Leveraging Your Google Business Profile for Local SEO

Guest Speaker: Ambra Walker

Your Google Business Profile serves as your business’s online storefront and is often the first thing a customer sees when searching for your business, or your business category. Maintaining a Business Profile improves your visibility on Google, enhances your credibility through reviews, and allows you to manage your business information. The profile creates numerous engagement opportunities and gives you the opportunity to appear in Local Pack, Maps, and organic results. Don’t overlook the significance of this profile - it is a vital component of an effective local SEO strategy.

Upon completing this session, you will be able to:

1. Setup, verify and optimize your Google Business Profile for organic exposure on search engine results pages (SERPs) and Maps
2. Identify ways to generate, monitor, and nurture reviews for reputation management
3. Explain the importance of keeping your Business Profile active with ongoing content
4. Identify the three main factors Google uses to determine a business profile's local ranking