How to Build a Content Brand Now

Speaker: Nick Westergaard

During this insightful and engaging session, you’ll learn about the seven Brand Now dynamics—meaning, structure, story, content, community, clarity, and experience—and how you can use them to build a standout brand.

Upon completing this session, you will be able to:
     1. Implement the seven digital dynamics of standout brand building.
     2. Endow brands with a unique meaning, story, and structure. Standout brands stand for something.
     3. Create marketing gravity through compelling content and an engaged community internally and externally.
     4. Build a connected brand experience for customers both online and off.

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