CAI II Classes

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Gaining Loyalty through Customer Experience

Most auction experiences favor the auctioneer and staff, leaving the customer to fend for themselves. What would it take to create a fantastic experience for our customers and secure their ongoing business? Exceptional service derives from the intersection of process, place, and people. We’ll explore innovative ideas that will enable you to provide great experiences for your clients and customers – keeping them coming back for more and keeping your revenue flowing.

Upon completing this class, you will be able to:
  1. Describe why people respond the way they do
  2. Implement simple and inexpensive ways to endear your customers and clients
  3. Identify who your real competitors are and how you can use them to win
  4. Apply innovative ideas to impact people in a meaningful way

About the instructor

Tim Keller, CAI, AMM, CES
Tim has been a licensed auctioneer since 1989, but an auctioneer’s son since birth. Growing up in the business, Keller Auctioneers have successfully conducted auctions of farms, store liquidations, schools, hospitals, restaurants, real estate and antiques. The three generations of Keller Auctioneers find great enjoyment in helping families through the transitions of life. Now working with his sons, daughter-in-law and other fine young auctioneers, his company is focusing on asset solutions, internet-only auctions and gala benefit auctions. Tim is in the CAI Class of 2015.