NAA's Digital Marketing Summit

February 20-21, 2023

THIS EVENT IS SOLD OUT

Marketing an auction well takes skill and determination. Marketing your auction business well takes strategy and intention. While there are many ways to market well, this year’s Spring Summit provides two days of the best education— in-person only this year—in digitally marketing auctions, auction businesses, and auction services. Join your fellow marketers—from inside and outside the auction profession—to learn about tools, tips, and tricks to enhance your online presence and digital engagement while increasing your bottom line. You won't want to miss this summit!

Who should invest in attending the Digital Marketing Summit?

Anyone who leads or does the marketing for an auction business, whether the business owner who does it all or the staff who focus primarily on marketing

IN-PERSON-ONLY EVENT
THIS EVENT IS SOLD OUT

Click here to download the PDF registration form.

Schedule of Events

Subject to change. Access the Summit Resource Center for online resources (must be signed in and registered to access).

Mon., Feb. 20
	8:00 a.m.	Coffee & Conversation
	8:30 a.m.	Welcome \| Creating a Content Marketing Strategy That Works Speaker: Chandler Lyles
	10:00 a.m.	Break
	10:15 a.m.	Develop a SEO-Friendly Content Strategy Speaker: Lexi Grafe
	11:15 a.m.	Break
	11:30 a.m.	Increasing Online Engagement through Professional Online Checkout Experience Speaker: Dan Pennington \| Auction Technology Group (ATG)
	11:45 a.m.	Google Universal Analytics: It's All Over July 1 (Part 1) - GA4 Workshop Intro Speaker: John Schultz, AMM
	12:00 p.m.	Working Lunch (meal provided)
	1:00 p.m.	Google Universal Analytics: It's All Over July 1 (Part 2) - GA4 Workshop Speaker: John Schultz, AMM
	3:00 p.m.	Break
	3:15 p.m.	Facebook to TikTok: Effective Social Media Marketing With Limited Resources Speaker: Chandler Lyles
	4:15 p.m.	Break
	4:30 p.m.	Wrap-Up with Q&A Discussion Moderator: Sara Rose Bytnar, CAI, AARE, AMM, BAS Panelists: Chandler Lyles ; Lexi Grafe ; John Schultz, AMM
	5:00 p.m.	Break
	5:15 p.m.	Reception
Tues., Feb. 21
	8:00 a.m.	Coffee & Conversation
	8:30 a.m.	Welcome \| Unleashing the Power of Language: The AI-Powered Revolution Speaker: Brooke Gillespie, AMM ; John Schultz, AMM
	9:30 a.m.	Building Trust and Brand Recognition in a New Market Speaker: Alex Bourland
	10:00 a.m.	Break
	10:15 a.m.	Right People, Right Seats: The Art and Science of Building Successful Teams Speaker: Tiny Irwin
	11:00 a.m.	Text Marketing: A Highly Effective Way to Increase Bidder Registrations for Your Auctions Speaker: Chris Rasmus, CAI, AMM
	11:35 a.m.	How to Market Difficult Assets when Social Media Isn't Always the Answer Moderators: Sara Rose Bytnar, CAI, AARE, AMM, BAS ; Ethan Vick, AMM
	12:15 p.m.	Lunch (meal provided)
	1:15 p.m.	Style Guide and Brand Workshop \| Closing Speakers: Hope Buckner; Jeff Bush Moderator: Sara Rose Bytnar, CAI, AARE, AMM, BAS
	3:30 p.m.	Adjourn

No content found

Digital Marketing Summit Task Force

Billie Jo Schultz, CAI, AMM – Chair
Anne Nouri, CAI, AARE, BAS, GPPA - Vice Chair
Kyle Geurkink, AMM
Brooke Gillespie, AMM
Andrew Imholte, AMM, BAS
Ethan Vick, AMM