Beyond the Bid: Using Brand Storytelling to Elevate Your Business

Guest Speaker: Hope Buckner

In today's competitive market, auction pros must do more than showcase the work—you need to build trust through authentic brand storytelling. This session will show you how to take steps to build trust with your audiences through brand storytelling. Learn how to craft compelling brand content that resonates, leverage your existing platforms to drive business growth, and avoid the pitfalls of jargon and legacy messaging. Elevate your auction business by making your story work for you!

Upon completing this session, you will be able to:

1. Identify key elements of brand storytelling that build trust and authenticity with clients
2. Develop elements of a brand awareness strategy that leverages existing platforms to drive business growth
3. Identify common pitfalls (use of jargon, outdated messaging, over-reliance of trends) and work toward creating more relatable content that resonates with your audience and converts to business goals
4. Position yourselves as trusted guides for your clients, enhancing long-term relationships and business success