Why choose an Auction Marketing Management (AMM) professional or Auction Technology Specialist (ATS)?

These professionals have completed extensive training in Auction Marketing Management (AMM) and know how best to market your personal and/or real property using both technology- and print-based methods. The Auction Technology Specialist (ATS), this designation's former title, has this same marketing expertise with a specialty in online auctions.

AMM differentiates auction professionals from individuals who sell items themselves. AMM professionals target an audience for each asset and uses the most effective media to reach your best buyer. AMM professionals know data and can provide you statistical reports that show how their marketing efforts impacted your sale for increased profitability.


Look for these credentials when you hire your auction professional

Click these digital badges to see an example of what verified and authenticated proof of expertise looks like for an AMM or ATS Auction Professional. 


Here’s what others have to say about AMM and ATS Auction Professionals

It is apparent to me why the integrity, experience and professionalism delineates [the auction professional’s business] and places them above the competition. They are prepared to handle the rigors that come with the marketing and auction of assets whether it is sentimental heirlooms or the downsizing of business property.

- Testimonial from Nicholls Auction Marketing Group

As promised, a few days later a formal – and extremely professional – ‘Auction Marketing Proposal’ found its way into our email inboxes. Unlike proposals we received from other auction companies, [the auction professional’s] went through the entire process; from initial contact to a personalized marketing plan detailing what he would do to help us obtain the maximum for our property, his proposal left no questions unanswered.

- Testimonial from Carolina Auction & Realty

My partners and I thank you for the excellent job you did marketing our property… When traditional marketing methods did not seem to be working, you recommended auctioning the building, which turned out to be just the right strategy. By this method, the building sold quickly and within our range of acceptable offers, saving us additional expensive carrying charges. Your handling of the auction itself was professional and skillful and made the sale as painless as possible.”

- Testimonial from The Swicegood Group

Why you should hire an NAA Auction Professional

Visit the National Auctioneers Association website