If you sell it, they will come – or not. Creating a coherent brand for your business and using your brand to devise marketing messages is essential for success. This class provides an overview of modern marketing. We will discuss branding and audience development, consumer drive, effective marketing and content, sales funnels, and measurement tools and techniques. Embracing your brand and developing compelling marketing will set you above the noise and bring you greater business opportunity.
Upon completing this class, you will be able to:
- Develop a strong brand and your brand voice
- Describe the consumer’s driving force to purchase
- Identify and determine effective marketing mediums
- Utilize powerful marketing and content for conversion
- Craft, deliver, test, and evaluate marketing messages
- Move consumers through your sales funnel process
- Identify tools and techniques to measure marketing success