AMM2aaAMM – Auction Marketing Management

WHAT is AMM? AMM began its life as a technology designation, covering some marketing topics and also the basics of online auctions. Over time, it’s changed according to the needs of those taking it, and has become a marketing designation with a decidedly technological focus, reflecting today’s auction world. Attendees will learn about branding, marketing, audience and messaging, with a heavy technology slant. Some of the topics covered are advanced Facebook marketing, online metrics (generally through Google analytics), and some traditional marketing. Attendees, while they do not need a high level of online literacy, are often helped by having it. This designation, more than the others, is geared toward the “non bidcalling” auction professional.

HOW to obtain the designation:

  • Register for the AMM class.
  • Before the class starts, you’ll receive a link to the predesignation course and exam. Before you come to class, you must pass the exam (unless you already hold an NAA designation).
  • Attend all three days of the designation class.
  • After the class, to obtain the designation, submit a report detailing how they’ve used the concepts taught in class in their own work.

WHO teaches AMM?

  • Robert Mayo, CAI, AARE, AMM, GPPA
  • John Schultz, AMM
  • Ryan George, AMM