More Than An Auction. A Marketplace Built on Trust
Every day, auctions connect people with opportunity. A family farm changes hands. A nonprofit raises record-breaking funds. Behind every successful auction is a skilled professional who understands far more than bid calling. They are marketers, negotiators, business owners, entrepreneurs, valuation experts, sales professionals, and trusted advisors.
The National Auction Association exists to support those professionals and to strengthen the industry they represent.
We believe auctions create transparent, competitive marketplaces where buyers and sellers can transact with confidence. By advancing professionalism, education, ethics, and advocacy, we’re ensuring auctions continue to serve businesses, nonprofits, governments, and communities for generations to come.
Our Mission
To empower auction professionals through education, advocacy, and community while advancing the auction method as the most transparent, competitive, and trusted way to buy and sell.
We exist to help our members build stronger businesses, become better leaders, and elevate the reputation of the auction industry.
Our Vision
To be the preeminent voice of the auction industry and the trusted resource that empowers auction professionals to create opportunity, preserve value, and serve communities worldwide. As the industry evolves, so do we. The National Auction Association is committed to preparing auction professionals for the future through innovation, leadership development, and lifelong learning.
What We Believe
- Markets function best when they are transparent.
- Innovation expands opportunity.
- Competition benefits everyone.
- Trust is earned through professionalism.
- Education strengthens businesses.
- Ethics protect consumers.
- Relationships drive success.
- Communities are stronger when commerce is fair, efficient, and accessible.
- These beliefs guide every program we develop, every policy we advocate for, and every member we serve.
What We Do
We Educate
Success in today’s auction industry requires far more than a chant. Members have access to industry-leading education covering business strategy, marketing, technology, compliance, valuation, leadership, sales, operations, and emerging trends. From foundational skills to advanced professional designations, the National Auction Association helps auction professionals stay competitive in a rapidly changing marketplace. Whether someone is launching their first auction business or leading a multi-state company, learning never stops.
We Develop Leaders
Great industries require great leaders.
The NAA develops professionals who don’t simply conduct successful auctions—they build successful companies, mentor future auctioneers, strengthen their communities, and shape the future of the profession.
Through leadership opportunities, volunteer service, committees, speaking opportunities, and national engagement, members gain experiences that extend far beyond the auction block.
We Advocate
Auction professionals deserve a strong voice. The National Auction Association represents the interests of the industry before state and federal policymakers, regulatory agencies, and industry stakeholders. Our advocacy efforts help ensure laws and regulations recognize the unique role auction professionals play while protecting consumers and promoting fair marketplaces. When important issues affect the profession, the NAA works to ensure the industry’s voice is heard.
We Build Community
The greatest value of membership often comes from the people. The auction profession is built on relationships, and the National Auction Association brings those relationships together. Members connect through conferences, specialty events, online communities, educational programs, volunteer leadership, and professional networking opportunities that lead to partnerships, mentorships, friendships, and business growth. Because while technology changes, trusted relationships remain one of the industry’s greatest assets.
We Set the Standard
Professionalism matters. The National Auction Association promotes ethical business practices, professional standards, continuing education, and lifelong improvement.
Consumers, businesses, nonprofits, and government agencies benefit when auction professionals operate with integrity, expertise, and accountability. By investing in the profession, we’re strengthening confidence in the auction method itself.