NAA’s Business Productivity Coaching Program

With Coach Burt from Monster Producer Coaching
NAA has partnered with Coach Micheal Burt to bring you a six-month business productivity coaching program April-September 2021 to help you grow your business and go from where you’re at to where you should be! Enroll yourself and lead the charge for your business. Or enroll yourself AND your team to accelerate your business growth. Get everyone on the same system to increase new money and improve your process and delivery!

See what Jay Cash, BAS, CES, has to say about his experience with Coach Burt!

 Registration is closed for this event.

What you get:

Monthly virtual sessions with Coach Burt

First Wednesdays (Apr. 7, May 5, Jun. 2, Jul. 7, Aug. 4, Sep. 1) from 10:00 am to 11:00 am, CENTRAL time.

Live virtual session where Coach Burt unpacks a monthly topic for you to apply to your work and business to see significant gains 
  1. Activating and re-activating PREY DRIVE
    • The instinctual ability to see something with the eyes and have the persistence and intensity to pursue it. This is vital to growth, daily motivation, and the ability to see leads through to their conclusion.
  2. The world class Explanation of Services
    • A six-step process used to explain your value in a compelling way that gives confidence and clarity to the process. This is vital to auction professionals to separate yourselves from the crowd.
  3. Implementing the Legacy Selling System
    • How to attack every day with an intensity and focus around the highest value of your time to generate new business with a specific time system and prospecting system.
  4. Creating the Million Dollar Follow Up
    • How to build a seven touch system to bring leads and new business to a close.
  5. Acres of Diamonds
    • How to extract referrals and new business from your current networks and clients with a special strategy called “The Top 25.”
  6. Becoming a Person of Interest
    • How to become the “go to” auctioneer in your area through specific marketing and branding strategies.

Monthly sessions will be recorded and available for on-demand viewing within a week of the live session. You will have on-demand access to the recordings for 90 days following the completion of the 6-month program.

Monthly "mastermind" roundtable discussions

Third Wednesdays (Apr. 21, May 19, Jun. 16, Jul. 21, Aug. 18, Sep. 15) from 10:00 am to 11:30 am, CENTRAL time.

Live virtual “mastermind” roundtable with your fellow program participants to brainstorm and discuss how to implement Coach Burt’s methods in your auction business. 

Weekly accountability sessions with Coach Burt

Mondays from 4:30 pm to 5:15 pm, CENTRAL time

Accountability webinar with Coach Burt and other Monster Producers to kick start your week 

Monster Growth Bootcamp with Coach Burt

Dates to be Announced

A one-day or two-day, live experience, in-person at Coach Burt’s lodge in Christiana, Tennessee (or virtually) to go deeper in the content during ONE of these three boot camp options:   
  • Monster Growth System Bootcamp
    • How to build a compelling story to share in ANY sales situation and a framework to use across your entire sales force, whether you are selling in person or over the phone
    • How to build a SEVEN TOUCH follow up to bring prospects in your pipeline to a close
    • How to generate leads through a proven SELLING SYSTEM called “Legacy Selling.” This shows you how to mental map a week, attack a day, and track the sales results of each sales person
    • How to build a REFERRAL ENGINE that creates referrals from your referrals
  • Flip the Switch Bootcamp
    • Learn the DYNAMICS needed to play at a HIGHER FREQUENCY
    • Learn the MINDSET of TOP performers
    • Learn the STRATEGIES Coach Burt is teaching his $100 million producers
    • Learn how you can “activate and re-activate” your PREY DRIVE daily
  • Person of Interest Bootcamp
    • Create BUZZ and ENERGY toward your BRAND
    • Find your “FREE PRIZE” that separates you from others in your market
    • Position you as the GO TO PLAYER in your space
    • Drive your PERSONAL "Person of Interest SCORE" and your “ORGANIZATION of INTEREST” score

Registration information

Register yourself (and your team*) starting March 15 and grow your business productivity and profit! Registrations must be received by 4:00 pm, Central time, on Tuesday, April 6, 2021. Registration for this event is now closed.

Single NAA Member $750 
 NAA Member plus ONE team* member $500/person
 NAA Member plus TWO (or more) team* members $450/person 
 Returning Participant - Audit**  $450/auditor

*Team Pricing is only available for staff from the same company and employed by a single office where an NAA member is employed and registered for the program. To register team members for the program with Team Pricing, you must call 913-541-8084 to provide registrant information and payment or complete the Team Registration Form  and send to

** Audit registration is only available to those who registered for the Coaching Program in 2021.

Cancellation policy: Cancellations must be made in writing at least 2 weeks prior to the program to receive a refund. The $50 cancellation fee has been waived for this event. Cancellations made less than 2 weeks prior will be entitled to a 50% refund of registration fees.

About Coach Micheal Burt

“Everybody needs a good coach in life.” Those that have great coaches out perform those that don’t 3-4X and out earn those that don’t 3-4X.

Burt is both INTENSE and POSITIVE and many like his authentic nature and pure coaching skills of packaging and delivering content in ways that get people to take action and get results.

Coach Micheal Burt is considered “America’s Coach,” a unique blend of a former championship basketball coach combined with a deep methodology of inner-engineering people to produce at a higher level in the business world. Coach Burt found his unique voice early in life at the age of 15 by starting his basketball coaching career with a junior pro basketball team.


Business Productivity Coaching Roster

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Wade Clark Baer, CAI, AMMBaer Auctioneers Realty, LLCRogersOH BAER, WADE
William Baker, AMMBaker Auctions & Real Estate, LLC.PerryvilleKY BAKER, WILLIAM
Justin BytnarBeth Rose Real Estate and Auctions, LLCMaumeeOHUnited StatesBYTNAR, JUSTIN
Mike Carey, CAITranzon Auction PropertiesSacoME CAREY, MIKE
James R. Cash, II, BAS, CESJames R. Cash Auctions & Real EstateMurfreesboroTN CASH, JAMES
Michelle ColeBeth Rose Real Estate and Auctions, LLCMaumeeOHUnited StatesCOLE, MICHELLE
Jason Ray Deel, CAI, GPPAJD's Realty & AuctionClintonTN DEEL, JASON
Nichole DeskoMeares Property AdvisorsPelzerSC DESKO, NICHOLE
Patrick Desmond, BASDesmond's Dynamic AuctionsRosevilleCA DESMOND, PATRICK
Shareif K. Eisa WinstedMNUnited StatesEISA, SHAREIF
Cindy FisherRedfield Group AuctionsRainbow CityAL FISHER, CINDY
Justin Fisher, ATS, CES, GPPARedfield Group AuctionsRainbow CityAL FISHER, JUSTIN
Mike Fisher, CAI, AARE, ATS, BASRedfield Group AuctionsRainbow CityAL FISHER, MIKE
Jimmy FitzpatrickWeeks Auction GroupMoultrieGAUnited StatesFITZPATRICK, JIMMY
Michael R. Fortna, CAI, AARE, AMMFortna Auctioneers & Marketing GroupAnnvillePA FORTNA, MICHAEL
Nathaniel FrederickSold Sold Sold AuctionsGuntersvilleAL FREDERICK, NATHANIEL
John C. Froelich, CAI, AAREJF Marketing Ltd/Accelerated Auction StrategiesClevelandOHUnited StatesFROELICH, JOHN
Ben Duane GrafeGrafe Auction Co.RochesterMN GRAFE, BEN
Russell HilkFram FramNew HopeMN HILK, RUSSELL
Matthew Hostetter, CAI, CAS, CESHostetter AuctioneersBeaver FallsPA HOSTETTER, MATTHEW