODAY Marketing Competition award recipients
AUCTION MARKETING CAMPAIGN OF THE YEAR
Proventus National Portfolio
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
(Second place)
Kyalami Racetrack auction
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa
BEST IN SHOW HONORS
Best in Show — Advertising & PR – Digital/Social
Where Your Dreams Come True
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
Best in Show — Advertising & PR – Print
Northstar Luxury Chalet Look Book
Chad Roffers, Concierge Auctions, LLC, New York, New York
Best in Show — Photography
Creative Photography
Butter Churns & Crocks
David W. Thornhill, Thornhill Auction, Troy, Missouri
PRINT & DIGITAL DIVISION
CATEGORY 1: POSTCARDS
Automobiles & Trucks
Direct Buy of Woodbridge
Richard Hart, CAI, BAS, GPPA, Baterby Art Gallery, Orlando, Florida
(Second place)
James T. Pike, CAI, AARE, Key Auctioneers, Indianapolis, Indiana
Inventory Reduction: All Travel Trailers
Roger Hansen, CAI, Hansen & Young Auctioneers, Prairie Farm, Wisconsin
Benefit
Strickland Farm Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri
(Second place)
Year End Fine Art Auction #1
Richard Hart, CAI, BAS, GPPA, Baterby Art Gallery, Orlando, Florida
Business Liquidation
Sewing Business Liquidation
Barry Hansen, GPPA, Hansen & Young Auctioneers, Prairie Farm, Wisconsin
(Second place – tie)
Aronstam Jewelers
James T. Pike, CAI, AARE, Key Auctioneers, Indianapolis, Indiana
Industrial Auction, Winchester, KY
Mark Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia
Commercial/Industrial Real Estate
Arensberg Trust Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri
(Second place)
Suffolk Land Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri
Development Land Real Estate
Park Subdivision
Kevin Oldham, United Country Auction Services, Kansas City, Missouri
(Second place)
Luxury Waterfront Estate Lots
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio
General Household & Estates
Swansea
Joe Burns, CAI, AARE, CES, Burns & Associates, Inc., Swansea, South Carolina
(Second place)
Everything Must Go
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
Machinery & Equipment – tie
BRB Auto
William J. Summs,CAI, AARE, ATS, BAS, CES, GPPA, Atlantic Asset Management Group Inc., Norfolk, Virginia
Multiple Farm Machinery Auctions
Barry Hansen, GPPA, Hansen & Young Auctioneers, Prairie Farm, Wisconsin
(Second place)
None awarded
Multi-Property Real Estate Auction
Horton/Wyne Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri
(Second place – tie)
Sundance Community Lot Auction
Warren A. Ward, CAI, AARE, Albert Burney, Inc., Huntsville, Alabama
Waterfront Homes, Lancaster County
Mark Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia
Personal Property (Antiques, Collectibles, Etc.) – tie
Copper Canyon Brewery Auction
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio
Oct. 30-Contemporary Art
Richard Maltz, CAI, CES, David R. Maltz & Co., Inc., Central Islip, New York
(Second place)
None awarded
Recreational Real Estate
Waterfront Lot – Great Wicomico River
Mark Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia
(Second place)
Lakefront Home Absolute Auction
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio
Residential Real Estate: Luxury
Crane’s Creek
Mark Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia
(Second place)
Northstar Luxury Chalet
Chad Roffers, Concierge Auctions, LLC, New York, New York
Residential Real Estate: Traditional
Wheeler
Arden Schrader, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
(Second place)
The Venhuizen Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri
CATEGORY 2: BROCHURES & CATALOGS
Automobiles & Trucks
Mitchell Museum
Troy Crowe, Sheridan Realty & Auction Co., Corunna, Michigan
(Second place)
16th Annual Classic Car Auction
Ken Girard, CAI, AARE, Girard Auction & Land Brokers, Inc., Wakonda, South Dakota
Benefit – tie
Winter 2014 Quarterly Art Review and Reference Guide
Richard Hart, CAI, BAS, GPPA, Baterby Art Gallery, Orlando, Florida
Baterbys…Where Art Is Passion Catalog
Richard Hart, CAI, BAS, GPPA, Baterby Art Gallery, Orlando, Florida
(Second place)
None awarded.
Business Liquidation
Land
Kevin Jordan, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
(Second place)
Bang! All in 2 Days!
Jamie Cochran, J.G. Cochran Auctioneers & Assoc. LTD, Boonsboro, Maryland
Commercial/Farm/Industrial Real Estate – tie
Kathleen Micek Estate land Auction
Courtney A. Nitz-Mensik, CAI, United Country – Jack Nitz & Associates, Fremont, Nebraska
Dreier Farm Auction
Jay D. Nitz, CAI, GPPA, United Country – Jack Nitz & Associates, Fremont, Nebraska
(Second place)
None awarded
Development Land Real Estate
63 MB Brochure 08-06
Jeff Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri
(Second place)
Sudbury Land Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri
General Household & Estates
Baxter, et al
Dennis Bennett, AARE, CES, MPPA, Schrader Real Estate & Auction Co., Inc., Grabill, Indiana
(Second place)
Jones Life Collection
Sandy Alderfer, CAI, MPPA, Sanford Alderfer Auction Co., Inc., Hatfield Pennsylvania
Machinery & Equipment
Machinery & Equipment entry
Jason Smith, DreamDirt Farm & Ranch Real Estate, Mondamin, Iowa
(Second place)
Bulls Bay Farm Equipment Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri
Multi-Property Real Estate Auction
Nov 20-Dec 4 – 5 properties
Richard Maltz, CAI, CES, David R. Maltz & Co., Inc., Central Islip, New York
(Second place)
Cheetah
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa
Personal Property (Antiques, Collectibles, Etc.)
Where Art is Passion
Richard Hart, CAI, BAS, GPPA, Baterby Art Gallery, Orlando, Florida
(Second place)
Firearms Auction – 4/14/15
Sandy Alderfer, CAI, MPPA, Sanford Alderfer Auction Co., Inc., Hatfield Pennsylvania
Recreational Real Estate
Bar F Ranch Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri
(Second place)
Terre du Lac Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri
Residential Real Estate: Luxury
Northstar Luxury Chalet Look Book
Chad Roffers, Concierge Auctions, LLC, New York, New York
(Second place)
Nov 20-Dec 4
Richard Maltz, CAI, CES, David R. Maltz & Co., Inc., Central Islip, New York
Residential Real Estate: Traditional
Owens
Gary A. Boggs, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
(Second place)
Lee
Gary Bailey, AARE, GPPA, Schrader Real Estate & Auction Co., Inc., Leesburg, Indiana
CATEGORY 3: NEWSPAPER/MAGAZINE PRINT ADVERTISING
Half-page or smaller
Above Par
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
(Second place)
Kyalami Racetrack
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa
Larger than Half-page – tie
Aspen Times Weekly
Chad Roffers, Concierge Auctions, LLC, New York, New York
Athlete’s Quarterly
Chad Roffers, Concierge Auctions, LLC, New York, New York
(Second place)
None awarded.
CATEGORY 4: PUBLIC RELATIONS & MARKETING
Auction Promotion: Signage, Vehicle & Outdoor Advertising
Cars in the yard
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa
(Second place)
Kyalami signage
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa
Bidder Card
Eltopia Bid Card
Camille Booker, CAI, CES, Booker Auction Co., Eltopia, Washington
(Second place)
Bidder Number
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio
Company Brochure
Concierge Auctions Company Profile
Chad Roffers, Concierge Auctions, LLC, New York, New York
(Second place)
Beth Rose Real Estate
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio
Company Newsletter – tie
First Quarter 2015 – Farmland Values
Kenny Schum, CAI, Murry Wise Associates LLC, Champaign, Illinois
Motley Report
Mark Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia
(Second place)
None awarded.
Company Promotion: Signage, Vehicle & Outdoor Advertising
Company promotion ad outpost
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa
(Second place)
New and Improved
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
Company Promotional: Give-away item
Washer Toss Game
Aaron McKee, CAI, AARE, ATS, Purple Wave, Inc., Manhattan, Kansas
(Second place)
The Key – Volume 2
Chad Roffers, Concierge Auctions, LLC, New York, New York
News Release
Estate of Dorothy H. Cooke
Samantha Rowell, CAI, Rowell Auctions, Inc., Moultrie, Georgia
(Second place)
Assistance Fund Auction
Richard Hart, CAI, BAS, GPPA, Baterby Art Gallery, Orlando, Florida
Non-Traditional Marketing
Masquerade Invitation
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa
(Second place)
Invite – Cheetah
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa
CATEGORY 5: DIGITAL & SOCIAL MEDIA
Banner Advertisement
Online Banner – Women in Art
Richard Hart, CAI, BAS, GPPA, Baterby Art Gallery, Orlando, Florida
(Second place)
Online Banner – Florida Wildlife Local Artist
Richard Hart, CAI, BAS, GPPA, Baterby Art Gallery, Orlando, Florida
Company E-Newsletter – tie
The High Street Hammer – June 2014
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa
The High Street Hammer – February 2014
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa
(Second place)
None awarded.
Company Website
Dreamdirt.com
Jason Smith, DreamDirt Farm & Ranch Real Estate, Mondamin, Iowa
(Second place)
The High St. Auction Co.
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa
Promotional E-mail – tie
Speed and Agility
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa
Kyalami Racetrack
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa
Auction Alert
Chad Roffers, Concierge Auctions, LLC, New York, New York
Albermarle Beach Auction
Kevin Oldham, United Country Auction Services, Kansas City, Missouri
(Second place)
None awarded.
Social Media – tie
Facebook
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio
Social Media – Villa Maria
Chad Roffers, Concierge Auctions, LLC, New York, New York
(Second place)
None awarded.
Radio – Auction Promotional – tie
Tax Deduction
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
Newman Auction
Kenny Schum, CAI, Murry Wise Associates LLC, Champaign, Illinois
(Second place)
None awarded.
Radio – Company Promotional
Ask Siri about Auctions
Jeff Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri
(Second place – tie)
Company promotional – radio
Joff Van Reenen, CAI, AARE, The High St. Auction Co., Johannesburg, South Africa
Scott Johnson
Aaron Traffas, CAI, ATS, CES, Purple Wave, Inc., Manhattan, Kansas
Video – Auction Promotional – tie
Where Your Dreams Come True
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
Innocence Island Video
Chad Roffers, Concierge Auctions, LLC, New York, New York
(Second place)
None awarded.
Video – Company Promotional – tie
The Time is Now
Andrew Yoder Jr./Wayne Yoder, Joe R. Pyle Complete Auction & Realty, Shinnston, West Virginia
Company promotional series
Chad Roffers, Concierge Auctions, LLC, New York, New York
(Second place)
None awarded.
PHOTOGRAPHY DIVISION
Auction Crowd
21st Century
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
(Second place)
How Much Can I Bid?
George Jeffrey Martin, Jeff Martin Auctions, Inc., Brooklyn, Mississippi
Auction Team
Like Father, Like Son
Braden McCurdy, CAI, McCurdy Auction, LLC, Wichita, Kansas
(Second place)
August 2014 Booker Auction Team
Chantel Kimball, CAI, Booker Auction Co., Eltopia, Washington
Auctioneer in Action
Getting the Bid – Steiner
Jr. Miller, Kaufman Realty & Auctions, Sugarcreek, Ohio
(Second place)
Selling at Steiner
D. Anthony Kaufman, CAI, Kaufman Realty & Auctions, Sugarcreek, Ohio
Benefit Auction
Fundraising for our Future
Scott Robertson, CAI, BAS, Scott Robertson Auctioneers, Matlacha, Florida
(Second place)
Raising Funds Robertson Style
Scott Robertson, CAI, BAS, Scott Robertson Auctioneers, Matlacha, Florida
Buyer Excited About Purchase
Dreaming of Greens
Braden McCurdy, CAI, McCurdy Auction, LLC, Wichita, Kansas
(Second place)
Jumping for Joy
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
Creative Photography
Butter Churns & Crocks
David W. Thornhill, Thornhill Auction, Troy, Missouri
(Second place)
Paddles Up
Chad Roffers, Concierge Auctions, LLC, New York, New York
Equipment Auction
21st Century
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
(Second place)
Jeff Storm, CAI, Bradeen Real Estate & Auction, Custer, South Dakota
Estates & Personal Property
Reading at Stingels
D. Anthony Kaufman, CAI, Kaufman Realty & Auctions, Sugarcreek, Ohio
(Second place)
Sommers
Curt Yoder, Kaufman Realty & Auctions, Sugarcreek, Ohio
Farm Auction
All Lined Up
Bryce Hansen, GPPA, Hansen & Young Auctioneers, Prairie Farm, Wisconsin
(Second place – tie)
The Purchase
Chad Metzger, CAI, Metzger Property Services, LLC, North Manchester, Indiana
Bid Boards
Chad Metzger, CAI, Metzger Property Services, LLC, North Manchester, Indiana
Real Estate Auction
My Ole Kentucky Home at Auction
Christopher B. Wilson, CAI, CES, Golden Rule-Wilson Realty & Auction, Columbia, Kentucky
(Second place)
Colonial Crowd
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
Technology in Use at Auction
Off-Screen
Jodi Seaver, Equify Auctions, Rowlett, Texas
(Second place)
Photo by Drone
George Jeffrey Martin, Jeff Martin Auctions, Inc., Brooklyn, Mississippi
Wild Card: Novice
Father Time
Jodi Seaver, Equify Auctions, Rowlett, Texas
(Second place)
Bid Now on ’04 Mack Truck
Aaron McKee, CAI, AARE, ATS, Purple Wave, Inc., Manhattan, Kansas
Wild Card: Professional
Northstar Luxury Chalet – Interior
Chad Roffers, Concierge Auctions, LLC, New York, New York
(Second place)
Peace Ranch – pool
Chad Roffers, Concierge Auctions, LLC, New York, New York