With great data comes great responsibility. You have tremendous opportunity to transform your auction business with data, but that value comes with a share of risk. We will explore the value of collecting and using data, so your data becomes a valuable business and marketing asset, and the risk of collecting and using data, so your data meets regulations and keeps you out of trouble. You will walk away with a guide to understanding the value and risk associated with the use of data in your auction business.
Upon completing this class, you will be able to:
- Describe what is and is not personally identifiable data
- Identify what regulations exist in the collection, retention, and use of data
- Incorporate best practices into your business for using and safeguarding data
- Describe the trends and convergence of data use and regulation