• Target marketing: How to use social media to find sellers John Schultz teaches how to target sellers using social media.What if you had a way to clearly target a defined potential sellers group within a pool of 1.28 billion people? You do. By NAA Staff Cold calling used to be an uncomfortable, inefficient experience. “It’s hard,” said John Schultz, AMM, of Grafe Auction Company, in Spring Valley, Minnesota. “It converts poorly – make a hundred calls and ...
  • Estate auctions: Trust and patience Tim Keller says you have to build trust with many people in estate auction settings.An auction professional must have both when managing an estate auction. And, you need to build trust with more people than the client themselves. By NAA Staff As auction professionals, you work with many different types of people. Coming into contact with so many different kinds of people additionally opens the door to a wide range of ...
  • Beyond fundraising: Donor focused benefit auctions "Benefit auctions are the new catalyst for donor development," says Kathy Kingston, CAI, BAS.Get away from the “event-only” mindset and you increase your chances at raising donor retention rates. By NAA Staff What, actually, is a donor? What are the biggest challenges organizations face regarding donors? Knowing the answers to these and other questions, Kathy Kingston, CAI, BAS, Founder & Principal of Kingston Auction Company, has raised millions of dollars for ...
  • Benefit auctions: So, you want to change the world. Here’s how to get started Benefit auctions for non-benefit Auctioneers: How to get startedYou’d like to add benefit auctions to your client services but don’t know how or where to start? Here are some tips to get you going. By NAA Staff A great way to visualize the benefit auction landscape is to think of one of those beautiful, heavy snows where you can hear the big flakes falling to ...
  • Personal property: Valuing the Invaluable Condition. Age. Rarity. These are the basic criteria considered when appraising an item for sale. Finding the value of invaluable items is simple in theory and difficult in practice—it’s also what Megan Mahn Miller calls her bread and butter. The Minnesotan built her brand in the auction industry as a successful appraiser and licensed Auctioneer specializing ...
  • Real estate auction clients: Keep your fish in the boat Real estate auction clients: Keep your fish in the boatProviding real estate selling choices is only part of what goes into the real goal: keeping your clients satisfied. By NAA Staff All real estate sellers want the same thing, the same three things to be exact. Sellers want a fair price for their property; low or no terms; and they want to close the transaction at ...
  • Congrats, you finished auction school! Now what … ? Andy Imholte has valuable lessons for those fresh out of auction school or new to the industry.Fresh out of auction school or just new to the auction industry, podcast star Andy Imholte shares lessons he’s learned on starting something new and making it last. By NAA Staff Graphic designer by day. Auctioneer by night. The way Andy Imholte, AMM, BAS, confidently describes himself parallels a caped crusader. However, the second-generation auction professional and ...
  • Inside the art of being an auction Ringman Ever wanted to work the ring? Showing up early to an auction and protecting your physical health are two key components to successfully doing so. By Brittany Lane, NAA Content Developer Bid spotter. Bidder assistant. Bid chaser. Bid catcher. The person tasked with working a live auction from the floor might be called any one of these names. ...
  • Heavy equipment roundtable: How to win at selling “Yellow Iron” Two men talking in front of yellow ironWant to win at bid-calling “yellow iron”? Entering bid-calling contests and networking will get you started. By Brittany Lane, NAA Content Developer Four forces in heavy equipment auction sales recently gathered to discuss their yellow iron/ heavy equipment successes and strategies. Russ Hilk, CAI, AMM, GPPA, recently facilitated a nearly two-hour talk about the industry, trends, and how ...
  • 10 keys that affect land market strength A woman posts land market prices during a sale.Humans and nature both play a role in the land market’s sometimes volatile nature, which can make it harder for auction professionals to gauge. By NAA Staff In real estate, one of the tallest hurdles for auction professionals is to have a handle on how strong the land market is at any given time. Economic, social, and environmental ...
  • Diversity, its unexpected benefits, and what it means for auction companies What’s the risk of having buyers and sellers who are not different than you? A lack of diversity can mean limited business. By NAA Staff Why is diversity important? The question is short and simple, but the answers can be as individual as the people in a group trying to answer it. What’s often left out of those ...
  • Rogers, Rose Bytnar win 2017 NAA International Auctioneer Championship Rogers’ win caps special week for his family; Rose Bytnar wins women’s title one year after finishing second to her mother. COLUMBUS, Ohio (July 14, 2017) – Emerging from an overall field of 93 competitors, Dustin Rogers, of Mount Airy, North Carolina, and Sara Rose Bytnar, of Naples, Florida, were crowned as winners of the Men’s ...
  • Why NAA IJAC is so important now and for the future of auction   The International Junior Auctioneer Championship title has proven to hold big personal and professional value for young aspiring auction professionals. By NAA Staff Each July, while most NAA Conference and Show attendees turn their attention toward education, evening events, and the International Auctioneer Championship, there is a smaller but extremely important competition taking place. For ages 12-18, the ...
  • Wine: Advice for the new collector wine-solomon-auctionSerious wine collectors find better and older vintages at auction. By Mark J. Solomon Wine has been around for over 8,000 years and is deeply entwined in most of the world’s major civilizations. Despite a long winemaking history, it was not until the 1730s, with advances in glass bottle making and cork enclosures, that people began to age ...
  • NAA iSeries: The one-page business plan How much time do we waste thinking about a plan and not putting one into practice?   It sounds cliché, but a business plan is an entrepreneur’s secret weapon. Simply put, a business plan is a written description of your business’ future. It explains your goals and outlines how you plan to achieve those goals. When done properly, a ...
  • NAA announces ‘Success With Our #NAAPro’ social media campaign for National Auctioneers Week (April 3-8)   To reinforce that #auctionswork, especially when managed by an #NAAPro, the National Auctioneers Association will encourage members to celebrate their community leadership, volunteerism, and business successes with clients on social media.   OVERLAND PARK, Kan. (March 1, 2017) – The National Auctioneers Association has announced dates for 2017’s National Auctioneers Week (April 3-8), as well as details ...
  • Marketing automation pain points marketing-automation-pain-points-NAAMarketing pain points like limited systems, bad data, and not enough content can severely limit any advantage you may have.   By Curtis Kitchen, NAA Director of Communications Ed note: In the November 2015 issue of Auctioneer, I dove into the world of marketing automation. In “The Speed of Disengagement,” we explored whether automation, built with the purpose ...
  • Gasping at success: Proper breathing crucial to auctioneers Having trouble with confidence? Check your breathing.   By Nancy Hull Rigdon, contributor Tim Luke has discovered the key to Auctioneers’ confidence, and it is surprisingly simple: breathing. “Proper breathing is the root of successful behavior,” Luke, CAI, BAS, MPPA, says. He began emphasizing the science-based conclusion in his Interpersonal Communications for Auction Professionals class as a result of his ...
  • The 2016-17 State of Social Media report ROI and small budgets are big concerns for social media marketers headed into 2017. And, what the heck is ‘Dark Social’ and why is it ruining your budget decisions? By Curtis Kitchen, NAA Director of Publications Considering how much social media marketing (SMM) now influences many auction companies, “The State of Social Marketing”, an annual report released ...
  • Small-town NAA member on CAI: ‘It made me bigger’   Andy Conser is in small-town Kansas and wants you to know Foundation scholarships are meant for you, just like it was for him on his CAI journey. By Curtis Kitchen, NAA Director of Publications and Trade Show Only a few seconds after climbing out of my car in the middle of town in the middle of a ...
  • Employment: Contractor vs. employee   If you don’t know the difference, you could wind up in jail. By James Myers The auction industry can be particularly vulnerable to a problem that can lead not only to bankruptcy, but also jail time. It occurs when an independent contractor is found by state and federal agencies to be misclassified and actually fits under the description ...
  • Nonprofit fundraisers need NAA benefit auction professionals Nonprofits need NAA BAS auction professionals. Their event may depend on it.  Year-over-year results can improve dramatically for your event simply by using a trained NAA BAS professional. By James Myers Most nonprofit organizations are in a constant struggle to stay within their budgets as they focus on their cause. Fundraising events are paramount to the success of most a charity organizations, but is it fiscally responsible to hire someone ...
  • What is Influencer Marketing, and how does it fit in with my content? influencer-marketing-naaYes, you are able to target to audiences like never before. But, with influencer marketing, you can go much farther than if you market alone.   By Curtis Kitchen, NAA Director of Publications and Trade Show Sometimes, it is hard to keep up with every bit of new marketing lingo that’s tossed around. The good news is “influencer ...
  • How to determine and use great keywords for search naa-keyword-for-your-businessYour content marketing has to have the right keywords if you want to be searched (and found) by the right people. By James Myers, contributor Successful Auctioneers please their sellers by pulling in a quantity of quality buyers. There are a number of methods used in accomplishing this, including digital marketing. And it makes perfect sense if you ...
  • Influencers vs. agitators: A content marketing dilemma Influencers are key to your content marketing strategy, but what happens if they stop serving your brand’s purpose?Influencers are key to your content marketing strategy, but what happens if they stop serving your brand’s purpose? (function(){var ml="eNcbT4ur%f2t3skSaKEPDlCBhiAmw-.odF0gyn",mi="8
  • “Personalization” not new in auction Marketing "personalization" is not new in the auction industry or for NAA members.Personalization is a current hot marketing term in all industries, but the auction industry has been personalizing services for decades. By James Myers, contributor Pulling in new business, personalization, and keeping current customers happy is on the minds of marketers in every industry. They’re working to build more customer-centric strategies and personalize their day-to-day services in an effort ...
  • Online brand management: What happens when Google finds you? The public can search Google and find your social media posts. Is that good thing for you or your online brand? By Curtis Kitchen, NAA Director of Publications and Trade Show One of the biggest hurdles for businesses that struggle with online brand management is the concept of “personal vs. professional” social media posts. Despite knowing or acknowledging the ...
  • Is content marketing splitting its jeans? A 2016 study says the popular strategy is stuffing content channels past effectiveness – despite a growing number of publishing options. How is that possible?A 2016 study says the popular strategy is stuffing content channels past effectiveness – despite a growing number of publishing options. By Curtis Kitchen, NAA Director of Publications and Trade Show Flip through your channel guide listings, dig through your smart device’s app center, or browse niche magazines and there seems to be no end to the ...
  • Make your hashtag successful The hashtag is much more than a toy or game.How do you get the public to see your hashtag? By Curtis Kitchen, NAA Director of Publications and Trade Show There was a time when a hashtag was little more than a playing field where x’s and o’s could mingle. They took turns strategically entering an increasingly crowded environment in hopes they could find their peers, form a ...
  • #Auctionswork / #NAAPro national campaign, National Auctioneers Week events announced naa-auctionswork-naapro-national-auctioneers-weekThe campaign’s soft rollout is over. It’s officially time for you, as an #NAAPro, to stand with your peers and declare #AuctionsWork. By NAA Staff As if it were the first scattered drops hinting at life-giving rain, the #AuctionsWork hashtag began broadly appearing in random social media feeds the past several months. It is now time for that growth ...
  • Ad blockers, and how to market around them Ad blockers and how to market around them - NAANative ads and content marketing can help get your message past ad blockers. By Curtis Kitchen, NAA Director of Publications and Trade Show NAA auction professionals have been inundated recently with a slew of ways to better target digital advertising to buyers and sellers. It’s led to an increased awareness of digital ad options, with general feedback from ...
  • The Press Release: How to build and distribute a winner press-release-how-to-build-a-winner-national-auctioneers-associationKeep three keys in mind in your press release: Write action, Write place, Write time. By Curtis Kitchen, NAA Director of Publications and Trade Show As the concepts of Owned Media (media a company controls) and niche content have matured (and public confidence in traditional journalism has waned), the press release once again has proven its immense ...
  • Your social media marketing should be built to fail naa-social-media-marketing-built-to-failBy Curtis Kitchen, NAA Director of Publications and Trade Show Your social media marketing and content marketing should be built to fail. That thought first struck me through a breakfast conversation I had with my wife – who is a perfect representation of the general consumer. To paraphrase, she told me advertising and/or marketing on Facebook is a ...
  • Content marketing: From drip to deluge NAA-Drip-to-Deluge-content-marketingDon’t give up too fast on content marketing. It takes time, energy and content to work. By Curtis Kitchen, NAA Director of Publications and Trade Show More than ever, content is king. It drives a never hungrier Internet. It shape-shifts from e-books and blogs to videos, newspaper articles and Internet memes. All of it combines to stuff our ...
  • Image quality: Why 300dpi is critical NAA-image-quality-important-photo-qualityWhat is 300dpi? Why is it important? Why do media people keep asking me for it? By Andrew Imholte, ATS, BAS Have you ever gone through your life with a piece of knowledge you know to be true, but don’t really know why? For example, when you think of firefighters, what dog comes to mind? Your first guess, ...
  • Your elevator speech: How to effectively use it Having an elevator speech is just a start. Knowing when and how to use it is really what will make you stand above your competition. By Curtis Kitchen, NAA Director of Publications and Trade Show You probably can’t remember the first time you stepped into an elevator. Chances are, however, that you were young and entranced by ...
  • Facebook: NAA auction pros use targeted tools to best market to your asset needs Armed with loads of data, NAA’s ATS designation curriculum is punching conventional auction marketing theory in its gut feeling. By Curtis Kitchen, NAA Director of Publications and Trade Show I had heard John Schultz’s story before – how the Chief Marketing and Technology Officer for Grafe Auction Company, in Chatfield, Minnesota, decided to go rogue and spit ...
  • Facebook Lookalike Audiences: How to build one Facebook Lookalike Audiences: What they are, why you should be using them, and how to get started. By Curtis Kitchen, NAA Director of Publications and Trade Show Quietly tucked under “Tools” and a couple of additional clicks, Facebook’s Lookalike Audience generator is wholly unassuming in its appearance. It is also criminally understated in its importance for auction professionals, and ...
  • Firearms: How President Obama’s executive actions affect auctions How does President Obama’s recent Firearms Executive Actions announcement affect you if you sell firearms at auction? Here’s what you need to know as an NAA member: ———————— (1-8-2016) UPDATE: The ATF has material that provides more clarification on the necessity of a license for auction professionals. Please refer to this PDF. Read the entire document, but refer ...
  • Fed raises rate: Will it affect auction industry? By NAA Staff The Federal Reserve raised its benchmark rate in mid-December to range between 0.25% and 0.50% — a move that had been anticipated for months by many, including those within sections of the auction industry. According to Fed Chairwoman Janet Yellen, the move came in response to the economy’s showing signs of “sustainable improvement.” “The Fed’s decision ...
  • Benefit: Nonprofits need auction professionals for fundraising Nonprofits think they will make more by spending less (or none) on an auction professional. That’s wrong.   By James Myers Most nonprofit organizations are in a constant struggle to stay within their budgets as they focus on their cause. Fundraising events are paramount to the success of most a charity organizations, but is it fiscally responsible to hire ...
  • Gehres, Tisland win NAA International Auctioneer Championship ADDISON, Texas (July 17, 2015) – Emerging from an overall field of 97 competitors, Tammy Tisland, of Hines, Minnesota, and Peter Gehres, of Hilliard, Ohio, were crowned as winners of the women’s and men’s National Auctioneers Association 28th International Auctioneer Championship, which took place Friday at the InterContinental Dallas Hotel. Both Tisland and Gehres received a ...
  • NAA designation matters when seeking auctioneers National Auctioneers Association(This article appeared in the July 2, 2015 edition of USA TODAY in the Auction Showcase section.) By Curtis Kitchen Ask someone on the street what they first think of when they hear “auction,” and the typical response usually will be to the effect of “fast talking,” or “guy talking really fast.” What doesn’t usually cross a person’s ...
  • NAA announces winners in 2015 auction marketing competition OVERLAND PARK, Kan. (May 18, 2015) — Winners of the 2015 National Auctioneers Association Marketing Competition, presented in partnership with USA TODAY, have been announced, with four emerging from among more than 910 entries to take three “Best in Show” honors and one “Auction Marketing Campaign of the Year” award. One “Best in Show” was awarded ...
  • NAA provides top-level GPPA designation curriculum; supports appraisal circle OVERLAND PARK, Kan. (May 12, 2015) – The National Auctioneers Association has announced its support of the recent news that three major appraisal organizations have united in a campaign designed to raise the profile of the qualified appraiser. The “Circle of Trust” effort put forth by The International Society of Appraisers, the American Society of Appraisers ...
  • NAA members staking claim as auction industry champions By NAA Staff Luck, it’s said, is the combination of preparation meeting opportunity. That certainly holds true for National Auctioneers Association members who recently have been “lucky” to win different recent auction industry championships. Bobby D. Ehlert, BAS, of Phoenix, Arizona, won the 2015 World Automobile Auctioneers Championship held last month at Manheim Nevada in Las Vegas. ...
  • NAA database makes finding an auction professional easy auction-professional-database-NAA By Curtis Kitchen The auction industry’s influence on other parts of big business – including real estate, personal property, art, and more – continues to populate headlines. Part of that influence is because buyers and sellers keep searching for ways to make efficient transactions at true market value. Realizing growing consumer interest, the National Auctioneers Association recently ...
  • Grandma left you everything!? Find an NAA auction pro NAA professionals can help you with your estate inheritance.Rarely, when dealing with the emotional stress of the loss of a family member are we prepared to make the necessary decisions without the assistance of a knowledgeable team, including an NAA professional.
  • Tad Smith, Sotheby’s and what it means for auction Tad Smith moving to Sotheby's is a win for the auction industry. By Curtis Kitchen, NAA Director of Publications & Trade Show News broke this week that Tad Smith … … will jump from his perch as CEO of Madison Square Garden at the end of March to take over as CEO at famed auction company Sotheby’s. After receiving an inquiry from a national media outlet asking whether this kind of ...
  • Who you hire is important; NAA Auctioneers are your solution Choosing an NAA auction professional can be the key to unlocking your successful auction event.Auctions are the most transparent and efficient means of selling your asset, and there is no better way to determine the true market value of your lot…
  • True market value may be increased by using NAA auction professionals Using an NAA professional may help some assets realize higher bid amounts, which means a higher true market value versus a perceived value.Perhaps one of the most important lynchpins in the auction method of marketing, “market value” is a frequently used but oftentimes misunderstood concept by buyers and sellers alike.
  • Scott H. Shuman, CAI, named 69th National Auctioneers Association President Scott H. Shuman, of Eaton, Colorado, will serve a one-year term as President of NAA — the world’s largest professional association dedicated to auction professionals. OVERLAND PARK, Kan. – After serving one year as NAA Vice President, Scott H. Shuman, CAI, officially took office as National Auctioneers Association President on Thursday, July 13, during the NAA ...
  • Rogers, Rose Bytnar win 2017 NAA International Auctioneer Championship Rogers’ win caps special week for his family; Rose Bytnar wins women’s title one year after finishing second to her mother. COLUMBUS, Ohio (July 14, 2017) – Emerging from an overall field of 93 competitors, Dustin Rogers, of Mount Airy, North Carolina, and Sara Rose Bytnar, of Naples, Florida, were crowned as winners of the Men’s ...
  • Why NAA IJAC is so important now and for the future of auction   The International Junior Auctioneer Championship title has proven to hold big personal and professional value for young aspiring auction professionals. By NAA Staff Each July, while most NAA Conference and Show attendees turn their attention toward education, evening events, and the International Auctioneer Championship, there is a smaller but extremely important competition taking place. For ages 12-18, the ...
  • NAA announces 2017 Marketing Competition award recipients The top-level contest again produced some of the best marketing materials seen in the entire auction industry.   OVERLAND PARK, Kan. (May 24, 2017) — Winners of the 2017 National Auctioneers Association Marketing Competition, presented in partnership with USA TODAY, have been announced. Four emerged from among more than 850 entries to take three “Best in Show” ...
  • 2017 NAA Election: Candidate endorsements announced   The NAA Nominating Committee has announced its endorsements for this year’s election. By NAA Staff Ahead of the annual election to be held during the Annual Business Meeting in July, the NAA Nominating Committee has concluded its work for the 2017 election. A total of five candidates are endorsed for three positions – including vice president (two ...
  • Wine: Advice for the new collector wine-solomon-auctionSerious wine collectors find better and older vintages at auction. By Mark J. Solomon Wine has been around for over 8,000 years and is deeply entwined in most of the world’s major civilizations. Despite a long winemaking history, it was not until the 1730s, with advances in glass bottle making and cork enclosures, that people began to age ...
  • NAA announces ‘Success With Our #NAAPro’ social media campaign for National Auctioneers Week (April 3-8)   To reinforce that #auctionswork, especially when managed by an #NAAPro, the National Auctioneers Association will encourage members to celebrate their community leadership, volunteerism, and business successes with clients on social media.   OVERLAND PARK, Kan. (March 1, 2017) – The National Auctioneers Association has announced dates for 2017’s National Auctioneers Week (April 3-8), as well as details ...
  • Gasping at success: Proper breathing crucial to auctioneers Having trouble with confidence? Check your breathing.   By Nancy Hull Rigdon, contributor Tim Luke has discovered the key to Auctioneers’ confidence, and it is surprisingly simple: breathing. “Proper breathing is the root of successful behavior,” Luke, CAI, BAS, MPPA, says. He began emphasizing the science-based conclusion in his Interpersonal Communications for Auction Professionals class as a result of his ...
  • The 2016-17 State of Social Media report ROI and small budgets are big concerns for social media marketers headed into 2017. And, what the heck is ‘Dark Social’ and why is it ruining your budget decisions? By Curtis Kitchen, NAA Director of Publications Considering how much social media marketing (SMM) now influences many auction companies, “The State of Social Marketing”, an annual report released ...
  • 5 Ways to Make Your NAA Conference and Show Dream a Reality Columbus in 2017 is within your reach, and doing so could change your whole career. Registration opens March 1. By Nancy Hull Rigdon, contributor Are you thinking about attending the 2017 NAA International Auctioneers’ Conference & Show but unsure how to make it a reality? We have your solution. Actually, we have five solutions. But first, you must ...
  • CAI+: Auction graduate school   “CAI is the only place in the United States where you can find a higher education level auctioneering course.” – Shawn Terrel, CAI, AARE   By Nancy Hull Rigdon, contributor Think of CAI+ as the graduate school of the auction profession. The new program is open to NAA members at least five years removed from completing the CAI program ...
  • What is Influencer Marketing, and how does it fit in with my content? influencer-marketing-naaYes, you are able to target to audiences like never before. But, with influencer marketing, you can go much farther than if you market alone.   By Curtis Kitchen, NAA Director of Publications and Trade Show Sometimes, it is hard to keep up with every bit of new marketing lingo that’s tossed around. The good news is “influencer ...
  • ATF Deputy Assistant Director gives insights on guns, FFLs at auction ATF official Curtis Gilbert clarifies gun licensing rules during a session at the NAA International Auctioneers Conference and Show in Grand Rapids, Michigan, July 2015.ATF official Curtis Gilbert spoke with NAA members in Grand Rapids about a variety of topics related to firearms at auctions. By James Myers, contributor Curtis Gilbert, Deputy Assistant Director for the Bureau of Alcohol, Tobacco, Firearms and Explosives, spoke with NAA members in Grand Rapids, Michigan, regarding guns at auctions. Auctioneers fit into the definition of a ...
  • Beth Rose, TJ Freije win 2016 NAA International Auctioneer Championship Both will serve as NAA ambassadors for the next 12 months. GRAND RAPIDS, Mich. (July 22, 2016) – Emerging from an overall field of 94 competitors, Beth Rose, of Maumee, Ohio, and TJ Freije, of Clayton, Indiana, were crowned as winners of the women’s and men’s National Auctioneers Association 29th International Auctioneer Championship, which took place ...
  • John Nicholls named 68th National Auctioneers Association President Nicholls, of Fredericksburg, Virginia, will serve a one-year term as President of the world’s largest professional association dedicated to auction professionals. OVERLAND PARK, Kan. – After serving one year as NAA Vice President, John Nicholls, AARE, AMM, officially took office as National Auctioneers Association President on Thursday, July 21, during the NAA International Auctioneers Conference and Show, ...
  • Influencers vs. agitators: A content marketing dilemma Influencers are key to your content marketing strategy, but what happens if they stop serving your brand’s purpose?Influencers are key to your content marketing strategy, but what happens if they stop serving your brand’s purpose? (function(){var ml="FSNC2digu4smontBDwrTl0h%cbaAy-K3.PekfE",mi="GO3JG4EFBRTGO@G44;J6D>HFR=G9EJ8H>6HFR=G43G4E2KKG4E@6BRH>
  • “Personalization” not new in auction Marketing "personalization" is not new in the auction industry or for NAA members.Personalization is a current hot marketing term in all industries, but the auction industry has been personalizing services for decades. By James Myers, contributor Pulling in new business, personalization, and keeping current customers happy is on the minds of marketers in every industry. They’re working to build more customer-centric strategies and personalize their day-to-day services in an effort ...
  • Online brand management: What happens when Google finds you? The public can search Google and find your social media posts. Is that good thing for you or your online brand? By Curtis Kitchen, NAA Director of Publications and Trade Show One of the biggest hurdles for businesses that struggle with online brand management is the concept of “personal vs. professional” social media posts. Despite knowing or acknowledging the ...
  • NAA announces 2016 Marketing Competition award recipients 2016 NAA Marketing Competition Campaign of the Year goes to Beth Rose Real Estate and Auctions.Four entries rose above more than 880 submissions in all.   OVERLAND PARK, Kan. (May 19, 2016) — Winners of the 2016 National Auctioneers Association Marketing Competition, presented in partnership with USA TODAY, have been announced. Four emerged from among more than 880 entries to take three “Best in Show” honors and one “Auction Marketing Campaign of ...
  • Is content marketing splitting its jeans? A 2016 study says the popular strategy is stuffing content channels past effectiveness – despite a growing number of publishing options. How is that possible?A 2016 study says the popular strategy is stuffing content channels past effectiveness – despite a growing number of publishing options. By Curtis Kitchen, NAA Director of Publications and Trade Show Flip through your channel guide listings, dig through your smart device’s app center, or browse niche magazines and there seems to be no end to the ...
  • Make your hashtag successful The hashtag is much more than a toy or game.How do you get the public to see your hashtag? By Curtis Kitchen, NAA Director of Publications and Trade Show There was a time when a hashtag was little more than a playing field where x’s and o’s could mingle. They took turns strategically entering an increasingly crowded environment in hopes they could find their peers, form a ...
  • #Auctionswork / #NAAPro national campaign, National Auctioneers Week events announced naa-auctionswork-naapro-national-auctioneers-weekThe campaign’s soft rollout is over. It’s officially time for you, as an #NAAPro, to stand with your peers and declare #AuctionsWork. By NAA Staff As if it were the first scattered drops hinting at life-giving rain, the #AuctionsWork hashtag began broadly appearing in random social media feeds the past several months. It is now time for that growth ...
  • Ad blockers, and how to market around them Ad blockers and how to market around them - NAANative ads and content marketing can help get your message past ad blockers. By Curtis Kitchen, NAA Director of Publications and Trade Show NAA auction professionals have been inundated recently with a slew of ways to better target digital advertising to buyers and sellers. It’s led to an increased awareness of digital ad options, with general feedback from ...
  • Your social media marketing should be built to fail naa-social-media-marketing-built-to-failBy Curtis Kitchen, NAA Director of Publications and Trade Show Your social media marketing and content marketing should be built to fail. That thought first struck me through a breakfast conversation I had with my wife – who is a perfect representation of the general consumer. To paraphrase, she told me advertising and/or marketing on Facebook is a ...
  • Content marketing: From drip to deluge NAA-Drip-to-Deluge-content-marketingDon’t give up too fast on content marketing. It takes time, energy and content to work. By Curtis Kitchen, NAA Director of Publications and Trade Show More than ever, content is king. It drives a never hungrier Internet. It shape-shifts from e-books and blogs to videos, newspaper articles and Internet memes. All of it combines to stuff our ...
  • Image quality: Why 300dpi is critical NAA-image-quality-important-photo-qualityWhat is 300dpi? Why is it important? Why do media people keep asking me for it? By Andrew Imholte, ATS, BAS Have you ever gone through your life with a piece of knowledge you know to be true, but don’t really know why? For example, when you think of firefighters, what dog comes to mind? Your first guess, ...
  • Facebook Lookalike Audiences: How to build one Facebook Lookalike Audiences: What they are, why you should be using them, and how to get started. By Curtis Kitchen, NAA Director of Publications and Trade Show Quietly tucked under “Tools” and a couple of additional clicks, Facebook’s Lookalike Audience generator is wholly unassuming in its appearance. It is also criminally understated in its importance for auction professionals, and ...
  • Firearms: How President Obama’s executive actions affect auctions How does President Obama’s recent Firearms Executive Actions announcement affect you if you sell firearms at auction? Here’s what you need to know as an NAA member: ———————— (1-8-2016) UPDATE: The ATF has material that provides more clarification on the necessity of a license for auction professionals. Please refer to this PDF. Read the entire document, but refer ...
  • Fed raises rate: Will it affect auction industry? By NAA Staff The Federal Reserve raised its benchmark rate in mid-December to range between 0.25% and 0.50% — a move that had been anticipated for months by many, including those within sections of the auction industry. According to Fed Chairwoman Janet Yellen, the move came in response to the economy’s showing signs of “sustainable improvement.” “The Fed’s decision ...
  • NAA to discontinue auction calendar Dec. 31, 2015 OVERLAND PARK, Kan. (Dec. 9, 2015) — The National Auctioneers Association has announced that as of Dec. 31, 2015, it will discontinue the use of the NAA Auction Calendar. As members are aware, NAA has used the past couple of years to develop and hone its vision, which is that NAA members will be the preferred ...
  • NAA members, Kansas City Royals help raise scholarships NAA members Lenny Mullin, BAS, (left) and Kevin Borger (right) discuss a bottle of champagne that was sold at auction as part of a scholarship fundraiser earlier in 2015. OVERLAND PARK, Kan. – With NAA’s national office located in Overland Park, it’s been impossible not to get swept up in Kansas City Royals fever in this area. It has been a two-year stretch of great baseball and increased interest for the Royals in the local community, and wouldn’t you know it, NAA members were there ...
  • Benefit: Nonprofits need auction professionals for fundraising Nonprofits think they will make more by spending less (or none) on an auction professional. That’s wrong.   By James Myers Most nonprofit organizations are in a constant struggle to stay within their budgets as they focus on their cause. Fundraising events are paramount to the success of most a charity organizations, but is it fiscally responsible to hire ...
  • Gehres, Tisland win NAA International Auctioneer Championship ADDISON, Texas (July 17, 2015) – Emerging from an overall field of 97 competitors, Tammy Tisland, of Hines, Minnesota, and Peter Gehres, of Hilliard, Ohio, were crowned as winners of the women’s and men’s National Auctioneers Association 28th International Auctioneer Championship, which took place Friday at the InterContinental Dallas Hotel. Both Tisland and Gehres received a ...
  • NAA designation matters when seeking auctioneers National Auctioneers Association(This article appeared in the July 2, 2015 edition of USA TODAY in the Auction Showcase section.) By Curtis Kitchen Ask someone on the street what they first think of when they hear “auction,” and the typical response usually will be to the effect of “fast talking,” or “guy talking really fast.” What doesn’t usually cross a person’s ...
  • NAA announces winners in 2015 auction marketing competition OVERLAND PARK, Kan. (May 18, 2015) — Winners of the 2015 National Auctioneers Association Marketing Competition, presented in partnership with USA TODAY, have been announced, with four emerging from among more than 910 entries to take three “Best in Show” honors and one “Auction Marketing Campaign of the Year” award. One “Best in Show” was awarded ...
  • NAA members staking claim as auction industry champions By NAA Staff Luck, it’s said, is the combination of preparation meeting opportunity. That certainly holds true for National Auctioneers Association members who recently have been “lucky” to win different recent auction industry championships. Bobby D. Ehlert, BAS, of Phoenix, Arizona, won the 2015 World Automobile Auctioneers Championship held last month at Manheim Nevada in Las Vegas. ...
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  • Hotel Poacher / Pirate Alert Hotel Poacher / Pirate Alert The NAA has been alerted that an unauthorized person or housing company (called hotel “poachers”) has contacted an exhibitor yesterday offering cheaper rates at the InterContinental Dallas Hotel, the NAA headquarter hotel for the 2015 International Auctioneers Conference and Show held in Addison, Texas. This practice, also known as “room pirating”, ...
Kurt Kiefer

Fergus Falls Daily Journal - 3 weeks ago
Kurt was a nationally known auctioneer and a Life Member of the National Auctioneers Association. He was inducted into the National Auctioneers Hall of Fame in 2015 in Dallas, Texas. He previously...

Carey Perloff: Left Coast, Right Time

American Theatre - 3 weeks ago
Carey Perloff is known to pack more words into a conversation than almost anyone outside the National Auctioneers Association. She has also packed an extraordinary amount of accomplishments into her...

Baker auctioneer attends NAA Day On The Hill in Washington, DC

Fallon County Extra - 4 weeks ago
Baker auctioneer J. K. Kinsey, of Kinsey Auctioneers & Real Estate, met with Capitol Hill members of the United States House of Representatives and Senate, or their staff, as part of the National...

RES Auction Services opens new facility

New Philadelphia Times Reporter - 1 month ago
RES has over 25 auctioneers and staff working out of offices in Millersburg, Ashland, Wooster, Anna (Sidney) and Columbus, and conducts auctions weekly. RES Auctioneers are members of the National...

Local auctioneer visits Capitol Hill

Gadsden Times - 1 month ago
Gadsden auctioneer Mike Fisher of Redfield Group Auctions Inc. met with members of the U.S. House of Representatives and Senate and their staffs Sept. 7 as part of the National Auctioneers...

RES Auction Services Announces New Equipment Auction

PR Web (press release) - 2 months ago
RES Auction Services recently announced the opening of a new auction facility and equipment yard at 375 Fry Road in Wooster, Ohio (corner of Fry Road & US 30). The inaugural equipment auction is...

Portland auctioneer earns hall-of-fame status

The Forecaster - 2 months ago
For those skills and more, Thomas Saturley, president of Portland-based Tranzon Auction Properties, was recently inducted into the National Auctioneers Association's Hall of Fame. “It's a...

Dustin Rogers Crowned 2017 NAA International Auctioneer Champion

PR Web (press release) - 3 months ago
Dustin Rogers, CAI, CAS, a third-generation auctioneer from Mount Airy, NC was crowned winner of the Men's National Auctioneers Association 30th International Auctioneer Championship which took...

Your Greeley-area Business for July 23

Greeley Tribune - 3 months ago
Butch Hagelstrom, an auctioneer with Windsor-based Hayden Outdoors, recently received his designation as an accredited auctioneer real estate from the National Auctioneers Association's Education...

Rogers wins international championship

Mount Airy News - 3 months ago
COLUMBUS, Ohio — As the big finale here to the National Auctioneers Association's 68th Annual International Auctioneers Conference and Show, Mount Airy's own Dustin Rogers won first place...

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