CAI III Classes

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Building Business through Relationship Marketing

Networking, as we know it, is worthless. True networking – relationship marketing – allows you to position yourself and your business for development. Relationship marketing is sustainable, productive, efficient, and measurable. Whether for growing, specializing, or handing over your business, you must be attractive to other auction professionals. Getting the most desirable referrals, employees, or succession planning options requires you to be consistent. You are in an ongoing, everyday job interview and may already have all the networking power you need!

Upon completing this class, you will be able to:
  1. Define what true networking really is
  2. Position yourself and your business for your next professional step
  3. Measure network growth for productivity, sustainability, and efficiency
  4. Utilize relationships to help achieve your business development goals

About the instructor

John Nicholls, CAI, AARE, AMM

John is president of Nicholls Auction Marketing Group, Inc., and oversees all day-to-day operations of the company. As a second-generation auctioneer, John is licensed in 11 states and the District of Columbia, and holds Bachelor's and Master's degrees. In 1990, John graduated from the World Wide College of Auctioneering in Mason City, IA, and is currently one of their featured instructors. John conducts over 350 auctions per year for Fortune 500 companies and is a licensed Realtor. Under John's leadership, Nicholls Auction was named Business of the Year by the Fredericksburg Regional Chamber of Commerce.

John has been a featured speaker at many state auctioneer associations throughout the country. He has had the honor to represent the auction profession on the TODAY Show, the National Association of Realtors Convention, St. Jude’s Children's Research Hospital, multiple news publications, and on a real estate auction consulting trip to South Africa.

John is active at Spotswood Baptist Church in Fredericksburg, VA, where he resides with his wife, Lisa, and daughter, Sophie. Some of John's accomplishments include: Virginia State Champion Auctioneer, Virginia Auctioneer of the Year, World Automobile Auctioneer Champion and International Auctioneer Champion.