How to Build a Content Brand Now
Speaker: Nick Westergaard
During this insightful and engaging session, you’ll learn about the seven Brand Now dynamics—meaning, structure, story, content, community, clarity, and experience—and how you can use them to build a standout brand.
Upon completing this session, you will be able to:
1. Implement the seven digital dynamics of standout brand building.
2. Endow brands with a unique meaning, story, and structure. Standout brands stand for something.
3. Create marketing gravity through compelling content and an engaged community internally and externally.
4. Build a connected brand experience for customers both online and off.
Return to schedule