KEYNOTE: 9 Ways to Generate More Response Using Behavioral Science

Guest Speaker: Nancy Harhut

Want some new ways to increase engagement and response to your emails, ads, etc.? Discover 9 of the best—from the emerging discipline of behavioral science, the study of why people do what they do, and the subtle prompts that make them do what you want.

Stop trying to argue people into action. Instead, trigger the hardwired, reflexive behaviors that will have more of them opening, reading, clicking, and converting.

In this dynamic keynote presentation, you’ll discover the surprising decision-making shortcuts all humans have, and how you can use them to make sure your messages get results. Find out which words, phrases, and frames tap into the mental shortcuts that drive decisions, when and where to use them, and the best ways to produce instant results.

You will:

• Discover 9 proven, powerful tactics that automatically increase engagement and response, including one that drove a 13% increase in purchase intent and another that quadruples buying decisions
• Gain easy ways to use these tactics to produce instant results—no extra investments or tech needed
• Understand the hardwired, decision-making shortcuts your customers and prospects rely on, and the most effective ways to use them to your competitive advantage