FOR IMMEDIATE RELEASE
Contact: Chris Longly
NAA Deputy Executive Director
(913) 563-5431
2011 NAA - USA TODAY Marketing Competition Winners
Overland Park, Kan., May 11, 2011 – Creative marketing and advertising in the auction industry is essential when it comes to the success and growth of an auction company. The National Auctioneers Association (NAA) Marketing Competition is a contest among members and allows them the opportunity to highlight their innovative creations over the past year while vying for top awards for their marketing and advertising materials. The annual competition is presented in partnership with USA TODAY.
The competition is comprised of more than 80 categories in three divisions: Photography, Advertising/Public Relations and Auction of the Year. The categories focus on a myriad of promotional programs and pieces, including best newspaper/magazine advertising, best member website, best television commercial, best auction proposal, best business newsletter, best news release, and more.
The 2011 NAA Marketing Competition Grand Champion was Rael Levitt, Alliance Group, Cape Town, South Africa. Levitt also won Auction of the Year. Lonny McCurdy, McCurdy Auction LLC., Wichita, Kan., won Best of Show in the Photography Division. William Bone, The National Auction Group, Inc., Gadsden, Ala., won Best of Show in the Advertising/Public Relations category.
Entries were judged by a panel of marketing professionals with backgrounds in photography, design, print and multimedia. Judging criteria included creativity, effectiveness, clarity, visual appeal and more.
All winners will be formally recognized during the NAA – USA TODAY Marketing Competition Awards Reception in Orlando at this year’s Conference & Show. This year marks the 62nd International Auctioneers Conference and Show, which will be held July 12-16 at the Caribe Royale Hotel and Convention Center in Orlando, Fla. Winners will receive a plaque, and their entries will be displayed on the trade show floor at Conference and Show for their colleagues to view.
A complete list of winners is as follows:
Grand Champion
Rael Levitt
Alliance Group
Auction of the Year
Rael Levitt
Alliance Group
Best of Show: Photography
Lonny McCurdy, AARE
McCurdy Auction, LLC
Best of Show: Advertising/Public Relations
William Bone
The National Auction Group, Inc.
Photography
Antique Auctions
Rich Penn
Rich Penn Auctions
Auction Team in Action
Stephen Karbelk, CAI, AARE
National Commercial Auctioneers, LLC
Auction Crowd
Lonny McCurdy, AARE
McCurdy Auction, LLC
Auctioneer in Action
Lonny McCurdy, AARE
McCurdy Auction, LLC
Automobile Auctions
Rich Penn
Rich Penn Auctions
Buyer Excited About Purchase
Lonny McCurdy, AARE
McCurdy Auction, LLC
Collectibles/Specialty Auctions
Rich Penn
Rich Penn Auctions
Equipment Auctions - Commercial/Industrial
Rael Levitt
Alliance Group
Equipment Auctions - Farm
Cary Aasness
Aasness Auctioneers
Household/Estate Liquidations
Andrew Imholte, BAS
Black Diamond Auctions
Real Estate Auctions
Braden McCurdy, CAI
McCurdy Auction, LLC
Technology in Use Durning an Auction
Rich Penn
Rich Penn Auctions
Wild Card (Photos Not Covered by Other Categories)
Dana Kaufman
Proxibid, Inc
Auction Printed Materials – One-Color/Two-Color
Antiques
No Winner Selected
Automobiles
No Winner Selected
Benefit
Martin Higgenbotham , CAI, CES
Higgenbotham Auctioneers International Ltd, Inc
Business Liquidations
Lonny McCurdy , AARE
McCurdy Auction, LLC
Collectibles-Specialty
Sid Miedema Jr., CAI
Miedema Auctioneering Inc
Commercial-Industrial, Machinery & Equipment
Terry Moore
James G. Murphy Inc.
Commercial-Industrial, Real Estate
Lonny McCurdy , AARE
McCurdy Auction, LLC
Farm Machinery & Equipment
Doug Heuker , AARE, GPPA
Miedema Auctioneering Inc
Farm Real Estate
No Winner Selected
General Household-Estate Liquidation
Kevin Teets , CAI, CES
Joe R. Pyle Auction Company
Livestock
No Winner Selected
Residential Real Estate
Jerry Ehle
Schrader Real Estate & Auction Co
Auction Printed Materials – Multi-Color
Antiques
Marcus Gilbert
United Country Riverside Realty & Auction, Inc.
Automobiles
Kevin Oldham
United Country Auction Services
Benefit
Richard Hart, CAI, BAS, GPPA
Baterby's
Business Liquidations
Kevin Jordan, CAI
Schrader Real Estate & Auction Company, Inc.
Commercial-Industrial, Machinery & Equipment
Roger Hansen, CAI
Hansen & Young Auctioneers, Inc.
Commercial-Industrial, Real Estate
William Bone
The National Auction Group Inc
Collectibles-Specialty
Marty Higgenbotham, CAI, CES
Higgenbotham Auctioneers International Ltd, Inc
Farm Machinery & Equipment
Robert McBride Jr.
Purple Wave Auction, Inc.
Farm Real Estate
Mike Fisher
United Country The Redfield Group
General Household/Estate Liquidation
Jeffrey Cates, CAI, AARE, CES
Cates Auction & Realty Co, Inc.
Livestock
No Winner Selected
Residential Real Estate
Jeffrey Cates, CAI, AARE, CES
Cates Auction & Realty Co, Inc.
Catalog
Antiques
Rich Penn
Rich Penn Auctions
Automobiles
No Winner Selected
Business Liquidations
Rich Penn
Rich Penn Auctions
Commercial-Industrial, Machinery & Equipment
Richard Kruse
United Country Gryphon Realty & Auction Group
Commercial-Industrial, Real Estate
Jonna McGraw
Woltz & Associates Inc.
Collectibles-Specialty
Richard Hart, CAI, BAS, GPPA
Baterby's
Farm Machinery & Equipment
No Winner Selected
Farm Real Estate
Scott Shuman, CAI
Hall & Hall Auctions
General Household/Estate Liquidation
Jerry Ehle
Schrader Real Estate
Livestock
No Winner Selected
Multiple Auctions
Kevin Oldham
United Country Auction Services
Residential Real Estate
Rex Schrader II, CAI
Schrader Real Estate & Auction
Online Catalogs
Antiques
No Winner Selected
Automobiles
No Winner Selected
Business Liquidations
No Winner Selected
Commercial-Industrial, Machinery & Equipment
No Winner Selected
Commercial-Industrial, Real Estate
No Winner Selected
Collectibles-Specialty
No Winner Selected
Farm Machinery & Equipment
No Winner Selected
Farm Real Estate
No Winner Selected
General Household/Estate Liquidation
No Winner Selected
Livestock
No Winner Selected
Residential Real Estate
No Winner Selected
Newspaper/Magazine Advertising
One-Color
Mike Fisher
United Country The Redfield Group
Two-Color
No Winner Selected
Multi-Color
Jeffrey Cates, CAI, AARE, CES
Cates Auction & Realty Co, Inc.
Postcard
Antiques
No Winner Selected
Automobiles
No Winner Selected
Business Liquidations
Kevin Jordan, CAI
Schrader Real Estate & Auction Company, Inc.
Commercial-Industrial, Machinery & Equipment
R. Bracky Rogers, CAI, CES
Rogers Realty & Auction Co. Inc.
Commercial-Industrial, Real Estate
Jerome Manning, CAI, AARE, CES
JJ Manning Auctioneers
Collectibles-Specialty
Richard Hart, CAI, BAS, GPPA
Baterby's
Farm Machinery& Equipment
Scott Musse, CAI, BAS
Musser Bros. Inc.
Farm Real Estate
Robert McBride Jr.
Real Estate Auction Partners
General Household/Estate Liquidation
A. Barry Cole, CAI, AARE, CES, GPPA
United Country A.B. Cole & Asso. Auctions/Realty
Livestock
No Winner Selected
Residential Real Estate
Jeffrey Cates, CAI, AARE, CES
Cates Auction & Realty Co, Inc.
Business Promotion
Business Newsletter
Richard Hart, CAI, BAS, GPPA
Baterby's
E-Newsletter/E-Promotion
Richard Hart, CAI, BAS, GPPA
Baterby's
Business Stationery
Aaron McKee, CAI, AARE, ATS
Purple Wave Auction, Inc.
Company Brochure
Jeffrey Cates, CAI, AARE, CES
Cates Auction & Realty Co, Inc.
Company Promotional/Specialty Item
Stephen Shupperd
Shearer Printing Service, Inc.
News Release
Eugene Klingaman, CAI
Schrader Real Estate & Auction Co Inc
Presentation Folder
Rex Schrader II, CAI
Schrader Real Estate & Auction
Broadcast/Audiovisual
AV/DVD Presentation
Rael Levitt
Alliance Group
Radio Commercial
Chad Metzger, CAI
Metzger Property Services
Television Commercial
Dana Kaufman
Proxibid, Inc.
State Associations
Conference/Convention Promotion
Indiana Auctioneers Association
Magazine, One-Color/Two-Color
Michigan State Auctioneers Association
Magazine, Multi-Color
Indiana Auctioneers Association
New Member Recruitment Brochure
Indiana Auctioneers Association
Newsletter, One-Color/Two-Color
No Winner Selected
Newsletter, Multi-Color
Indiana Auctioneers Association
News Release
No Winner Selected
State Association Website
Michigan State Auctioneers Association
E-Newsletter
Minnesota State Auctioneers Association
Internet
Member Website
Hugh Miller, CAI, AARE, CES
Curran Miller Auction & Realty Inc
Online Marketing Campaign
Kevin Oldham
United Country Auction Services
Online-Only Auction
Jerrod Westfahl
Purple Wave Auction Inc.
E-Newsletter
Dana Kaufman
Proxibid, Inc
Auction presentations
Auction Appraisals
Richard Hart, CAI, BAS, GPPA
Baterby's
Auction Proposals
Lonny McCurdy, AARE
McCurdy Auction, LLC
Auction Summaries
Jerrod Westfahl
Purple Wave Auction Inc.
Public Relations: Promoting the Industry, the NAA or Your Business
Special Events
Ted Pike
Key Auctioneers
Speeches
No Winner Selected
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