Virtual Designation Academy 2020

Designation Academy is going virtual this year!  The NAA is continuing to provide its members with a diverse range of professional designation courses and other education programs specifically built to help auction professionals specialize while expanding their professional knowledge. Click on a designation/class below to  learn more and find out when it's being offered!

Sessions offered:
Auction Marketing Management (AMM) UPDATED!

Making your marketing more effective and relevant is key to advancing your auction business - from exposure to profits. This course is designed to take your business to a marketing level beyond a simple website to implementing effective targeted marketing strategies using various channels. You will learn how to improve marketing campaigns, digital ads, audience targeting, brand identity, and search engine optimization (SEO) as well as manage your reputation, conduct data based market campaigns, digital ads, audience targeting, brand identity, and search engine optimization (SEO) as well as manage your reputation, conduct data-based market research and effectively utilize digital tools. To attain the AMM designation, all requirements must be met within two years of taking the class. Learn more

AMM is currently sold out. Please email education@auctioneers.org to request to be added to the waitlist.

DATE/TIME: Oct. 29, Nov. 3, 5, 10, 12, 17, 19 | 1-4 p.m. CT
INSTRUCTORS: Sara Rose Bytnar, CAI, AARE, AMM, BAS and John Schultz, AMM

PRICING
NAA Member $520
Nonmember $825
Audit (Registration open Oct. 22; Dependent on space available) $75 for course

On demand access – available only to class participants through January, 2021

View Virtual AMM FAQs

AMM Next (NEW!)

You are already using "Auction Marketing Management" (AMM) techniques to advance your auction business, now it's time to dig deeper into advanced marketing management and digital prospecting. This course will show you how to implement new advanced techniques and use advanced digital tools to take your auction marketing to the next level through analytics, remarketing and SEO. You will learn how to be more effective in creating successful campaigns and custom audiences, improving content and SEO and increasing traffic and conversions.

Pre-requisite – must have current AMM designation.

DATE/TIME: Dec. 7-10 | 1-4 p.m. CT
INSTRUCTOR: Billie Jo Schultz, CAI, AMM and John Schultz, AMM

PRICING
NAA Member $310
Nonmember $635

On demand access – available only to class participants through January 2021

View Virtual AMM Next FAQs

Certified Estate Specialist (CES)

The CES designation is designed to prepare designees to run a successful Estate Specialist business. Attendees learn marketing, intensive people skills (as they often deal with families in crisis), advanced networking skills, and auction methods. One of the standout elements of this designation is its attention to nonauction methods of liquidating personal property. The designation discusses tag sales, donations and other ways of selling/liquidating, whether on your own or through a network of other professionals. Learn more

DATE/TIME: Dec. 6 - Dec. 11 | 4-8 p.m. CT
INSTRUCTORS: Mike Fisher, CAI, AARE, ATS, BAS, CES, GPPA and David Whitley, CAI, CES

PRICING
NAA Member $570
Nonmember $895
Audit (Registration opens Nov. 29; Dependent on space available) No charge

On demand access – available to class participants through January 2021

View Virtual CES FAQs

Benefit Auction Specialist (BAS)

A professional designation awarded by the NAA Education Institute designed to teach professional auctioneers the planning techniques that create successful benefit auctions. BAS auctioneers learn marketing skills and create a business strategy to build their clientele and profits. In order to be designated with the BAS, auctioneer-scholars are required to complete 21 classroom hours, a detailed written auction summary report, proof of at least six benefit auctions and 24 hours of continuing education every three years. Learn more

DATE/TIME: Dec. 6-8 | 9 a.m. - 6 p.m. CT (with 1 hour lunch break)
INSTRUCTORS: Scott Robertson, CAI, BAS and Lance Walker, CAI, BAS, CES

PRICING
NAA Member $570
Nonmember $895
Audit (Registration opens Nov. 29; Dependent on space available) No charge

On demand access – available only to class participants through January 2021

View Virtual BAS FAQs

Accredited Auctioneer Real Estate (AARE)

The professional designation awarded by the NAA Education Institute to qualified real estate auctioneers who meet the educational and experiential requirements of the Institute and who adhere to a strict code of ethics and standards of practice. In order to be designated with the AARE, auctioneer-scholars are required to complete 24 class hours, a detailed written auction summary report, proof of at least 10 real estate auctions, and 24 hours of continuing education every three years. Learn more

DATE/TIME: Dec. 14-16 | 9 a.m. - 6 p.m. CT (with 1 hour lunch break)
INSTRUCTORS: Mike Brandly, CAI, AARE, CAS and Braden McCurdy, CAI, AARE, AMM

PRICING
NAA Member $570
Nonmember $895
Audit (Registration opens Nov. 7; Dependent on space available) No charge

On demand access – available for class participants through January 2021

View Virtual AARE FAQs

Internet Auction Methods

You may know how to put auctions online, but do you know how to conduct an internet-only auction well? This class will help you create effective online-only auctions that use the power of the internet to maximize bidders and revenue.

DATE/TIME: Dec. 16 | 1-5 p.m. CT & Dec. 17 | 9 a.m. - 1 p.m. CT
INSTRUCTORS: Aaron Traffas, CAI, ATS, CES

 

PRICING
NAA Member $290
Nonmember $615

On demand access – available for class participants through January 2021
Train the Trainer

While this course is required for NAA designation class instructors, the value goes well beyond teaching for NAA. This course will help you communicate more effectively, teach at auction schools around the country, and become a better presenter to groups and to clients – skills every professional should have!

DATE/TIME: Oct. 19-20 | 11 a.m. - 3:30 p.m. CT
INSTRUCTOR: TiWanna Kenney, BAS

 

PRICING
NAA Member $100
Nonmember $425

On demand access – available for class participants through January 2021