Overall, the annual NAA Marketing Competition, presented in partnership
with USA TODAY, continues to be the premier contest for NAA members to
showcase their marketing efforts. The total number of entries again
showed healthy member participation as seen over the past several years,
and the quality level of those entries again was impressive. This year,
top-level marketing efforts came forth from 23 states ranging
coast-to-coast.
The competition featured 56 sub-categories in seven categories across
three divisions. Categories included but weren’t limited to: Postcards,
Brochures & Catalogs; Newspaper/Magazine Print Advertising; Public
Relations & Marketing; Photography; and Digital & Social Media.
The task of determining winners was given to a panel of marketing and
advertising professionals who represent backgrounds in branding,
promotion, media, public relations and graphic design. Judging criteria
includes but isn’t limited to considerations such as creativity,
message, ad effectiveness, clarity and visual appeal.
_____________________
2018 NAA/USA TODAY Marketing Competition award recipients
AUCTION MARKETING CAMPAIGN OF THE YEAR
Weidert Property
Steve Bruere, Peoples Co., Clive, Iowa
(Second place)
“South Canadian”
Brent Wellings, Schrader Real Estate & Auction Co., Inc., Stillwater, Oklahoma
BEST IN SHOW HONORS
Best in Show — Advertising & PR – Digital/Social
“halderman.com”
Toni Benysh, Halderman Farm Management & Real Estate Services, Wabash, Indiana
Best in Show — Advertising & PR – Print
“2017 Company Brochure”
Justin Conway, CAI, Paul McInnis, Inc., North Hampton, New Hampshire
Best in Show — Photography
“The Duel”
Josh D. Levine, CAI, ATS, J. Levine Auction & Appraisal, LLC, Scottsdale, Arizona
PRINT & DIGITAL DIVISION
CATEGORY 1: POSTCARDS
Automobiles & Trucks (tie)
“Auto Consignor”
Thomas J. Hirchak, CAI, MPPA, Thomas Hirchak Co., Morrisville, Vermont
“Municipal Surplus Solution Specialists”
Philip R. Gableman, CAI, AMM, GPPA, Absolute Auction & Realty, Inc., Pleasant Valley, New York
(Second place – tie)
“Get Pumped”
Rich A. Penn, Rich Penn Auctions, Waterloo, Iowa
“Speedsource Racing”
Seth D. Seaton, CAI, AARE, Key Auctioneers, Indianapolis, Indiana
Business Liquidation (tie)
“46 NYC Taxi Medallions”
Richard Maltz, CAI, CES, Maltz Auctions, Inc., Central Islip, New York
“The Mix Frozen Yogurt”
Mark L. Manley, CAI, AARE, CES, MPPA, Weeks Auction Group, Inc., Pavo, Georgia
(Second place)
“Ready for Another Round”
Seth D. Seaton, CAI, AARE, Key Auctioneers, Indianapolis, Indiana
Commercial/Farm/Industrial Real Estate
“No title”
Maximillian Spann, Jr., Max Spann Real Estate & Auction Co., Annandale, New Jersey
(Second place)
“Wayne County 104 auction”
Jared R. Chambers, CAI, BAS, GPPA, Peoples Company, Corydon, Iowa
Development Land Real Estate
“Welty Subdivision”
Matthew S. Hurley, CAI, AARE, Hurley Auctions, Greencastle, Pennsylvania
(Second place)
“Manhattan Development Site”
Richard Maltz, CAI, CES, Maltz Auctions, Inc., Central Islip, New York
General Household & Estates (tie)
“Mason Estate”
Ethan Vick, AMM, Weeks Auction Group, Inc., Pavo, Georgia
(Second place)
“One Stop Shop”
Josh D. Levine, CAI, ATS, J. Levine Auction & Appraisal, LLC, Phoenix, Arizona
Machinery & Equipment
“Moon Farm”
Larry Theurer, CAI, GPPA, Theurer Auction/Realty, LLC, Wellington, Kansas
(Second place)
“Union Bridge Farm Equipment”
Matthew S. Hurley, CAI, AARE, Hurley Auctions, Greencastle, Pennsylvania
Multi-Property Real Estate Auction
“2 Upcoming Lucas Co. Land Auctions”
Jared R. Chambers, CAI, BAS, GPPA, Peoples Company, Corydon, Iowa
(Second place)
“No title”
Maximillian Spann, Jr., Max Spann Real Estate & Auction Co., Annandale, New Jersey
Personal Property (Antiques, Collectibles, Etc.)
“Piper Plane Auction”
Matthew S. Hurley, CAI, AARE, Hurley Auctions, Greencastle, Pennsylvania
(Second place)
“Premier Pottery Auction”
Pamela K. Rose, CAI, AARE, Pamela Rose Auction Co., LLC, Whitehouse, Ohio
Recreational Real Estate
“Mountaintip Whitetrail Haven”
Matthew S. Hurley, CAI, AARE, Hurley Auctions, Greencastle, Pennsylvania
(Second place)
“Bed and Breakfast Compound”
Beth Rose, CAI, AARE, AMM, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio
Residential Real Estate: Luxury
“Unsurpassed Design and Luxury: 1389 Pilgrim Ave.”
Pamela K. Rose, CAI, AARE, Pamela Rose Auction Co., LLC, Whitehouse, Ohio
(Second place)
“The Walnuts Auction”
Jeffrey D. Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri
Residential Real Estate: Traditional
“Second Empire Style Home in the Country”
David E. Gilmore, CAI, AARE, SVN/Gilmore Auction & Realty, Kenner, Louisiana
(Second place)
“The Villa on Piscataway Bay”
Anne Nouri, CAI, AARE, BAS, GPPA, Prime Auction Solutions/Auctions For A Cause, McLean, Virginia
CATEGORY 2: BROCHURES & CATALOGS
Automobiles & Trucks
“Fall Heavy Trucks and Equipment Public Auction”
Britney Ross, AMM, Jeff Martin Auctioneers, Inc., Hattiesburg, Mississippi
(Second place)
“Early Fall Heavy Trucks and Equipment Public Auction”
Britney Ross, AMM, Jeff Martin Auctioneers, Inc., Hattiesburg, Mississippi
Benefit
“Jay Cash, the Benefit Auctioneer”
James R. Cash, II, James R. Cash Auctions, Murfreesboro, Tennessee
(Second place)
“No title”
Mike Namoff, BAS, Mega Events, Champaign, Illinois
Business Liquidation
“Rookstool”
Eugene D. Klingaman, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
(Second place)
“Rohr Bros.”
Jerry W. Ehle, Schrader Real Estate & Auction Co., Inc., Fort Wayne, Indiana
Commercial/Farm/Industrial Real Estate
“Bowen Arrow Ranch”
Krista Shuman, AMM, Hall & Hall Auctions, Eaton, Colorado
(Second place)
“Englert Farm and Ranch”
Krista Shuman, AMM, Hall & Hall Auctions, Eaton, Colorado
Development Land Real Estate
“AAJN”
Kevin Wendt, CAI, The Wendt Group, Inc., Plain City, Ohio
(Second place)
“MJR Farms”
Chad A. Metzger, CAI, Metzger Property Services, LLC, North Manchester, Indiana
General Household & Estates
“Fritz”
Jerry W. Ehle, Schrader Real Estate & Auction Co., Inc., Fort Wayne, Indiana
(Second place)
“Lomont”
Jerry W. Ehle, Schrader Real Estate & Auction Co., Inc., Fort Wayne, Indiana
Machinery & Equipment (tie)
“Early Fall Construction & Farm Equipment Public Auction”
Britney Ross, AMM, Jeff Martin Auctioneers, Inc., Hattiesburg, Mississippi
“Fall Construction & Farm Equipment Public Auction”
Britney Ross, AMM, Jeff Martin Auctioneers, Inc., Hattiesburg, Mississippi
“Ristow”
Doug Walker, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
“Harvest Land – Ohio”
Matthew W. Wiseman, Schrader Real Estate & Auction Co., Inc., Morocco, Indiana
(Second place-tie)
“Shugars Farms”
Kevin R. Jordan, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
“C&G Oberlin Farm, LLC.”
Arden L. Schrader, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
“Pete Clark Estate”
Doug Sheridan, CAI, ATS, Sheridan Realty & Auction Co., Mason, Michigan
“Hollenbeck Equipment”
Brent Wellings, Schrader Real Estate & Auction Co., Inc., Stillwater, Oklahoma
Multi-Property Real Estate Auction
“ErRer Hill Farms”
Brock Rader, Real Estate Showcase Auction, Co., Ashland, Ohio
(Second place)
“Kay County”
Cammy Theurer McComb, AMM, Theurer Auction/Realty, LLC, Wellington, Kansas
Personal Property (Antiques, Collectibles, Etc.)
“Walters”
Jerry W. Ehle, Schrader Real Estate & Auction Co., Inc., Fort Wayne, Indiana
(Second place)
“Jones Equipment”
Bradley R. Horrall, Schrader Real Estate & Auction Co., Inc., Stillwater, Vincennes, Indiana
Recreational Real Estate (tie)
“Frentress Ranch”
Krista Shuman, AMM, Hall & Hall Auctions, Eaton, Colorado
“Slate Creek Ranch”
Krista Shuman, AMM, Hall & Hall Auctions, Eaton, Colorado
(Second place)
“No title”
Maximillian M.E. Spann, CAI, AARE, Max Spann Real Estate & Auction Co., Annandale, New Jersey
Residential Real Estate: Luxury
“Unsurpassed Design and Luxury”
Pamela K. Rose, CAI, AARE, Pamela Rose Auction Co., LLC, Whitehouse, Ohio
(Second place)
“Walnuts Auction Brochure”
Jeffrey D. Cates, CAI, AARE, CES, Cates Auction & Realty Co., Inc., North Kansas City, Missouri
Residential Real Estate: Traditional (tie)
“Walther Estate”
Andrew M. Walther, Centerville, Indiana
“Gibbs”
Toni Benysh, Halderman Farm Management & Real Estate Services, Wabash, Indiana
(Second place)
“Sickafoose Real Estate”
Jared Sipe, GPPA, Schrader Real Estate & Auction Co., Inc., Fort Wayne, Indiana
CATEGORY 3: NEWSPAPER/MAGAZINE PRINT ADVERTISING
Half-page or smaller (tie)
“Company Ad”
Eugene D. Klingaman, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
(second place – tie)
“Oberlin”
Arden L. Schrader, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
“Price #421”
Brent Wellings, Schrader Real Estate & Auction Co., Inc., Stillwater, Oklahoma
“South Canadian”
Brent Wellings, Schrader Real Estate & Auction Co., Inc., Stillwater, Oklahoma
Larger than Half-page
“Western Heritage Auction”
O.C. Mangold, CAI, AARE, CES, Mangold Auction Service, Wickenburg, Arizona
(Second place)
“The Bronze Age”
Josh D. Levine, CAI, ATS, J. Levine Auction & Appraisal, LLC, Scottsdale, Arizona
CATEGORY 4: PUBLIC RELATIONS & MARKETING
Auction Promotion: Signage, Vehicle & Outdoor Advertising (tie)
“Upcoming Land Auctions”
Jerry W. Ehle, Schrader Real Estate & Auction Co., Inc., Fort Wayne, Indiana
“The Villa, Full-color 18×24 two-sided road sign”
Anne Nouri, CAI, AARE, BAS, GPPA, Prime Auction Solutions/Auctions For A Cause, McLean, Virginia
(Second place – tie)
“New Design Sign”
Toni Benysh, Halderman Farm Management & Real Estate Services, Wabash, Indiana
“Price 421”
Brent Wellings, Schrader Real Estate & Auction Co., Inc., Stillwater, Oklahoma
Bidder Card
“Schuler Bidder Card”
Toni Benysh, Halderman Farm Management & Real Estate Services, Wabash, Indiana
(Second place)
“Motley’s Bidder Card”
Mark T. Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia
Company Brochure
“2017 Company Brochure”
Justin Conway, CAI, Paul McInnis, Inc., North Hampton, New Hampshire
(Second place)
“Whitaker Marketing Group”
David M. Whitaker, CAI, Whitaker Marketing Group, Ames, Iowa
Company Newsletter
“Motley’s Quarterly Market Report”
Mark T. Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia
(Second place)
“Landlines”
Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, Indiana
Company Promotion: Signage, Vehicle & Outdoor Advertising
“The Christmas Countdown”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
(second place)
“Trade Show”
Toni Benysh, Halderman Farm Management & Real Estate Services, Wabash, Indiana
Company Promotional: Giveaway item
“Yeti Tumbler”
David M. Whitaker, CAI, Whitaker Marketing Group, Ames, Iowa
(Second place)
“Business Card”
Ryan George, AMM, BiPlane Productions, Evington, Virginia
News Release
“Americana”
Josh D. Levine, CAI, ATS, J. Levine Auction & Appraisal, LLC, Phoenix, Arizona
(Second place)
“The World is Watching”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
Non-Traditional Marketing
“Variable print – Golf course postcard”
Sara Rose Bytnar, CAI, AARE, AMM, Beth Rose Real Estate & Auctions, LLC, Naples, Florida
(Second place)
“Realtor postcard”
Beth Rose, CAI, AARE, AMM, Beth Rose Real Estate and Auctions, LLC, Maumee, Ohio
CATEGORY 5: DIGITAL & SOCIAL MEDIA
Banner Advertisement
“Motley’s – We Sell, We Buy”
Mark T. Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia
(Second place)
“Finding Buyers”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
Company E-Newsletter
“Working Together”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
(Second place)
“Stay up to date”
Matthew S. Hurley, CAI, AARE, Hurley Auctions, Greencastle, Pennsylvania
Company Website
halderman.com
Toni Benysh, Halderman Farm Management & Real Estate Services, Wabash, Indiana
(Second place)
fortnaauctioneers.com
Michael R. Fortna, CAI, AARE, Fortna Auctioneers & Marketing Group, Annville, Pennsylvania
Promotional E-mail (tie)
“Big News! Halderman”
Toni Benysh, Halderman Farm Management & Real Estate Services, Wabash, Indiana
“Above the Standard”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
(Second place)
“Email or Love”
Josh D. Levine, CAI, ATS, J. Levine Auction & Appraisal, LLC, Phoenix, Arizona
Social Media
“Guess the Car”
Mark T. Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia
(Second place)
“Win with Wilson”
Aaron P. Wilson, CAI, CES, William Wilson Auction & Realty, New Harmony, Indiana
Radio – Auction Promotional
“United Way Funded Auctions”
Duke Domingue, Flat Rock, North Carolina
(Second place)
“Gretencord Auction”
Dave Webb, BAS, GPPA, Webb & Associates, Stilwell, Kansas
Radio – Company Promotional
“Webb & Assoc.”
Dave Webb, BAS, GPPA, Webb & Associates, Stilwell, Kansas
(Second place)
None awarded
Video – Auction Promotional
“Luxury Living”
Rick Brock, CAI, CES, McCurdy Auction, LLC, Wichita, Kansas
(Second place)
“Life is Better on the Farm”
Braden McCurdy, CAI, AARE, McCurdy Auctions LLC, Wichita, Kansas
Video – Company Promotional
“Who We Are”
Kevin Wendt, CAI, The Wendt Group, Inc., Plain City, Ohio
(Second place)
“The Pride of Premier”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
PHOTOGRAPHY DIVISION
Auction Crowd
“First lot selling at Kissimmee 2018”
Britney Ross, AMM, Jeff Martin Auctioneers, Inc., Hattiesburg, Mississippi
(Second Place)
“Neither Snow nor Rain”
David W. Thornhill, Thornhill Real Estate & Auction Co., Troy, Missouri
Auction Team
“Let There Be Bidding”
Braden R. McCurdy, CAI, AARE, McCurdy Auction, LLC, Wichita, Kansas
(Second place)
“A team approach”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
Auctioneer in Action
“Ships Ahoy”
David W. Thornhill, Thornhill Real Estate & Auction Co., Troy, Missouri
(Second place)
“Doubling the Goal”
Duke Domingue, Flat Rock, North Carolina
Benefit Auction
“Bid From the Heart”
Rick Brock, CAI, CES, McCurdy Auction, LLC, Wichita, Kansas
(Second place)
“Family Fun!”
Charlie Moon, BAS, Charlie Moon, LLC, Wichita, Kansas
Buyer Excited About Purchase (tie)
“Let’s Shake On It”
Rick Brock, CAI, CES, McCurdy Auction, LLC, Wichita, Kansas
“Can you hear me now?”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
(Second place)
“No entry name“
Charlie Moon, BAS, Charlie Moon, LLC, Wichita, Kansas
Creative Photography (tie)
“Classic Cars Auction”
Mark T. Motley, CAI, AARE, Motleys Asset Disposition Group, Richmond, Virginia
“The Duel”
Josh D. Levine, CAI, ATS, J. Levine Auction & Appraisal, LLC, Scottsdale, Arizona
(Second place)
“Dreaming of Warmer Days”
Anne Nouri, CAI, AARE, BAS, GPPA, Prime Auction Solutions/Auctions For A Cause, McLean, Virginia
Equipment Auction
“Proud American, Auction Company”
Britney Ross, AMM, Jeff Martin Auctioneers, Inc., Hattiesburg, Mississippi
(Second place)
“Get it Sold”
Austin Booker, GPPA, Booker Auction Co., Eltopia, Washington
Estates & Personal Property
“#1500 Toy Tractors”
David M. Whitaker, CAI, Whitaker Marketing Group, Ames, Iowa
(Second place)
“Days Gone By”
David W. Thornhill, Thornhill Real Estate & Auction Co., Troy, Missouri
Farm Auction
“Future Bidders”
Dave Webb, BAS, GPPA, Webb & Associates, Stilwell, Kansas
(Second place)
“Farm Boy”
David W. Thornhill, Thornhill Real Estate & Auction Co., Troy, Missouri
Real Estate Auction
“The Villa, twilight”
Anne Nouri, CAI, AARE, BAS, GPPA, Prime Auction Solutions/Auctions For A Cause, McLean, Virginia
(Second place)
“Advertise and They Will Come”
Casey Stoneman-Roberson, McCurdy Auction LLC, Wichita, Kansas
Technology in Use at Auction
“Facebook Live”
Jason L. Miller, CAI, Kaufman Realty & Auctions, Cambridge, Ohio
(Second place)
“Clipboard? Really?”
J.J. Dower, CAI, AARE, AMM, CES, Ayers Auction & Real Estate – Marknet Alliance Member, La Follette, Tennessee
Wild Card: Novice
“Roles Reversed”
Curtis L. Yoder, Kaufman Realty & Auctions, Sugarcreek, Ohio
(Second place)
“The Spirit of the Night”
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kansas
Wild Card: Professional
“Playing Air Guitar”
Traci Ayers-Dower, CAI, AARE, Ayers Auction & Real Estate – Marknet Alliance Member, La Follette, Tennessee
(Second place)
“Guitar Wars”
Josh D. Levine, CAI, ATS, J. Levine Auction & Appraisal, LLC, Phoenix, Arizona