Easily noticed in the gold button at the top of every page at
auctioneers.org, the database is open to the general public. With a
quick click of a mouse, consumers and potential clients can search for
NAA auction professionals by name, company, specialty (antiques,
appraisals, real estate, boats, coins, etc.), location, or even by NAA
The design is easy to use and the results remove a lot of guesswork for
consumers. Those characteristics can lead a person to bypass well-known
“I talked to a guy who has North Carolina real estate for sale,” said
Mark Rogers, CAI, AARE, of Mt. Airy, North Carolina. “I asked him how he
found me and expected him to say ‘I start with Google.’ He said, ‘I
always start my search for Auctioneers at Auctioneers.org!’”
Consumers are able to do their homework by clicking on NAA members’
profiles and determining which individual may best suit their specific
Customized auction professional list
When someone searches for an NAA auction professional, the database
creates a custom list of searchable profiles based on selection
criteria. Consumers are then able to do their homework by clicking on
NAA members’ profiles and determining which individual may best suit
their specific needs.
The profile can contain pictures, bios, specialties, and contact
information – all of which can build an initial rapport and comfort
One of the newest features of the database is that it is now searchable
by designations. If a profile is missing that information, you may lose
out on the sort of opportunity that came to auction professional Trisha
Brauer, CAI, BAS.
“I received a phone call from a potential client,” Brauer said. “At the end of the interview, I asked how they found my company.
“They had been told to check the NAA website, and they did. They did a
search for Auctioneers in the area, and my name was the one that came up
with a BAS designation, which is what she had been told to look for.”
For Brauer, there was no doubting the importance of having her designations up-to-date and included with her profile.
“Only reason I got the gig,” she said.
To start your search for an NAA auction professional, visit auctioneers.org and click the gold button at the top of the page.