Member Services & Resources - Speaker Bureau
The NAA Speaker Bureau program was developed to offer one NAA speaker to each state auctioneer association each year. NAA-approved speakers are experts in the profession, and the NAA covers their expenses.
Questions?
Contact us at (913) 541-8084 or e-mail us.
Speakers
J.J. Dower, CAI, AARE - NAA President
Getting the Best of Both Worlds-Live and Online Auctions
Everyone knows that the Internet is a powerful tool and resource, but how to use it best in your auction business can be tough to figure out. This seminar will work though issues of holding online only auctions in everything from real estate and personal property to multi-tract auctions and institutional portfolios. It will also discuss how to know when an online auction is right vs. a traditional live event.
Gaining a Competitive Advantage
Through years of experience, diversification, and knowing the need to always stay ahead of the curve, J.J. shares some strategies on how to keep your company ahead of your competition. This topic includes information on our changing industry, marketing strategies, technology, alliances, differentiation and much more. In this seminar you will also look at defining your company and your competitors.
Changes in the Real Estate Market
The real estate market is ever changing and there is a vital need to stay ahead of those changes and model your business in a way to adapt to the movement of the market. J.J. will give insight into all areas of real estate and the current trends from foreclosure markets to farm land. The seminar touches on everyone’s market and contains valuable information collected from companies across the country.
Bio
J. J. Dower, partner in Ayers LP d/b/a Ayers Auction and Real Estate (Ayers Auction and Real Estate has been in continuing operation for 50 years) and CEO of MarkNet Alliance a national network of auction companies, was elected to the National Auctioneers Association (NAA) Board of Directors at the 2008 NAA Conference & Show and then elected Vice President of the NAA at the 2011 NAA Conference & Show. The NAA is the largest professional auctioneer organization in the nation. An NAA member, J.J. became a professional auctioneer and real estate agent in 1986 and received his real estate broker’s license in 1988. He has been active in the real estate and auction business for 25 years. Presently a partner in Ayers Auction and Real Estate, J.J. opened his own branch office in 1996 in Oneida, Tennessee. He is currently the principal broker and auctioneer at this branch office. J.J. is a past president of the Tennessee Auctioneers Association, a position he held from 2001 to 2002, and the youngest member to be inducted to the Tennessee Auctioneers Association Hall of Fame. J.J. previously served on the Scott County Boys and Girls Club board and has been influential in the planning and fundraising for their now-open multi-million dollar facility. J.J. graduated from Lincoln Memorial University with a degree in Management and Leadership Studies. He became a CAI auctioneer in 1991 and also holds the AARE designation. J.J. has also been a presenter at a CAI continuing education seminar. His other business ventures include: Hampton Inn, and Comfort Inn franchises. He also has commercial and residential investment properties. J.J.’s specialty is real estate development with an emphasis on subdividing raw land to sell at auction. J.J. has been married to Traci Dower for 26 years and has two daughters, Addison Dower and Alissa Dower.
Christie King, CAI, AARE, BAS - NAA Past President
Family Succession – Bringing in the Next Generation
This presentation will explore the challenges and opportunities when working in a family business from a fourth generation business owner. We’ll discuss the various was to bring family members into the business, succession of the next generation, challenges for non family employees, retirement and exit options of the present generation. (1.5-2 hours)
From Contract to Closing
You have obtained a listing agreement, now what? In this course you will learn the details steps necessary to conduct a successful real estate auction, from contract signing to closing. (2 hours)
Benefit Auctions – Maximizing the Benefit Auction
In this 1 ½ hour course, we’ll discuss the basics of conducting a benefit auction; why organizations should hire a benefit auctioneer, revenue generators, getting in to the benefit business, pre event planning, event day details and fast, fun revenue builders. (2 hours)
Jimmie Dean Coffey, CAI, AARE, BAS, CES, GPPA - NAA Director
Topics
Multi-Parcel Real Estate Auctions
Can be a one hour class or set up as mock real estate auction that can be a 2 or 3 hour class. The group is split into groups of 3 or 4 and each group is given a bid number with a scenario on the back. It tells them how much money they have to spend and what tract or combination of tracts they are interested in. They are to try to buy the tract or tracts as cheaply as they can as if they are actually buying. Students are used to work the dry erase boards and come up and watch the computer input.
Real Estate Appraisals
Internet Real Estate Auctions
John S. Nicholls - NAA Director
AIM High
Good enough is never good enough. A motivational address to encourage the listener to be a better person and auctioneer!!
How Do I Find Business in the Auction Profession?
An overview of different avenues to pursue as the auctioneer seeks to book business.
Inside the Barrett Jackson Auction Experience
An insider’s look into the Greatest Collector Car Auction on the planet.
Bid Calling…Adequate or Excellent?
A different approach to bid calling focusing on the physical, emotional and psychological aspects.
Richard D. Schur, CAI, BAS, MPPA - NAA Director
Marc A. Geyer, CAI, AARE, BAS, CES-Chair of EI Trustees
Are You Ready For Tomorrow? The future of the Auction professional.
The rapid change and expansion of the auction industry requires that we prepare ourselves to adapt to change and be ready to seize the opportunities of the future.
Bio:
Marc Geyer, CAI, AARE, BAS, CES, GPPA-d, Chairman of the NAA Education Institute Trustees and Executive NAA Board Member, is global auction marketing consultant. An experienced real estate broker and auction professional who has demonstrated his expertise in the marketing and sale of a wide range of properties in Arizona, California and New Mexico. With over 20 years of experience, Marc has owned his own real estate auction business that conducted sales of over 1000 properties in the Southwest and contracted for a national luxury real estate auction firm where he worked with sellers in the Southwest and Pacific Regions of the country. Based in Mesa, Ariz., he is a graduate of the Worldwide College of Auctioneering in 1986,
As a 2nd generation auctioneer, Marc began his auction career working with his father conducting antique and estate auctions while working in the corporate world as a regional sales manager for a telecommunications company. Finding his real passion was in the auction industry; Marc has had the opportunity to sell many different types of assets at auction and currently works as a contractor and consultant for other auction companies.
Marc has been a member of NAA since 1994 and has served on the board of his State Association, on the NAA Conference and Show Committee, NAA Education Institute Trustee, CAI Committee and was the CAI Chair for 2 years before becoming the Education Institute’s Chairman. Marc is also an appointee to the NAA Vision 2015 Task Group.
Michael Fine, CAI, AARE - NAA Trustee
Commercial Real Estate Auctions 101
A course designed to go through the basics of evaluating a commercial property for sale at auction, what information is necessary to achieve the best results, structuring the sale, financing, tenant issues, representations.
The Ever Changing World of Real Estate Auctions
Open your eyes to all of the various products that can be sold in a real estate auction. Where to find business, new marketing concepts, how to build a real estate auction business.
From a Studio Condominium to the Largest Estate and how to Sell Them
A look at residential properties that have been sold at auction and how to use the auction for more than a foreclosure vehicle. Including types of properties, how to structure the offering, where and how to market the property, how to list property that will sell.
Public Relations for Auctioneers
How to create good public relations, how to get published, how to get the story you want written.
Don’t Wait for Your Ship to Come in, You Need to Swim Out and Get it
Where to find properties to sell today. Canvassing ideas for real estate auction business.
Issues Facing Real Estate Auctioneers in 2012
Legal issues, compliance with state laws and how to avoid listing agreements that don’t protect you. On line verses ballroom verses on site auctions and what works best for what type of real estate. How to find buyers using today's technology. Evaluating techniques that worked yesterday and how to apply them to today’s marketplace.
Darron Meares, CAI, BAS, MPPA - NAA Trustee
Topics
Social Networking for Auctioneers
Weed through the social media options available to auctioneers! In-depth discussion of Facebook, Twitter, LinkedIn, G+, YouTube and more - plus ways to monetize your time on these sites!
Communicating Between the Generations
Your auction clients and customers are getting younger... how are you going to be able to use "what got you here to get you there"? This seminar takes the fear out of talking to the younger generations and also helps open the door for the younger generations ready to break into the profession.
Ethics and the Auctioneering Profession
A look at the three forces affecting the auction industry - client, customer, profession - and how the three are interdependent.
Technology in the Field
Discussion of available and emerging technologies to assist auctioneers in getting out of the office. The profession does not revolve around a desk or office and neither should you.
Aaron Traffas, CAI, ATS, CES - NAA Trustee
Websites
A website should be the cornerstone of any modern business. An auction website is the most efficient media to interact with buyers and sellers. This presentation discusses the components of successful auction websites, the reasons behind modern design techniques and web standards, and ways to build and maintain your website without breaking the bank or hiring a dedicated designer. The goal of the presentation isn't to teach website design; instead, auctioneers need to know what makes a good website and how to go about having one built. Audience participation is encouraged and the material will be tailored to the desires of those in attendance.
Technology for Auctions
This presentation addresses the many different ways we can use technology to improve our auctions. As more consumers search for specific items rather than auctions, and as more prospective bidders deal with time constraints that prevent them from being able to sit through an entire auction, we must change the way we market and provide more ways to bid. While the primary focus is Internet bidding in all its modes and shapes, the talk also addresses better ways to keep track of inventory as well as market the individual items in our auctions. Audience participation is encouraged and the material will be tailored to the desires of those in attendance.
Technology for Auctioneers
This presentation exposes auctioneers to the many ways technology can make life better. Many new products and services make it easy to be a better, more informed auctioneer. Social networking, viral marketing and cloud computing are altering the way we interact with the Web, our businesses and with each other. The talk involves not only current gadgets and web applications, but also easy ways to stay informed about future releases. Audience participation is encouraged and the material will be tailored to the desires of those in attendance.
Jason Winter, CAI, AARE, CES
Topics
Business Building through Active Networking
Reacting Networking and Active Networking - Reacting Networking - just happens by letting the world happen around you. This type of networking is usually very slow. Active Networking is where we step by step actively promote our business to build a connection that creates a continuous flow of quality prospects.
Working with Realtors
Realtors can be a great asset to your Auction Business. Through many years working as a Realtor/Broker and teaching over 1500+ Realtors continuing education through the Kansas City Area Board of Realtors. Jason will share proven strategies that have created multiple auction transactions working with Realtors.
Real Estate Auctions-from Commencement to Consummation
From booking the Real Estate Auction to Closing the Real Estate Transaction many time is no small task. Jason walks us through the ever tedious path of the “Real Estate Deal” where we hope resting at the end of the path are happy seller(s), happy buyer(s) and well deserved commission check for the Auction Firm.
BIO
Winter a graduate of Northwest Missouri State University with a degree in Ag Business went from college to World Wide College of Auctioneering, Mason City, IA in March 1993. In 2008 Jason won the distinctive honor of “Missouri Auctioneer Bid Calling Champion”. Winter , along with his wife Jennifer and two daughters Jocelyn and Julianna own West Central Auction Company. West Central Auction Company specializes in Real Estate Auctions they also sell Estates, Business Personal Property and conduct Benefit Auctions throughout the Midwest. Jason is a graduate of CAI (Certified Auctioneer Institute) along with AARE (Accredited Auctioneer in Real Estate) and CES (Certified Estate Specialist) Jason is currently a NAA Ambassador for the State of Missouri and has been recently appointed as an Education Trustee for the NAA.
In addition to the Auction business, Winter owns Century 21 West Central where Jason is the Broker. Jason has been teaching Continuing Education at the Kansas City Regional Association of REALTORS the past 6 years.
Justin Ochs - 2012 IAC Champion
Topic
Effective Communication Skills to Enhance the Professionalism of Your Auction Business
Lynne Zink, CAI, BAS, CES - 2012 IAC Women's Champion
Topics
Train the Trainer
The instructor, modeling active learning techniques using interactive and experiential activities, will introduce participants to valuable strategies, techniques, and practical tips on how to prepare, deliver, and fine-tune presentations in order to effectively teach others what you know.
Effective Communication Strategies
As auction professionals, effective communication and delivery are important in our daily work. This seminarwill better prepare you for making a positive impression on the community, colleagues, clients, and customers through interactive and experiential activities. This seminar will also cover valuable strategies, techniques, and practical tips on how to prepare, deliver, and fine-tune presentations in order to teach others what you know.
The Whole Show
Whether competing in the IAC or conducting an auction, there is more to your performance than the auction chant. This seminar will focus on strategies that will help you improve your public speaking skills, the schmooze factor, composure, stage presence, and more, helping you to better connect with your audience or auction crowd.
Hannes Combest, CAE - NAA CEO
Using Effective Communication to Improve Your Business
You have been asked to speak at your local Rotary club about your business. It's a great opportunity because there are 50 business leaders from your community that will be in attendance, but you have one major problem: you can bid call with the best of them, but the thought of standing up in front of your friends and colleagues scares you to death. This short program will help you learn how to prepare your presentation so you can say yes to the Rotary and yes to more business.
Building Your Team
You have great people working for you, but there is something missing. Things are just not working the way you want them to. Your staff is one of your greatest assets. In this short program, learn how to develop your staff into a team that will maximize your business opportunities for you.


