NAA Read and Share Content!


We want NAA members to share what you're reading and learning through NAA content.
Feel free to grab the links below and share them on your website, emails, e-newsletters, and social media!

(We're adding to this section constantly. Please check back for more!)

(Classified by NAA Community of Practice. Some articles may apply to more than one group!)

BA (Benefit Auctioneers)
Getting to know your client
Beyond fundraising: Donor focused benefit auctions
Benefit auctions: So, you want to change the world. Here’s how to get started
Benefit: Nonprofits need auction professionals for fundraising

CO (Contract Auctioneers)
How to become, and remain, an Auto Auctioneer
Auto Auctioneer: What makes a great one?
Auction and communication: Mind your “please” and cues
Inside the art of being an auction Ringman
Gasping at success: Proper breathing crucial to auctioneers

MM (Marketing & Management)
(Online, security, and social media)
Hacked! Spam and phish emails stink. Learn how you can improve your cybersecurity
GDPR advice from the privacy experts
Target marketing: How to use social media to find sellers
Facebook: NAA auction pros use targeted tools to best market to your asset needs
Facebook Lookalike Audiences: How to build one
Your social media marketing should be built to fail

(Personal branding: For you, the individual)
The Dos and Dont's of public speaking
Small-town NAA member on CAI: ‘It made me bigger’
Online brand management: What happens when Google finds you?
Congrats, you finished auction school! Now what … ?
Your elevator speech: How to effectively use it
NAA designation matters when seeking auctioneers
Making it as a first-generation auction professional
The X-Factor in becoming a great Auctioneer
What auction professionals can learn from beer

(Business marketing & management)
Employment: Contractor vs. employee
Who you hire is important; NAA Auctioneers are your solution
True market value may be increased by using NAA auction professionals
Diversity, its unexpected benefits, and what it means for auction companies
NAA iSeries: The one-page business plan
A business plan can help you accomplish big things
Delegate: An NAA Pro’s time is money, so budget it
Millennials: Creating a company culture for the next generation
Why entering a marketing competition matters
Marketing automation pain points
Non-sales revenue: Are you leaving money in your skills bag?

(Content and influencer marketing)
Content marketing: From drip to deluge
Image quality: Why 300dpi is critical
Is content marketing splitting its jeans?
Make your hashtag successful
Ad blockers, and how to market around them
The Press Release: How to build and distribute a winner
What is Influencer Marketing, and how does it fit in with my content?
How to determine and use great keywords for search
Influencers vs. agitators: A content marketing dilemma
“Personalization” not new in auction

PCA (Personal & Commercial Assets)
Understanding price, cost, and value
An insider's guide to booking profitable industrial and commercial auctions
Auction and Jewelry 101: In the Loupe
Ka-pow! How to maximize comics at auction
Selling firearms: What auction professionals need to know
Estate auctions: Trust and patience
Personal property: Valuing the Invaluable
Heavy equipment roundtable: How to win at selling “Yellow Iron”
Wine: Advice for the new collector
Firearms: How President Obama’s executive actions affect auctions
NAA provides top-level GPPA designation curriculum; supports appraisal circle
Grandma left you everything!? Find an NAA auction pro

RE (Real Estate)
Protecting your personal safety
Climbing Mt. Ego with Realtors
NAA Real Estate Workshop: Chill or no chill?
Real estate auction clients: Keep your fish in the boat