NAA's Digital Marketing Summit

February 20-21, 2023 


Marketing an auction well takes skill and determination. Marketing your auction business well takes strategy and intention. While there are many ways to market well, this year’s Spring Summit provides two days of the best education— in-person only this year—in digitally marketing auctions, auction businesses, and auction services. Join your fellow marketers—from inside and outside the auction profession—to learn about tools, tips, and tricks to enhance your online presence and digital engagement while increasing your bottom line. You won't want to miss this summit!

Who should invest in attending the Digital Marketing Summit?

  • Anyone who leads or does the marketing for an auction business, whether the business owner who does it all or the staff who focus primarily on marketing



Click here to download the PDF registration form.   

Schedule of Events

Subject to change. Access the Summit Resource Center for online resources (must be signed in and registered to access).

Mon., Feb. 20  
8:00 a.m. Coffee & Conversation
8:30 a.m. Welcome | Creating a Content Marketing Strategy That Works
Speaker: Chandler Lyles
  10:00 a.m. Break
  10:15 a.m. Develop a SEO-Friendly Content Strategy
Speaker: Lexi Grafe
  11:15 a.m. Break
  11:30 a.m. Increasing Online Engagement through Professional Online Checkout Experience
Speaker: Dan Pennington | Auction Technology Group (ATG)
  11:45 a.m. Google Universal Analytics: It's All Over July 1 (Part 1) - GA4 Workshop Intro
Speaker: John Schultz, AMM
12:00 p.m. Working Lunch (meal provided)
1:00 p.m. Google Universal Analytics: It's All Over July 1 (Part 2) - GA4 Workshop
Speaker: John Schultz, AMM
  3:00 p.m. Break
  3:15 p.m. Facebook to TikTok: Effective Social Media Marketing With Limited Resources
Speaker: Chandler Lyles
  4:15 p.m. Break
  4:30 p.m. Wrap-Up with Q&A Discussion
Moderator: Sara Rose Bytnar, CAI, AARE, AMM, BAS
Panelists: Chandler Lyles ; Lexi GrafeJohn Schultz, AMM
  5:00 p.m. Break
5:15 p.m. Reception
Tues., Feb. 21
8:00 a.m. Coffee & Conversation
8:30 a.m. Welcome | Unleashing the Power of Language: The AI-Powered Revolution
Speaker: Brooke Gillespie, AMM ; John Schultz, AMM
  9:30 a.m. Building Trust and Brand Recognition in a New Market
Speaker: Alex Bourland
  10:00 a.m. Break
  10:15 a.m. Right People, Right Seats: The Art and Science of Building Successful Teams
Speaker: Tiny Irwin
  11:00 a.m. Text Marketing: A Highly Effective Way to Increase Bidder Registrations for Your Auctions
Speaker: Chris Rasmus, CAI, AMM
  11:35 a.m. How to Market Difficult Assets when Social Media Isn't Always the Answer
Moderators: Sara Rose Bytnar, CAI, AARE, AMM, BAS ; Ethan Vick, AMM
12:15 p.m. Lunch (meal provided)
1:15 p.m. Style Guide and Brand Workshop | Closing
Speakers: Hope Buckner; Jeff Bush
Moderator: Sara Rose Bytnar, CAI, AARE, AMM, BAS
3:30 p.m. Adjourn

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Digital Marketing Summit Task Force

Billie Jo Schultz, CAI, AMM – Chair
Anne Nouri, CAI, AARE, BAS, GPPA - Vice Chair
Kyle Geurkink, AMM
Brooke Gillespie, AMM
Andrew Imholte, AMM, BAS
Ethan Vick, AMM