Using Google Analytics 4 (GA4) to Inform Business Decisions 
Tuesday, Feb. 22 | 12:30 pm CT

Millions of businesses rely on Google analytics to understand customer preferences and create better experiences for them. This session will introduce you to GA4, the next generation of Google Universal Analytics (UA). You will learn what’s needed to successfully transition to GA4, how to use GA4 to measure desired events, and how to analyze traffic to inform business decisions. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are even more critical.

Upon completing this session, you will be able to:

  1. Describe GA4 and how it differs from Google Universal Analytics (UA)
  2. Plan how to transition from UA to GA4 
  3. Setup GA4 to measure events on your website 
  4. Explain how to use GA4 generated data to inform business decisions
Speaker: John Schultz, AMM | Grafe Auction


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