CAI II Classes

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Determining and Analyzing Your Business Value

The financial health of your business is important. Do you know how to measure it accurately? While auction professionals count money every day, the complex factors that build the full value of an auction business can be challenging to understand. This class unlocks how to understand your client and how they view the auction results from a financial perspective, allowing you to close more sales. You will learn how to do a valuation of your auction business model to maximize your business value.

Upon completing this class, you will be able to:
  1. Describe basic financial reporting for your auction business and its relevance to client goals
  2. Identify the time value of money and its potential to meet client goals through an auction
  3. Monetize the business model elements that create value for your business
  4. Identify important indicators to measure and track in your business to gauge financial health

About the instructor

Ailie Byers, CAI, AMM, BAS

I was lucky enough when I was seven to start working for my aunt and uncle’s auction company. By the time I went off to college I was running the crew at the personal property sales and the standard transmission trucks, setting up the auction locations and tents, as well as clerking and checking people out and in.

I have worked in multiple industries in multiple geographic locations. I started out in operations at a financial brokerage house. Then I worked for the world’s largest multinational corporation, GE, in international logistics. I also had the opportunity to work out west for a resort in a National Park as well as other jobs in retail and title management. I received my MPA from the University of Georgia with a concentration in Public Policy and also worked for the University’s college of Agricultural and Environmental Sciences in various financial capacities.

I went to Paul Behr’s Worldwide College of Auctioneering School, graduated and came back to the family business full time. I now have three designations, hold auctioneer licenses in four states, have my real estate license, served on several NAA committees, the Board of Directors, and have served multiple terms with the New Hampshire Auctioneers Association.

I run our real estate and benefit auction divisions and have had the fortune to hammer down many price records for our coin & stamp auction company. My life now is in constant flux and I love it.