Marketing to the Next Generation

Speaker: Holly Meyer Lucas

Are you struggling to engage Millennial and Gen-Z buyers and sellers, and attract the younger generation to your auctions? In this session, we’ll explore strategies to capture the attention of younger generations and get them participating in your auctions, from a variety of platforms. You’ll learn which platforms to prioritize and which to leave behind, along with actionable, in-depth tactics for live, online, and hybrid auctions. Walk away from this session with fresh ideas and some tools to effectively connect with the next generation and grow your auction business.

Upon completing this session, you will be able to:

1. Identify which social media and digital marketing platforms to focus on and optimize the best channels for targeting Millennial and Gen-Z buyers and sellers
2. Create engaging marketing campaigns that resonate with younger audiences, using platform-specific strategies and trends
3. Optimize online content and ads to capture attention quickly and increase participation rates from the next generation
4. Incorporate fresh ideas and strategies you may not have thought to use previously