Digital Marketing Summit 2024

 

February 19-20, 2024
Marketing an auction well takes skill and determination. Marketing your auction business well takes strategy and intention. While there are many ways to market well, this year’s Spring Summit provides two days of the best, in-person education in digitally marketing auctions, auction businesses, and auction services. Join your fellow marketers—from inside and outside the auction profession—to learn about tools, tips, and tricks to enhance your online presence and digital engagement while increasing your bottom line. You won't want to miss this summit!

Who should invest in attending the Digital Marketing Summit?

  • The Digital Marketing Summit is designed for auction industry professionals who are responsible for planning and executing digital marketing strategies.
  • Ideal attendees will have a solid foundational knowledge of current digital marketing best practices and are looking to take their skills to the next level.
  • The summit content is geared towards intermediate to advanced digital marketers who are ready to learn actionable strategies to improve their online presence, analyze digital marketing data, and stay on top of the latest trends and technologies.

IN-PERSON-ONLY EVENT
 

Download the PDF registration form.


Schedule of Events

Subject to change. Check back for updated program and speaker information. Access the Summit Resource Center for online resources (available about a week before summit, must be signed in and registered to access).

Mon., Feb. 19  
8:00 a.m. Coffee & Conversation
8:30 a.m. Welcome | The Psychology of Marketing
Speaker: Lauren Shippy
9:45 a.m. Break
10:00 a.m. Smarter Digital Marketing for Businesses Great and Small
Speaker: Nick Westergaard
11:30 a.m. Break
11:45 a.m. Lunch-N-Learn Session
Sponsor Speaker: Nathan Staub, InnovA
12:15 p.m. Lunch (Meal Provided)
1:15 p.m. 5 SEO Techniques to Get on the First Page of Google
Speaker: Ambra Walker
2:15 p.m. Break
2:30 p.m. Mastering Google 2024: The Future of Ads, Analytics, and AI - Part 1
Speaker: John Schultz, AMM
3:30 p.m. Break
3:45 p.m. Mastering Google 2024: The Future of Ads, Analytics, and AI - Part 2 | Closing
Speaker: John Schultz, AMM
5:00 p.m. Reception
Tues., Feb. 20  
8:00 a.m. Coffee & Conversation
8:25 a.m. Welcome | How to Build a Content Brand Now
Speaker: Nick Westergaard
9:30 a.m. Break
9:45 a.m. If Content Is King, AI is Queen: Uplift Your Marketing by Leveraging AI
Speaker: Holly Meyer Lucas
10:45 a.m. Break
11:00 a.m. Revolutionizing the Auction Industry: An AI Efficiency and Strategy Panel
Moderator: John Schultz, AMM   
Panelists: Charissa Bires, MBA ; Brooke Gillespie, AMM ; and Todd Keefover, AMM
12:00 p.m. Lunch (Meal Provided)
1:00 p.m. Developing Impactful Brand Videos
Speaker: Todd Keefover, AMM
1:45 p.m. Break
2:00 p.m. How to Reel and TikTok
Speaker: Daniela Schrittenlocher
3:00 p.m. Break
3:15 p.m. End-of-Summit Speaker Takeaway Discussion | Closing
Panelists: Daniela Schrittenlocher, Lauren Shippy, and Holly Meyer Lucas
4:00 p.m. Adjourn
 

Hotel

Albuquerque Marriott Pyramid North
5151 San Francisco Road NE
Albuquerque, New Mexico 87109
+1 505-821-3333

Book a room online or call reservations at 888-236-2427 by January 26, 2024.
Group name: NAA Marketing Summit 2024

Special Event Rate: $124 (plus taxes and fees) single/double occupancy, while inventory available
This special rate is available 3 days pre and post event, subject to availability. The special rate includes:

  • Complimentary high-speed wi-fi
  • Self-parking rate of $10 per day, per vehicle

First priority for hotel reservations will be given to those who register to attend. A valid credit card and an advanced deposit rate equal to one night's lodging rate (plus tax) is required for each hotel reservation.
The NAA does not contract extra rooms before or after the event dates. However, the group rate will be honored three days pre/post event based on availability. You will need to call the hotel for reservations outside of the NAA event dates.

Note: This information is subject to change at any time, without notice. Should you need further assistance, please contact the Albuquerque Marriott Pyramid North at 505-821-3333.

 

Airport

Albuquerque International Sunport (ABQ)
15 minutes from the hotel


Pricing & Registration

Register you (and your marketing team) today and up your digital marketing game! Get the best price and register before the early bird discount ends January 19!

  By January 19, 2024 After January 19, 2024
Member $625 $725
Non-member $975 $1075
Teams** $625 $725

Download the Teams Registration Form

**Team Pricing is only available for staff from the same company and employed by a single office where an NAA member is employed. To register NAA Non-Members for the summit with Team Pricing, you must call 913-541-8084 to provide registrant information and payment or email education@auctioneers.org for more information.

Cancellation policy: *Cancellations must be made in writing by January 19, 2024 to receive a full refund, minus a $50 cancellation fee. Cancellations made after January 19 will be entitled to a 50% refund of registration fees. No cancellations after 4 p.m. CT on February 5, 2024. Substitutions are encouraged.
 

Register


2024 Digital Marketing Summit FAQs

LOGISTICS/REGISTRATION

How do I register for the in-person summit?

To register you can click here. If you have any questions regarding registration or would like to take advantage of Teams Pricing please email us at education@auctioneers.org or call 913-541-8084.

If I register for the event and am unable to attend, can I get a refund? Will there be a cancellation fee? What is the deadline to cancel?
If you feel you need a refund, please contact education@auctioneers.org no later than January 19, 2024 to receive a full refund, minus a $50 cancellation fee. Cancellations made after January 19 will be entitled to a 50% refund of registration fees. No cancellations after 4 p.m. CT on February 5, 2024. Substitutions are encouraged.

Will I receive confirmation of my registration?
Yes. You should receive confirmation within three business days of registering

I am an NAA member, can I register a company employee at the member rate?
NAA members may register a non-member company employee from the same office location at the NAA member rate. You must complete a PDF form and send it to education@auctioneers.org to take advantage of this offer.

Are there scholarships available for attendees?
Eligible attendees may apply with the Foundation to receive a scholarship covering registration fees. Visit auctioneersfoundation.org for details and to apply.

How do I book a hotel reservation?
In-person attendees may book a hotel reservation online by January 26, 2024. The NAA discounted rate is $145 single/double occupancy (plus taxes and fees) until January 26, 2024, or when the inventory of rooms is sold out, whichever comes first, and is based on availability at the time of booking. A valid credit card and an advanced deposit rate equal to one night's lodging rate (plus tax) is required for each hotel reservation.


For additional details and assistance, call NAA at 913-541-8084 or email us at education@auctioneers.org.


Digital Marketing Summit Task Force

Ethan Vick, AMM - Chair
Brooke Gillespie, AMM - Vice Chair
Sara Rose Bytnar, CAI, AARE, AMM, BAS - EI Trustee
Charissa Bires, MBA
Dan Newman, AMM, BAS
Jean Roberts, AMM
Alli Sacket