Benefit Auction Summit 2019

The Language of Appeals: Techniques to Increase Response
Developing an effective special appeal is more than just what you say; it’s how you say it and when. Join the discussion with this panel of experts to address overcoming objections, tools and techniques to help you prepare, determining the most effective tone and intensity, and handling the unscripted. You’ll walk away with new ideas for increasing audience (and client) response to your next special appeal!

Upon completing this session, you will be able to:

  1. Explain the benefit of a special appeal to help overcome objections
  2. Identify tools and techniques for a successful appeal
  3. Determine appropriate tone, intensity, and terms to best reach the audience
  4. Conduct an effective special appeal at a future fundraising event

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