Secrets of Storytelling

Speaker:  Rachel Muir, CFRE

Since the dawn of mankind, stories have been our most fundamental communication method. Great stories are like catnip. They dramatically hook your audience and create chemical reactions in their brain that boost their empathy. Ready to craft a winning story?

Join this session to learn:

1.  The winning ingredients to any story
2.  The #1 secret to truly great stories
3.  Storytelling do's (and don'ts)
4.  How to build a storytelling pipeline
5. Storytelling before and after makeovers
6. Eye candy examples of great storytelling
7. Storytelling formats, prompts & templates you can use immediately

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Benefit Auction Summit Task Force
Trisha Brauer, CAI, BAS (Chair, 2024)
Patrick Desmond, BAS (Vice Chair, 2024)
R. Trey Morris, CAI, BAS, CAS  (El Trustee, 2024)
Frances Fripp, BAS (2024)
Tim Keller, CAI, AMM, BAS (2024)