Auction Marketing Management (AMM) Next

Must have a current AMM Designation or have previously attended the AMM class to attend. AMM designation holders receive a discounted registration fee and all others pay full price.

You are already using “Auction Marketing Management” (AMM) techniques to advance your auction business. Now it’s time to dig deeper into advanced marketing management and digital prospecting. This course will show you how to implement new advanced techniques and use advanced digital tools to take your auction marketing to the next level through analytics, remarketing and search engine optimization (SEO). You will learn how to be more effective in creating successful campaigns and custom audiences, improving content and SEO and increasing traffic and conversions. You’ll master data analysis, tracking and metrics to prove your marketing effectiveness to clients, customers and employers.

Upon completing this course, you will be able to:

  1. Enhance marketing campaigns for brand awareness and long-term strategy
  2. Create effective prospecting campaigns to reach sellers
  3. Measure marketing campaign success through conversion tracking and data metrics
  4. Implement advanced and automated media techniques, ad strategies and system efficiencies
  5. Identify and develop new auction market opportunities
  6. Improve content and metadata to increase search engine optimization (SEO) and organic traffic

Who should invest in attending this course?

Professionals who have previously attended AMM or are current AMM designation holders who want to implement cutting-edge, advanced marketing insights and best practices



AMM Next will be held at Designation Academy at Planet Hollywood in Las Vegas December 7-8, 2023
Click here for Hotel & Travel Information.

By Nov. 6, 2023:
$335 AMM designees / $660 M/NM

After Nov. 6, 2023
$435 AMM designees / $760 M/NM

Apply for scholarships

Cancellations must be made at least 30 days prior to the course to receive a refund, minus a $50 cancellation fee.
Cancellations made less than 30 days prior will be entitled to a 50% refund of registration fees.

John Schultz, AMM
John actively works in the auction industry, and loves the traditional auction method of marketing, but also recognizes the importance of adding technology to market auctions, and bring a worldwide audience to the auction ring. John is currently the Chief Marketing and Technology Officer for Grafe Auction, a Minnesota based commercial and industrial auction company.

John is a proud member of the National Auctioneers Association and the Minnesota State Auctioneers Association, and is active within both organizations including one of the lead instructors of the Auction Marketing Management designation for the NAA. Previous service to the NAA includes vice-chair of the Council on Future Practices, member of the Vision 2015 Task Force, member of the Technology Committee, member of the Futures Panel, member of the Audit Committee, a charter webinar instructor, charter NAA Ambassador to Minnesota, and multi-state and national conference seminar presenter.

John served as the Minnesota State Auctioneers Association 60th President in 2009. He was awarded the 2009 Golden Gavel Award for outstanding service to the auction industry. John has served on numerous committees throughout the years and currently serves as co-Conference and Show Coordinator, member of the Education Committee, chair of the Governance Oversight Committee, and member of the NAA-Minnesota Conference and Show Committee. He was also the Charter President of the Minnesota State Auctioneers Foundation.
Billie Jo Schultz, CAI, AMM
Billie Jo Schultz founded the full service marketing agency, Auction Marketing Partners, to assist auctioneers in effectively marketing their auctions through custom marketing plans. Billie Jo is a proud member of the National Auctioneers Association and has over 13 years’ experience. She has obtained the Certified Auctioneers Institute (CAI) and Auction Marketing Management (AMM) designations as well as the Google AdWords certification.

Sara Rose Bytnar, CAI, AARE, AMM, BAS
Sara is a third-generation real estate and fundraising auctioneer, and she is proud to represent the National Auctioneers Association as the 2017 International Auctioneer Champion, Women’s Division. She has grown up with four female auctioneers in her family to guide, mentor, and challenge her to excel in every aspect of the auction profession. By being named the CAI Rose Award recipient in 2012 and competing at the state and national level, Sara has developed her own voice for which she is honored to represent an industry and association that stands for the highest level of professionalism.