Earning any designation demonstrates your commitment to continuing education both to the public and members of the industry. It also enables members to network with like-minded individuals in the classroom and through additional networking events, but here are some specific benefits of an AMM designation.
John Schultz, AMM says that the AMM designation opens the doors to a world of auction professionals that are dedicated to advancing the auction marketing methods in a manner that is consistent with marketing trends from outside the auction industry. It allows students networking opportunities with a group of individuals that routinely challenge and push each other to a better marketing professional.
“The primary benefit I found in AMM is that it pushes you to “unlearn” wrong assumptions and unhealthy habits. While the tools taught there are leading edge for the auction industry, the biggest thing you’ll learn is the strategic process of evaluating the marketplace for your seller’s assets (or nonprofit’s cause) and matching your approach to the what’s and whys that would bring motivated bidders to the process,” says Ryan George, AMM.
“By implementing the techniques, you can learn in AMM, auctioneers more than double their commissions and expand their bidder base as much as 400%. Multiple people have told me about record website traffic and a wave of bidders new to the auction process at their events” Says Schultz.