Mastering Google 2024: The Future of Ads, Analytics, and AI - Part 2

Speaker: John Schultz, AMM

In an ever-changing digital landscape, staying ahead is not an option—it's a necessity. "Mastering Google 2024: The Future of Ads, Analytics, and AI" provides actionable insights into Google's newest ad types, analytics tools, and machine learning technologies. Attendees will leave equipped to optimize ad performance, measure results more effectively, and leverage AI for competitive advantage. Don't miss this opportunity to future-proof your digital advertising strategies and get a leg up on the competition. 

Upon completing this session, participants will be able to
     1. identify the key areas where AI can optimize efficiency and add value in the auction industry
     2. articulate the strategic advantages of integrating AI technologies into their auction practices
     3. identify a set of actionable steps for beginning or improving their own AI implementation strategy
     4. formulate informed questions about AI's role in their operations, enabling them to make data-driven decisions moving forward

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