Digital Marketing Summit

February 17-18, 2025
Little Rock, Arkansas

This year’s Digital Marketing Summit is designed for auction industry professionals in charge of planning and executing digital marketing strategies that go beyond digital marketing 101. The summit will offer actionable strategies to enhance online presence, analyze digital marketing data, and engage with the latest trends and technologies – from voices inside and outside the auction industry. Join us to gain knowledge and skills that can be directly applied to grow your business.

Who should invest in attending?

  • Owners and principals of auction businesses with intermediate to advanced digital marketing knowledge.
  • Professionals with prior experience in search engine optimization, social media marketing, analytics, and website optimization is recommended.
  • Holding the AMM designation is encouraged but not required.
 

Interested in learning more?

  • Join the Community Conversation TBA

Click each button below to learn more.
Schedule of Events

Schedule of Events

Subject to change. Check back for updated information. All sessions take place IN PERSON ONLY. Access the Summit Resource Center in The Auction Institute® for online resources (must be signed in and registered to access), available about one week prior to the summit.

Monday, February 17  
8:00 a.m. Coffee & Conversation
8:30 a.m. Welcome | The Psychology of Marketing
Speaker: TBA
9:45 a.m. Energy Break
10:00 a.m. Brand Awareness Content
Speaker: TBA
11:30 a.m. Lunch Break (meal provided)
1:00 p.m. Marketing to the Next Generation
Speaker: TBA
2:00 p.m. Energy Break
2:15 p.m. Email Marketing
Speaker: TBA
3:15 p.m. Transition Break
3:30 p.m. Google My Business | Closing
Speaker: TBA
4:45 p.m. Adjourn
5:00 p.m. Reception
Tuesday, February 18  
8:00 a.m. Coffee & Conversation
8:30 a.m. Welcome | Short Form Videos
Speaker: TBA
9:45 a.m. Energy Break
10:00 a.m. YouTube
Speaker: TBA
11:00 a.m. Lunch Break (meal provided)
12:30 p.m. GA4 Dashboard & Analysis
Speaker: TBA
2:00 p.m. Energy Break
2:15 p.m. Paid Ad Strategy | Closing
Speaker: Whitney Jensen 
3:30 p.m. Adjourn
Pricing & Registration

Pricing & Registration

Register you (and your marketing team) today and up your digital marketing game! Get the best price and register before the early bird discount ends January 17!
 

  By January 17 After January 17
NAA Member $670ea $770ea
Non-member $1020ea $1120ea
Teams** (per person) $670ea $770ea


**Team Pricing is only available for staff from the same company and employed by a single office where an NAA member is employed. To register NAA Non-Members for the summit with Team Pricing, you must call 913-541-8084 to provide registrant information and payment or complete the Team Registration Form and send to education@auctioneers.org.

Cancellation policy: Cancellations must be made in writing by 4 p.m. CT on January 17, 2025 to receive a full refund, minus a $50 cancellation fee. Cancellations made after January 17, 2025 will be entitled to a 50% refund of registration fees. No cancellations after 4 p.m. CT on February 3, 2025. Substitutions are encouraged.
 

Register

Hotel & Airport

Hotel

Little Rock Marriott
3 Statehouse Plaza
Little Rock, AR 72201

Click here to book a hotel room (link coming soon) or call by January 16, 2025 - subject to availability.
Group Name: NAA Digital Marketing Summit
Hotel Direct: 877-759-6290, NAA Digital Marketing Summit room block

Special Event Rates: $159 (plus taxes and fees), single/double occupancy - subject to availability. The special rate includes:

  • Group rate extended two (2) days pre and post event (subject to availability)
  • Complimentary high-speed internet in hotel public spaces and sleeping rooms

A valid credit card and one night's deposit is required for each hotel reservation. Cancellations must be received 24 hours prior to arrival or one night room and tax will be assessed.

The NAA did not contract extra rooms before or after the summit dates. However, should you desire to arrive early or stay later, you may check the hotel’s availability. It is typical for a hotel to sell available rooms outside the NAA inventory at higher rates.

Note: This information is subject to change at any time, without notice. Should you need further assistance, please contact Litle Rock Marriott 501-906-4000.

 

Airport

Bill and Hillary Clinton National Airport
15 minutes from the hotel (depending on traffic)
 

Digital Marketing Summit FAQs

2025 Digital Marketing Summit FAQs

LOGISTICS/REGISTRATION

How do I register for the in-person summit?

You can click here to register. If you have any questions regarding registration or would like to take advantage of Team Pricing please email us at education@auctioneers.org or call 913-541-8084

If I register for the event and am unable to attend, can I get a refund? Will there be a cancellation fee? What is the deadline to cancel?
If you feel you need a refund, please contact education@auctioneers.org no later than 4 p.m. CT on January 17, 2025 to receive a full refund minus a $50 cancellation fee. Cancellations made after January 17, 2025 will be entitled to a 50% refund of registration fees. Cancellations will not be available after 4 p.m. CT on February 3, 2025. Substitutions are encouraged.

Will I receive confirmation of my registration?
Yes. You should receive confirmation within three business days of registering.

I am an NAA member, can I register a company employee at the member rate?
NAA members may register a non-member company employee from the same office location at the NAA member rate. You must complete a PDF form and send it to education@auctioneers.org to take advantage of this offer.

Are there scholarships available for attendees?
Eligible attendees may apply with the Foundation to receive a scholarship covering registration fees. Visit auctioneersfoundation.org for details and to apply.

How do I book a hotel reservation?
Registrants may book a hotel reservation online. The NAA discounted rate is $159 (plus taxes & fees) and guaranteed until January 16, 2025, or when the inventory of rooms is sold out, whichever comes first, and is based on availability at the time of booking. A valid credit card and one night's deposit is required to book a reservation. Cancellations must be received 24 hours prior to arrival or one night room and tax will be assessed.

If you'd like to extend your stay beyond event dates, the group rate is available two (2) days pre and post event (subject to availability).


For additional details and assistance, call NAA at 913-541-8084 or email us at education@auctioneers.org.

Digital Marketing Summit Sponsors

2025 Sponsorship Opportunities coming soon!
 

 


IN-PERSON-ONLY-EVENT

Download the PDF registration form.

Apply for a scholarship.


Digital Marketing Summit Task Force

Billie Jo Schultz, CAI, AMM - Co-Chair, EI Trustee
Brooke Gillespie, AMM - Co-Chair

Charissa Bires, MBA
Trae Dudley, CAI
Jean Roberts, AMM

Alli Sacket