NAA's Digital Marketing Summit

February 20-21, 2023 

Marketing an auction well takes skill and determination. Marketing your auction business well takes strategy and intention. While there are many ways to market well, this year’s Spring Summit provides two days of the best education— in-person only this year—in digitally marketing auctions, auction businesses, and auction services. Join your fellow marketers—from inside and outside the auction profession—to learn about tools, tips, and tricks to enhance your online presence and digital engagement while increasing your bottom line. You won't want to miss this summit!

Who should invest in attending the Digital Marketing Summit?

  • Anyone who leads or does the marketing for an auction business, whether the business owner who does it all or the staff who focus primarily on marketing

Schedule of Events

Subject to change. Check back for updated information. 

Mon., Feb. 20 Central Time Location
8:00 a.m. Coffee & Conversation
8:30 a.m. Welcome & Session: Content Marketing
Speaker: TBA
  10:00 a.m. Break  
  10:15 a.m. Search Engine Optimization (SEO)
Speaker: TBA
  11:15 a.m. Break  
  11:30 a.m. Google Analytics 4 (GA4) Workshop Set-Up
Speaker: TBA
11:45 a.m. Working Lunch (meal provided)
1:00 p.m. GA4 Workshop
Speaker: TBA
  3:00 p.m. Break  
  3:15 p.m. Organic Social Media Management
Speaker: TBA
  4:15 p.m. Break  
  4:30 p.m. Wrap-Up with Q&A Discussion
Moderator: TBA
5:15 p.m. Reception  
Tues., Feb. 21 Central Time
8:00 a.m. Coffee & Conversation
8:30 a.m. Welcome & Session: The Future of Marketing
Speaker: TBA
  9:30 a.m. Emerging Markets
Speaker: TBA
  10:00 a.m. Break  
  10:15 a.m. Marketing Difficult Assets
Speaker: TBA
  11:00 a.m. Automation
Speaker: TBA
  11:35 a.m. Non-Traditional Marketing
Speaker: TBA
12:15 p.m. Lunch (meal provided)  
1:15 p.m. Style Guide and Brand Workshop
Speakers: TBA
3:15 p.m. Closing Comments & Adjourn  

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Digital Marketing Summit Task Force

Billie Jo Schultz, CAI, AMM – Chair
Anne Nouri, CAI, AARE, BAS, GPPA - Vice Chair
Kyle Geurkink, AMM
Brooke Gillespie, AMM
Andrew Imholte, AMM, BAS
Ethan Vick, AMM