Mastering GA4: Customized Dashboards for Auction Success

Speaker: John Schultz, AMM

Unlock the power of Google Analytics 4 (GA4) to drive your auction business forward. In this hands-on session, you'll learn how to create customized dashboards that deliver actionable insights specific to the auction industry. Discover how to track key performance indicators, analyze bidder behavior, and optimize your digital marketing efforts. You'll leave with practical skills to transform raw data into strategic decisions, helping you increase online engagement, improve conversion rates, and maximize auction results. Whether you're new to GA4 or looking to enhance your analytics game, this session will equip you with the tools to stay ahead in the competitive world of online auctions.

Upon completing this session, you will be able to:

1. Set up and configure GA4 dashboards tailored specifically to track key performance indicators for auction businesses, such as bidder engagement, lot views, and conversion rates
2. Interpret GA4 data to analyze bidder behavior patterns, including identifying high-value audience segments and understanding the customer journey from initial site visit to successful bid placement
3. Create and customize reports in GA4 that provide actionable insights for optimizing digital marketing strategies, including identifying the most effective channels for attracting quality bidders and improving ROI on marketing spend
4. Implement advanced GA4 features such as event tracking and audience segmentation to measure and improve critical auction metrics like time-to-first-bid, average bid values, and repeat bidder rates