How Choice, Marketing, and Human Nature Affect Your Business 
Monday, Feb. 21 | 8:45 am CT

How people choose is a fascinating topic, and one that is critical to marketers. Whatever your business or marketing objective, you’ll be far more likely to achieve it if you understand how humans (your prospective buyers and sellers) choose. Over the last three decades behavioral scientists have discovered how non-conscious processes affect nearly all aspects of choice and is often less rational than you might think. In this session, award-winning author, Matthew Wilcox, will show you how these instincts and mental shortcuts affect the choices you need customers and prospects to make. You will walk away with questions answered and new ideas for influencing the decisions of your target audiences.

Speaker: Matthew Wilcox | Author of "The Business of Choice

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