Marketing an auction well takes skill and determination. While there are many ways to market well, this year’s Spring Summit provides two days of the best education available in digitally marketing auctions. You’ll learn the ins and outs of search engine optimization, analyzing social media marketing data and trends, Google and effective targeting, email marketing automation, marketing your brand, and best practices galore! Join (or bring) your fellow auction marketing peers for that next step beyond the basics of digital marketing.
Sherm Hostetter, CAI, AARE, BAS, CES, GPPA, and Erik Rasmus, CAI, AMM, co-chairs of the Digital Marketing Summit Task Force, are excited about the opportunities NAA’s Digital Marketing Summit will bring to auction marketing professionals.
“When you go to a summit like this, you get the latest and greatest,” Hostetter said. “All those things really help for me to take back to my company, to let them know what our next step is to stay relevant.”
Rasmus added, “This one is not just for the big boss; it’s also for the marketing team, social media team, and other employees who might not be as present in the NAA.”
In an effort to bring marketing industry—and not just auction industry—expertise to the summit, Garry Grant, CEO of SEO Inc., and a veteran expert in search engine optimization and the digital marketing industry, will be featured as the keynote speaker for the summit. According to their website, “Since 1997, SEO Inc. has been one of the top SEO company’s in the world, having helped thousands of companies grow their businesses as a result of our search engine optimization services. The internet changes at a rapid pace. Today’s most effective strategies won’t be enough to stay competitive tomorrow.”
Not only will Grant bring leading internet marketing expertise to the summit, but he will be offering one lucky registrant a complimentary website audit with a personalized game plan. Simply register for NAA’s Digital Marketing Summit by the early bird deadline of January 24 and be entered to win this free website audit and game plan service package—a $9,000 value! And if you don’t win the drawing, Grant has donated a second website audit and personalized game plan service package to be sold by auction during the summit benefiting the National Auctioneers Foundation!
NAA’s Digital Marketing Summit is your opportunity to set yourself and your auction business above the competition.
“Those that do well at marketing will do well in the auction business,” Hostetter said. “It seems sellers gravitate to those that are good at marketing. And that’s what this is. So, if you’re wanting to grow your business, this is the place to be.
“I like how this is tailored to a more advanced, targeted audience with people that are ahead of the curve who can share ideas,” Rasmus said
So, what will you being doing Feb. 24-25, 2020?
“To me it’s a no brainer,” Hostetter said. “Do you want to have things that are going to help you into the future, or do you want to keep doing what you’re doing? Things change, not yearly, they change monthly. The best investment you can make is in you because once you get the knowledge it can pay dividends, dividends, dividends.”
“Don’t be afraid to step into the future. The water’s warm,” Rasmus said.
See you in Louisville at The Brown Hotel this Spring!
Find more information and register online at
auctioneers.org/marketingsummit.