All award recipients in the 2017 contest will be formally recognized
during the NAA Marketing Competition Awards Reception in Columbus, Ohio,
at the 68th International Auctioneers Conference and Show, July 11-15.
Recipients will be presented with their awards at that time.
Overall, the annual NAA Marketing Competition, presented in partnership
with USA TODAY, continues its rise as the premier contest for NAA
members to showcase their marketing efforts.
The total number of entries again showed healthy member participation as
seen over the past several years, and the quality level of those
entries again was impressive. This year, top-level marketing efforts
came forth from 22 states ranging nearly coast-to-coast.
The competition featured 56 sub-categories in seven categories across
three divisions. Categories included but weren’t limited to: Postcards,
Brochures & Catalogs; Newspaper/Magazine Print Advertising; Public
Relations & Marketing; and Digital & Social Media.
The task of determining winners was given to a panel of marketing and
advertising professionals who represent backgrounds in branding,
promotion, media, public relations and graphic design. Judging criteria
included considerations such as creativity, message, ad effectiveness,
clarity and visual appeal.
_____________________
2017 NAA/USA TODAY Marketing Competition award recipients
AUCTION MARKETING CAMPAIGN OF THE YEAR
“Mike Pompeo former residence” – (See the full campaign!)
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
(Second place)
“2985 Wylie Rd.”
Beth Rose, CAI, AARE, Beth Rose Real Estate & Auctions, Maumee, Ohio
BEST IN SHOW HONORS
Best in Show — Advertising & PR – Digital/Social
Instant Gavel App video
Chad Roffers, Concierge Auctions, LLC, New York, New York
Best in Show — Advertising & PR – Print
Iowa Gas Auction catalog
Rich Penn, Rich Penn Auctions, Waterloo, Iowa
Best in Show — Photography
Follow Along photo
Nic Smock, CAI, GPPA, Don Smock Auction Co., Inc., Pendleton, Indiana
PRINT & DIGITAL DIVISION
CATEGORY 1: POSTCARDS
Automobiles & Trucks
“Cruisin’ Classic Cars”
Doug Sheridan, CAI, ATS, Sheridan Realty & Auction Co., Mason, Michigan
(Second place)
“Absolute Public Auction”
Britney Ross, Jeff Martin Auctioneers, Inc., Brooklyn, Mississippi
Business Liquidation
“Equestrian Center”
Richard Maltz, CAI, CES, Maltz Auctions, Inc., Central Islip, New York
(Second place)
“Blue Stream Dairy”
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
Commercial/Farm/Industrial Real Estate (tie)
“Iconic Commercial Building Auction”
Jeffrey Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri
“Ogallala, Nebraska”
Krista Shuman, Hall & Hall Auctions, Eaton, Colorado
(Second place)
“Land Home & Horse Facility Auction”
Jeffrey Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri
Development Land Real Estate
“Holly Beach Coastal Livin’”
Barbara Bonnette, CAI, AARE, GPPA, Bonnette Auction Co., LLC, Alexandria, Louisiana
(Second place)
“Northern Escape Land Auction”
Beth Rose, CAI, AARE, Beth Rose Real Estate & Auctions, LLC, Maumee, Ohio
General Household & Estates (tie)
“Livingston Estate”
Joe Burns, CAI, AARE, CES, Burns & Associates, Inc., Swansea, South Carolina
“East Grand River”
William Sheridan, CAI, AARE, GPPA, Sheridan Realty & Auction Co., Mason, Michigan
(Second place)
“Lake Murray”
Joe Burns, CAI, AARE, CES, Burns & Associates, Inc., Swansea, South Carolina
Machinery & Equipment
“Logging Equipment postcard”
Barry Hansen, GPPA, Hansen & Young Auctioneers, Prairie Farm, Wisconsin
(Second place)
“June 21 industrial auction”
Tim Dudley, CAI, AARE, Dudley Auction Group, Henrico, Virginia
Multi-Property Real Estate Auction
“Multi-property investment auction”
Jeffrey Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri
(Second place – tie)
“Tennessee River”
Will McLemore, CAI, McLemore Auction Co., LLC, Nashville, Tennessee
“Three Counties”
Jennie Wolff, McLemore Auction Co., LLC, Nashville, Tennessee
Personal Property (Antiques, Collectibles, Etc.)
“Ray Reete Postal”
Rich Penn, Rich Penn Auctions, Waterloo, Iowa
(Second place)
“You’ll shoot your eye out”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
Recreational Real Estate
“Stony Point golf course”
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio
(Second place)
Vance Hunting
Kevin Wendt, CAI, The Wendt Group, Inc., Plain City, Ohio
Residential Real Estate: Luxury
“Luxury Retreat Auction”
Beth Rose, CAI, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio
(Second place)
“Stunning historic home auction”
Jeffrey D. Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri
Residential Real Estate: Traditional
“Custom built retreat”
Sara Rose Bytnar, CAI, AARE, Beth Rose Real Estate and Auctions, Naples, Florida
(Second place)
“Dec. 15”
Richard Maltz, CAI, CES, Maltz Auctions, Inc., Central Islip, New York
CATEGORY 2: BROCHURES & CATALOGS
Automobiles & Trucks
“Truck, trailer & construction equipment auction”
Jay D. Nitz, CAI, MPPA, Jack Nitz & Associates, Fremont, Nebraska
(Second place)
“Ken Carson”
Rich Penn, Rich Penn Auctions, Waterloo, Iowa
Benefit
None awarded.
Business Liquidation
“Blue Stream Dairy”
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
(Second place)
“Mt. Vale vineyards”
Bill Bryant, CAI, AARE, GPPA, Ted Counts Realty & Auction Group, Lynchburg, Virginia
Commercial/Farm/Industrial Real Estate
“Thomas Land Company”
Krista Shuman, Hall & Hall Auctions, Eaton, Colorado
(Second place)
“Deep Creek Ranch”
Warren Ward, CAI, AARE, Albert Burney, Inc., Huntsville, Alabama
Development Land Real Estate
“Coolfont”
Krista Shuman, Hall & Hall Auctions, Eaton, Colorado
(Second place)
“Skiatook Lake”
Brent Wellings, Schrader Real Estate & Auction Co., Inc., Stillwater, Oklahoma
General Household & Estates – check entry names
“Bohde Grove”
Jared Sipe, GPPA, Schrader Real Estate & Auction Co., Inc., Fort Wayne, Indiana
(Second place)
“Dahms”
Gary Boggs, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
Machinery & Equipment
“Iowa gas auction”
Rich Penn, Rich Penn Auctions, Waterloo, Iowa
(Second place)
“Griffith”
Kevin Wendt, CAI, The Wendt Group, Inc., Plain City, Ohio
Multi-Property Real Estate Auction
“Cass Trust”
Brent Wellings, Schrader Real Estate & Auction Co., Inc., Stillwater, Oklahoma
(Second place)
“Vineyard Recap LLC”
Rex D. Schrader, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
Personal Property (Antiques, Collectibles, Etc.)
“Ray Reetz & Carl Swanstrom”
Rich Penn, Rich Penn Auctions, Waterloo, Iowa
(Second place)
“Baterbys auction catalog”
Richard Hart, CAI, BAS, GPPA, Baterbys Art Gallery, Orlando, Florida
Recreational Real Estate
“Blue Harbour”
Warren Ward, CAI, AARE, Albert Burney, Inc., Huntsville, Alabama
(Second place)
“The Bella Luxury Condominiums, Atlantic City”
Maximillian M.E. Spann, CAI, AARE, Max Spann Real Estate & Auction Co., Clinton, New Jersey
Residential Real Estate: Luxury (tie)
“Concierge Auctions, monthly catalog (Sept. 2016)”
Chad Roffers, Concierge Auctions, LLC, New York, New York
“Living in Luxury”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
“Luxury Retreat Auction”
Beth Rose, CAI, AARE, Beth Rose Real Estate & Auctions, Maumee, Ohio
“Black Sheep”
Warren Ward, CAI, AARE, Albert Burney, Inc., Huntsville, Alabama
(Second place)
“Concierge Auctions, monthly catalog (Oct. 2016)”
Chad Roffers, Concierge Auctions, LLC, New York, New York
Residential Real Estate: Traditional
“Custom built retreat”
Sara Rose Bytnar, CAI, AARE, Beth Rose Real Estate and Auctions, Naples, Florida
(Second place)
“Heart Valley”
Warren Ward, CAI, AARE, Albert Burney, Inc., Huntsville, Alabama
CATEGORY 3: NEWSPAPER/MAGAZINE PRINT ADVERTISING
Half-page or smaller
“Post-it note, 3-16 auction”
Jessica Cason, Henderson Auctions, Livingston, Louisiana
(Second place)
“Brougham”
Brent Wellings, Schrader Real Estate & Auction Co., Inc., Stillwater, Oklahoma
“Wilder Farms”
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
Larger than Half-page
“Wilder, Ill.”
Eugene D. Klingaman, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
(Second place)
“The Flying V”
Josh Levine, ATS, J. Levine Auction & Appraisal, LLC, Scottsdale, Arizona
CATEGORY 4: PUBLIC RELATIONS & MARKETING
Auction Promotion: Signage, Vehicle & Outdoor Advertising
“Civil War Auction Signage”
Patti Baldini, CAI, CES, Baldini Auction Co., LLC, Hermitage, Tennessee
(Second place)
“Motley’s digital billboard”
Mark Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia
Bidder Card
“Miedema bidder card”
Chuck Ranney, Miedema Auctioneering, Inc., Wayland, Michigan
(Second place)
No award given
Company Brochure
“The Wendt Group brochure”
Kevin Wendt, CAI, The Wendt Group, Inc., Plain City, Ohio
(Second place)
“Meet the team”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
Company Newsletter
“Motley’s Market Report”
Mark Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia
(Second place)
“Landlines”
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
Company Promotion: Signage, Vehicle & Outdoor Advertising
“Baterbys service van wrap”
Richard Hart, CAI, BAS, GPPA, Baterbys Art Gallery, Orlando, Florida
(Second place)
“Stand-up banner”
Richard Hart, CAI, BAS, GPPA, Baterbys Art Gallery, Orlando, Florida
Company Promotional: Giveaway item
“Magnet”
Kevin Wendt, CAI, The Wendt Group, Inc., Plain City, Ohio
(Second place)
“Seed bookmark”
Beth Rose, CAI, AARE, Beth Rose Real Estate & Auctions, Maumee, Ohio
News Release
“Concierge Auctions – End of the Year release”
Chad Roffers, Concierge Auctions, LLC, New York, New York
(Second place)
“Rifle Auctioneer is earning auction industry’s top designation”
Cissy Lyn Tabor, BAS, Cissy’s Auction Services, LLC, Rifle, Colorado
Non-Traditional Marketing
“Non-Traditional Marketing”
Michael R. Fortna, CAI, AARE, Fortna Auctioneers & Marketing Group, Annville, Pennsylvania
(Second place)
No award given
CATEGORY 5: DIGITAL & SOCIAL MEDIA
Banner Advertisement
“Live art auction event”
Richard Hart, CAI, BAS, GPPA, Baterbys Art Gallery, Orlando, Florida
(Second place)
“Drummond”
Brent Wellings, Schrader Real Estate & Auction Co., Inc., Stillwater, Oklahoma
Company E-Newsletter
“Baterbys e-Newsletter – Feb. 2017”
Richard Hart, CAI, BAS, GPPA, Baterbys Art Gallery, Orlando, Florida
(Second place)
“The Colorado Auctioneer Newsletter – 1st Q 2017”
Cissy Lyn Tabor, BAS, Cissy’s Auction Services, LLC, Rifle, Colorado
Company Website
www.conciergeauctions.com
Chad Roffers, Concierge Auctions, LLC, New York, New York
(Second place)
www.bethroseauction.com
Beth Rose, CAI, AARE, Beth Rose Real Estate & Auctions, Maumee, Ohio
Promotional E-mail
“Auction alert email”
Matthew Hurley, CAI, AARE, Hurley Auctions, Greencastle, Pennsylvania
(Second place)
“Live art auction emails”
Richard Hart, CAI, BAS, GPPA, Baterbys Art Gallery, Orlando, Florida
Social Media
“Fortna Mobile App”
Michael R. Fortna, CAI, AARE, Fortna Auctioneers & Marketing Group, Annville, Pennsylvania
(Second place)
“Waterfront home in Homosassa Springs”
Christine Dudley, Dudley’s Auction, Inverness, Florida
Radio – Auction Promotional
“Farm machinery consignment auction”
Jay Cash, James R. Cash Auction & Real Estate, Fancy Farm, Kentucky
(Second place)
“Wilder Farm NE”
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
Radio – Company Promotional
“Detroit Podcast – auctions”
Beth Rose, CAI, AARE, Beth Rose Real Estate & Auctions, Maumee, Ohio
(Second place)
“Radio advertisement”
Dave Webb, BAS, GPPA, Webb & Associates, Stilwell, Kansas
Video – Auction Promotional
“Batter’s Up”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
(Second place)
“Prime Delivery”
Braden McCurdy, CAI, AARE, McCurdy Auctions LLC, Wichita, Kansas
Video – Company Promotional
“Instant gavel app”
Chad Roffers, Concierge Auctions, LLC, New York, New York
(Second place)
“#NAAPros”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
PHOTOGRAPHY DIVISION
Auction Crowd
“Chef agreed to double the package”
Scott Robertson, CAI, BAS, Scott Robertson Auctioneers, Matlacha, Florida
(Second Place)
“Paddle raise for a purpose”
Scott Robertson, CAI, BAS, Scott Robertson Auctioneers, Matlacha, Florida
Auction Team
“Scott Robertson and the Funky Bunch”
Scott Robertson, CAI, BAS, Scott Robertson Auctioneers, Matlacha, Florida
(Second place)
“A team approach”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
Auctioneer in Action
“Contract signing”
Sara Rose Bytnar, CAI, AARE, Beth Rose Real Estate and Auctions, Naples, Florida
(Second place – tie)
“Doing what he loves best”
Matthew Hurley, CAI, AARE, Hurley Auctions, Greencastle, Pennsylvania
“Kevin Auctioneer”
Kevin Wendt, CAI, The Wendt Group, Inc., Plain City, Ohio
Benefit Auction
“Sold! A one dollar bill for a thousand!”
Charlie Moon, BAS, Wichita, Kansas
(Second place)
“$150,000”
Scott Robertson, CAI, BAS, Scott Robertson Auctioneers, Matlacha, Florida
Buyer Excited About Purchase
“Happily helping a worthy cause”
Scott Robertson, CAI, BAS, Scott Robertson Auctioneers, Matlacha, Florida
(Second place)
“Ready to ride”
Rich Ranft, CAI, AARE, AMM, GPPA, Beloit Auction & Realty, Inc., Beloit, Wisconsin
Creative Photography
“Follow along”
Nic Smock, CAI, GPPA, Don Smock Auction Co., Inc., Pendleton, Indiana
(Second place)
“The premiere”
Josh Levine, ATS, J. Levine Auction & Appraisal, LLC, Scottsdale, Arizona
Equipment Auction
“Dad, I’ve got this”
Jay D. Nitz, CAI, MPPA, Jack Nitz & Associates, Fremont, Nebraska
(Second place – tie)
“The calm before the storm”
RJ Klisiewicz, III, AMM, Auctions International, Inc., East Aurora, New York
“Small talk”
Courtney Nitz-Mensik, CAI, Jack Nitz & Associates, Fremont, Nebraska
Estates & Personal Property
No winner selected.
Farm Auction
“Rustic barn”
Ronald “Chip” Jones, CAI, Motleys Asset Disposition Group, Richmond, Virginia
(Second place)
“Spraying sunshine”
Jay D. Nitz, CAI, MPPA, Jack Nitz & Associates, Fremont, Nebraska
Real Estate Auction
“Black sheep”
Warren Ward, CAI, AARE, Albert Burney, Inc., Huntsville, Alabama
(Second place)
“The stables at Winsome”
Tiffany D. Earnest, AMM, Tammy Miller Auctions, LLC, Altoona, Pennsylvania
Technology in Use at Auction
“Gentlemen, start your engines”
Britney Ross, Jeff Martin Auctioneers, Inc., Brooklyn, Mississippi
(Second place)
“Need a truck”
Nic Smock, CAI, GPPA, Don Smock Auction Co., Inc., Pendleton, Indiana
Wild Card: Novice
“Have a seat”
Nic Smock, CAI, GPPA, Don Smock Auction Co., Inc., Pendleton, Indiana
(Second place)
“What’s it worth?”
Courtney Nitz-Mensik, CAI, Jack Nitz & Associates, Fremont, Nebraska
Wild Card: Professional
“Ride along”
Josh Levine, ATS, J. Levine Auction & Appraisal, LLC, Scottsdale, Arizona
(Second place)
“Castel Valer, Italy”
Chad Roffers, Concierge Auctions, LLC, New York, New York