Benefit Auction Specialist

This class is being rewritten for 2021!

If you’re serious about fundraising and benefit auctions as a professional service, this three-day, 24-hour class will provide the professional development you need to set yourself above the rest and prove the value you provide your clients. The fundraising and benefit auction world is changing, and auction professionals must adapt and grow to remain relevant, secure business, and retain clients. This class goes beyond the basics to teach you the advanced benefits of in-person, virtual, and hybrid events; client consultation skills and practices; and best practices for conducting a successful benefit auction and fundraising event to enhance revenue and engage the audience. You will learn marketing and communication methods, business development and management tips, and how to determine your value and charge for it. When you complete this class and the designation requirements, you will have a professional network and resources to promote your value, make more money, and accelerate the fundraising success of your clients.

Upon completing this class, you will be able to:

  1. Network with your peers for professional development and advancement opportunities in the benefit auction and fundraising industry
  2. Guide clients through consultation resulting in a successful event and building your value
  3. Differentiate yourself as an educated professional with specialized benefit auction training
  4. Identify methods to communicate your professional value to committees, foundations, CEOs, and other influencers to secure new or recurring business
  5. Promote your service and specialized training to find clients and grow your business, including digital and video marketing
  6. Discuss strategies for developing and managing a successful fundraising benefit auction business
  7. Serve as the auctioneer for a successful fundraising benefit auction event with an effective stage/screen performance
  8. Demonstrate effective special appeal methodology and best practice
  9. Discuss and maximize revenue streams and fundraising potential for multiple event types, including revenue generators and revenue enhancers
  10. Describe the pros and cons of in-person, virtual, hybrid, and online only fundraising events for various purposes
  11. Identify the technology and audio-visual best practices for each event type
  12. Create a run-of-show (ROS) with your client that reinforces and supports fundraising as the event goal
  13. Define the service level options available for you to offer in your business (i.e.: consultant, auctioneer, bid assistant, in-person, hybrid, virtual, etc.)
  14. Complete the additional requirements for earning your Benefit Auction Specialist (BAS) designation and digital badge

Requirements for the BAS Designation

  • Be a member of the NAA
  • Register and attend all 24 hours of the BAS designation class
  • Complete and submit a Designation Application
  • Within three* years of completing the class, submit proof of involvement in six** benefit auctions or fundraising events (due to COVID-19, these may have taken place as far back as 2018 and prior to your completion of the BAS class) and a written auction summary report for one auction as described in the BAS Auction Summary Rubric
    • *The two-year period for completing the designation requirements has been extended due to the impact of the COVID-19 on the benefit auction industry
    • **The benefit auctions or fundraising events may be either in-person, virtual, or hybrid events
  • To maintain the designation you must:
    • Be a member of the NAA
    • Pay the annual designation dues of $50 ($25 if also hold CAI) by September 30
    • Complete 24 hours of continuing education (CE) every three years

What BAS can do for you

Earning any designation demonstrates your commitment to continuing education both to the public and members of the industry. It also enables members to network with like-minded individuals in the classroom and through additional networking events, but here are some specific benefits of a BAS designation.

“Earning the BAS designation allows benefit auctioneers a chance to jump start their benefit auction business. Whether you are a new auctioneer or an auctioneer with several years’ experience, the program will provide you with many techniques and proven methods to increase your charities profits” Says Lance Walker, BAS, CAI, CES.

Trisha Brauer, CAI, BAS describes this class as helping you learn how to strategically grow your business, learn strategies to best service your clients, and understand how charity auctions are different from traditional auctions.

BAS will help increase your skills significantly because you will learn the most recent trends that successful benefit auctioneers are implementing with their clients. By the end of this class you will be able to conduct a benefit auction seminar for potential clients, help them develop an event timeline, suggest proven items and incorporate additional fundraising activities to produce fun filled profitable events.

In person Sun Dec 5- Tues Dec 7
(8:00 AM - 5:00 PM Local time)
$720 Members
$1045 Non-Members


Hotel Information
Planet Hollywood Resort & Casino

3667 Las Vegas Boulevard South
Las Vegas, NV 89109

Please see the Health and Safety Protocols  for Planet Hollywood

Reservation Center: 866-317-1829 (additional $15 fee to book over the phone)
To book a room, call the hotel or 
click here by Wednesday, Nov. 17, pending room availability 
Group name: NAA Designation Academy

Special Event Rate: $85 single/double occupancy (plus taxes and fees) for Mon.-Thurs. nights and $119 (plus taxes and fees) for Fri.-Sun. nights. This special rate includes:

  • Unlimited local phone calls
  • Two (2) guest admissions per day to the Fitness Center
  • In-room Internet access to include two (2) devices per room per day
  • Basic wireless Internet in meeting space

The group rate may be extended three (3) days prior to and three (3) days following the event, pending room availability.

Airport Information
McCarran International Airport (LAS)
10 minutes from the hotel

BAS Instructors

Trisha Brauer CAI, BAS
Trisha holds a Bachelors degree and also an MBA with an emphasis in Marketing and Sales. She is a graduate of World Wide College of Auctioneering. Currently, Trisha is on the Board of Directors for the NAA, has served on committees and has published material in the industry magazine. She also presented at numerous Benefit Auction Summits, and was a part of the BAS rewrite in 2017.

Scott Robertson, CAI, BAS
Scott works as a full time-fundraising auctioneer/consultant at Scott Robertson Auctioneers (SRA). An auctioneer since 1994, he has assisted thousands of not for profit organizations raise the funds needed to continue their good work. He serves as a trustee on the NAA Foundation and has presented numerous times at Conference and Show as well as the Benefit Auction Summit. Scott has Bachelor and Master’s degrees in education.

Lance Walker, CAI, BAS, CES
Lance co-wrote the Benefit Auctioneer Specialist curriculum and has taught the course to several hundred aspiring benefit auctioneers. Walker has served on the NAA Board of Directors, is presently a NAA Foundation Trustee, and a Hall of Fame member of Tennessee and Missouri Auctioneer Associations. Walker has M.A. and B.S. degrees in Education.