Elevating Your Brand with Style and Standards

In the dynamic world of auctions, branding isn’t just about a logo or a catchy slogan. It's an entire experience that clients remember, and it's vital for businesses to consistently represent their brand across various platforms and touchpoints. This course offers a comprehensive insight into the fundamentals of branding specifically tailored for the auction industry. We’ll dive deep into the creation of a style guide that ensures brand consistency and recognition. Through a mix of theory, real-world examples, and hands-on exercises, you will learn how to elevate your auction brand and maintain its integrity. Embark on a journey to make your brand seen, remembered, and revered!

Upon completing this class, you will be able to:
  1. Describe the importance of branding and how it influences client perception and trust
  2. Define your brand identity and create a compelling brand story
  3. Utilize effective imagery and memorable brand voice
  4. Construct a comprehensive style guide and implement brand standards
  5. Advance your brand and measure its impact

About the Instructor

Sara M. Rose Bytnar, CAI, AARE, AMM, BAS | Beth Rose Real Estate & Auctions, LLC