Building a Stronger Voice for the Auction Industry
Advocacy starts long before a vote is taken. It starts when people
understand who auction professionals are, how our industry works and
why our voice belongs in the conversation.
The National Auction Association works year-round to strengthen the
auction industry’s voice with policymakers, the public and the
communities our members serve.
Two national initiatives bring that work to life. National Auctioneers
Week helps us tell the story of the profession. National Auction
Advocacy Week takes that story directly to policymakers.
National Auctioneers Week
Celebrate the people behind the profession and help more people
understand the expertise, entrepreneurship and value auction
professionals bring to their clients and communities.
National Auction Advocacy Week
Build relationships with members of Congress and congressional staff
so the auction industry has a voice when decisions affecting our
businesses are being made.
Put the auction profession in the spotlight.
We tell our story.
Each spring, National Auctioneers Week gives auction professionals
across the country a shared opportunity to celebrate the profession
and help others better understand what modern auction professionals do.
It is a chance to showcase the businesses, careers, clients and
communities that make up our industry. Members can highlight their
work, recognize the people behind their businesses and show the public
how auctions create opportunities for buyers and sellers every day.
NAA provides campaign materials that make participation easy, but the
most powerful content comes from members themselves. A photo from an
auction. A story about a client. A look behind the scenes. A few words
about why you chose this profession.
The goal is bigger than a week of social media posts. Every story
shared helps more people understand the auction industry and the
professionals behind it.
Help us tell the story.
National Auctioneers Week works best when members across the country
make the campaign their own. NAA provides the tools. You provide the
stories that make the profession real.
01
Mark the Week
Watch for the annual campaign dates and make a plan for how you,
your team or your business will participate.
02
Use the Toolkit
NAA provides graphics, suggested messaging, social media content
and other resources you can use throughout the week.
03
Make It Personal
Share your work. Recognize someone on your team. Tell a client
story. Show your community what the auction profession looks like
where you live and work.
National Auctioneers Week Resources
Update this section each year with the latest campaign materials.
Add the current year’s National Auctioneers Week dates here.
Add downloadable graphics, sample copy and campaign resources here.
Add current activities, announcements or participation information here.
The more people who understand our industry,
the stronger our ability to protect and advance it.
Take the auction industry’s story to Congress.
Every August, members of Congress return to their home districts.
They meet with constituents, hold community events and hear directly
from the people they represent.
National Auction Advocacy Week makes sure auction professionals are
part of those conversations.
NAA members meet locally with members of Congress and congressional
staff to explain how the auction industry works, talk about the issues
affecting their businesses and begin building relationships that can
make a difference when legislation is being considered.
Most lawmakers are not experts on the auction industry. Many have
never had a meaningful conversation with a professional auctioneer.
Meeting someone from their own district gives them context a policy
brief alone cannot provide.
You do not need to be a policy expert or have previous advocacy
experience. You know your business, your clients and your community.
NAA gives you the information and preparation you need to tell that
story effectively.
willing to show up and be part of the conversation.
Five steps. NAA helps with every one.
We provide the roadmap, training and materials. You bring the most
important part: firsthand experience as an auction professional.
Sign Up
Let NAA know you want to participate. We will collect the information
needed to help you prepare and keep you informed as Advocacy Week
approaches.
Get Prepared
NAA provides training on congressional meetings, current legislative
priorities, talking points and what to expect when you walk into the
office.
Request Your Meeting
Contact your U.S. Representative or Senator’s district office.
NAA provides a meeting-request template and guidance to make the
outreach simple.
Have the Conversation
Meet locally with your member of Congress or congressional staff.
Explain what you do, share how current issues affect the profession
and give them a local connection to the auction industry.
Report Back
Tell NAA how the meeting went, share photos and let us know what
follow-up is needed so the relationship can continue after Advocacy
Week ends.
You don’t have to figure it out on your own.
Participants receive the information and support needed to walk into
their meetings prepared and confident.
Training
Practical guidance on requesting meetings, talking with lawmakers
and representing the auction profession effectively.
Talking Points & Policy Briefs
Clear explanations of NAA’s current legislative priorities and
materials you can use during your meeting.
Meeting Request Templates
Ready-to-use outreach language for contacting your congressional
district office.
Staff Support
NAA staff are available to answer questions, help participants
prepare and coordinate follow-up after meetings.
National Auction Advocacy Week Resources
Keep this area updated with the current year’s participation information.
Add the current participant registration or interest form here.
Add training materials, policy briefs, templates and meeting resources here.
Add the current post-meeting form and photo submission information here.
In the Spring
We tell our story.
National Auctioneers Week raises awareness of the profession and
helps the public better understand who auction professionals are and
the value they provide.
In August
We take that story to policymakers.
National Auction Advocacy Week turns awareness into influence by
helping auction professionals build direct relationships with the
elected officials who represent them.
Advocacy doesn’t only happen in Washington.
It happens when auction professionals tell their stories, share their
expertise and help others understand the industry we represent. Every
conversation builds awareness. Every relationship strengthens our voice.
And every member who participates helps move the auction industry forward.