Marketing Mastery with AI: Navigating the New Frontier


While marketing has been a long-standing foundation of the auction profession, the now commonplace use of artificial intelligence (AI) can transform your marketing efficiency and success. This class dives into how AI, particularly models like ChatGPT, can significantly upgrade how you interact with customers and automate creating personalized content. We will highlight the power of AI in generating stunning visuals that can transform marketing campaigns. Alongside the perks, we’ll address the complexities of using AI responsibly and staying on the right side of evolving business regulations. For auction marketers and business owners, you’ll walk away with a roadmap for leveraging AI's capabilities to foster growth and maintain a competitive edge in today's fast-paced market.

Upon completing this session, you will be able to:

  1. Deploy Large Language Models like ChatGPT to personalize customer interactions and automate content marketing, enhancing customer engagement and brand loyalty
  2. Incorporate the use of AI-driven image generation tools to create impactful visual content that elevates marketing campaigns and storytelling
  3. Identify and navigate the ethical considerations and regulatory requirements of using AI in marketing to ensure responsible practices that align with brand values
  4. Develop strategies to integrate AI into business development plans effectively, leveraging its capabilities for market analysis, trend prediction, and gaining a competitive edge

About the Instructor

John D. Schultz, AMM | Grafe Auction Co.